Rapid Fire45

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This is a presentation from Tricycle Brand Development's "The Trike Show" podcast. It is the PowerPoint used for our "Rapid Fire!" episode where we answered 45 marketing/branding/sales questions in …

This is a presentation from Tricycle Brand Development's "The Trike Show" podcast. It is the PowerPoint used for our "Rapid Fire!" episode where we answered 45 marketing/branding/sales questions in 45 minutes. The link to the podcast is in the presentation. Have fun!

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Transcript

  • 1. To listen to the podcast where we answer these questions go to: http://thetricycle.com/2009/06/podcast- rapid-fire-webinar/
  • 2. 1 A social media campaign is just setting up Twitter and Facebook accounts, right?
  • 3. 2 What is the best way to use FaceBook for my small business?
  • 4. 3 How do you develop a brand without any history or a track record?
  • 5. 4 Is integrating social media in an e-mail marketing strategy a good thing?
  • 6. 5 How do you define success?
  • 7. 6 How do you reach a target audience that is not internet savvy?
  • 8. 7 How do you show the ROI for social media?
  • 9. 8 How do you promote your personal brand without bragging?
  • 10. 9 Is having a Ning site of any use?
  • 11. 10 We aren’t allowed to use Facebook or Twitter at work, but we can use LinkedIn. What are your thoughts on LinkedIn?
  • 12. 11 You use unique “hooks” when Tweeting. Does that help in Social Media?
  • 13. 12 How do manage the conversation streams of a couple hundred Tweeters via a mobile device?
  • 14. 13 How do you ask customers for referrals or encourage them to evangelize for you?
  • 15. 14 When starting a new business what should I focus on as far as branding?
  • 16. 16 What is the best way for a new business to get the word out?
  • 17. 18 What are a few guidelines for being bold without being offensive?
  • 18. 19 What is the best way to use Twitter without being a “Pee in the Pool” spammer and/or having it be a huge time waster?
  • 19. 20 What is the “One Thing” for business success?
  • 20. 21 I’m finding it difficult to find the time to be interesting and thus develop a following in Social Media. Suggestions?
  • 21. 22 How do you transfer the success of an off- line brand to the web?
  • 22. 23 What is the #1 trait of a great Rainmaker?
  • 23. 24 What is the best way to motivate my sales team?
  • 24. 25 How do you fix a broken or obsolete brand?
  • 25. 26 How do you truly differentiate yourself in the market place?
  • 26. 27 How do you create “buzz” for a boring product or service?
  • 27. 28 How long should it take to implement Social Media into a business?
  • 28. 29 Do you recommend paying a finders fee for referrals?
  • 29. 30 How much should I expect to spend on a new web site?
  • 30. 31 How do I get my web site on the first page of Google?
  • 31. 32 Do Pay Per Click campaigns work?
  • 32. 33 How do I respond to negative or less-than- flattering comments about my company?
  • 33. 34 What is the biggest lesson you have learned as a business owner?
  • 34. 35 How do I know what people are saying about my brand?
  • 35. 36 What is the #1 mistake companies make with their branding efforts?
  • 36. 37 How often should I update my logo?
  • 37. 38 How do I dress professionally and still stand out?
  • 38. 39 What are a few guidelines for being bold without being offensive?
  • 39. 40 What are a few guidelines for being bold without being offensive?
  • 40. 41 How do I decide which marketing tactic to use?
  • 41. 42 How often should I survey my customers?
  • 42. 43 How do I know if someone is a real prospect or a waste of time?
  • 43. 44 What are a few guidelines for being bold without being offensive?
  • 44. 45 How do I come up with a good tag line?
  • 45. 46 How do I create the right message?
  • 46. Thanks for listening! Follow us on Twitter. @johnhardesty @brandmilitia Click here to Join our Facebook Fan Page