Rapid Fire45


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This is a presentation from Tricycle Brand Development's "The Trike Show" podcast. It is the PowerPoint used for our "Rapid Fire!" episode where we answered 45 marketing/branding/sales questions in 45 minutes. The link to the podcast is in the presentation. Have fun!

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Rapid Fire45

  1. 1. To listen to the podcast where we answer these questions go to: http://thetricycle.com/2009/06/podcast- rapid-fire-webinar/
  2. 2. 1 A social media campaign is just setting up Twitter and Facebook accounts, right?
  3. 3. 2 What is the best way to use FaceBook for my small business?
  4. 4. 3 How do you develop a brand without any history or a track record?
  5. 5. 4 Is integrating social media in an e-mail marketing strategy a good thing?
  6. 6. 5 How do you define success?
  7. 7. 6 How do you reach a target audience that is not internet savvy?
  8. 8. 7 How do you show the ROI for social media?
  9. 9. 8 How do you promote your personal brand without bragging?
  10. 10. 9 Is having a Ning site of any use?
  11. 11. 10 We aren’t allowed to use Facebook or Twitter at work, but we can use LinkedIn. What are your thoughts on LinkedIn?
  12. 12. 11 You use unique “hooks” when Tweeting. Does that help in Social Media?
  13. 13. 12 How do manage the conversation streams of a couple hundred Tweeters via a mobile device?
  14. 14. 13 How do you ask customers for referrals or encourage them to evangelize for you?
  15. 15. 14 When starting a new business what should I focus on as far as branding?
  16. 16. 16 What is the best way for a new business to get the word out?
  17. 17. 18 What are a few guidelines for being bold without being offensive?
  18. 18. 19 What is the best way to use Twitter without being a “Pee in the Pool” spammer and/or having it be a huge time waster?
  19. 19. 20 What is the “One Thing” for business success?
  20. 20. 21 I’m finding it difficult to find the time to be interesting and thus develop a following in Social Media. Suggestions?
  21. 21. 22 How do you transfer the success of an off- line brand to the web?
  22. 22. 23 What is the #1 trait of a great Rainmaker?
  23. 23. 24 What is the best way to motivate my sales team?
  24. 24. 25 How do you fix a broken or obsolete brand?
  25. 25. 26 How do you truly differentiate yourself in the market place?
  26. 26. 27 How do you create “buzz” for a boring product or service?
  27. 27. 28 How long should it take to implement Social Media into a business?
  28. 28. 29 Do you recommend paying a finders fee for referrals?
  29. 29. 30 How much should I expect to spend on a new web site?
  30. 30. 31 How do I get my web site on the first page of Google?
  31. 31. 32 Do Pay Per Click campaigns work?
  32. 32. 33 How do I respond to negative or less-than- flattering comments about my company?
  33. 33. 34 What is the biggest lesson you have learned as a business owner?
  34. 34. 35 How do I know what people are saying about my brand?
  35. 35. 36 What is the #1 mistake companies make with their branding efforts?
  36. 36. 37 How often should I update my logo?
  37. 37. 38 How do I dress professionally and still stand out?
  38. 38. 39 What are a few guidelines for being bold without being offensive?
  39. 39. 40 What are a few guidelines for being bold without being offensive?
  40. 40. 41 How do I decide which marketing tactic to use?
  41. 41. 42 How often should I survey my customers?
  42. 42. 43 How do I know if someone is a real prospect or a waste of time?
  43. 43. 44 What are a few guidelines for being bold without being offensive?
  44. 44. 45 How do I come up with a good tag line?
  45. 45. 46 How do I create the right message?
  46. 46. Thanks for listening! Follow us on Twitter. @johnhardesty @brandmilitia Click here to Join our Facebook Fan Page
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