Relevance 2.0 Presented by Justin Foster

Overview How we arrived here What is Web 2.0? Top 10 Tech Tools What is Next? Stump the Geek

How we arrived here

What is Web 2.0?

Top 10 Tech Tools

What is Next?

Stump the Geek

How We Arrived Here Social Trends The End of Demographics The Rise of Gen Y & Digital Natives “ Age of Abundance”

Social Trends

The End of Demographics

The Rise of Gen Y & Digital Natives

“ Age of Abundance”

How We Arrived Here The Technology Age 28% of US population has a DVR 272 million worldwide Social Networking users 40% of US cell phone users send text messages 65 million iPods sold in US by ‘09.

The Technology Age

28% of US population has a DVR

272 million worldwide Social Networking users

40% of US cell phone users send text messages

65 million iPods sold in US by ‘09.

How We Arrived Here Democratization of Media Fragmentation of media outlets Business model in turmoil Return of the “citizen journalist”

Democratization of Media

Fragmentation of media outlets

Business model in turmoil

Return of the “citizen journalist”

What Does It Mean? Old rules; new tools. Everyone is connected – or not. Transparent, authentic brands will rule. We are all micro-brands.

Old rules; new tools.

Everyone is connected – or not.

Transparent, authentic brands will rule.

We are all micro-brands.

Web 2.0 Definition – 2-way content; “Social Media” > Social networking – Facebook , MySpace > Social content – blogs , Twitter > Social bookmarking – Delicious , StumbleUpon > Social news – Digg , Newsvine

Top 10 Tech Tools “ Smart” phones (iPhone, Blackberry) Facebook Twitter Gmail Lap-top w/ external hard drive

“ Smart” phones (iPhone, Blackberry)

Facebook

Twitter

Gmail

Lap-top w/ external hard drive

Top 10 Tech Tools Open-source Web (WordPress, Drupal) Google Docs Google Reader Software-as-a-Service (SaaS) iPod

Open-source Web (WordPress, Drupal)

Google Docs

Google Reader

Software-as-a-Service (SaaS)

iPod

2009 Trends Feb ‘09 – The real “Y2K” Web 3.0 Mobile expansion Customer Retention v. Customer Acquisition Meet “The First Globals”

Feb ‘09 – The real “Y2K”

Web 3.0

Mobile expansion

Customer Retention v. Customer Acquisition

Meet “The First Globals”

Stump the Geek >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions

About Tricycle Strategic Purpose Development On-line branding/marketing Social Media strategies & implementation Word-of-Mouth consulting & training Sales training Personal branding

Strategic Purpose Development

On-line branding/marketing

Social Media strategies & implementation

Word-of-Mouth consulting & training

Sales training

Personal branding

Resources Techcrunch.com Mashable.com Lifehacker.com Betanews.com Engadget.com

THANK YOU! [email_address] Thetricycle.com – Company site Brandmilitia.com – My Blog @brandmilitia on Twitter