Re-Generation How the Next Generation of Patients are Finding Their Physicians Presented by Justin Foster
Overview <ul><ul><li>How we arrived here. </li></ul></ul><ul><ul><li>Understanding generational trends. </li></ul></ul><ul...
The Perfect Storm <ul><ul><li>Breakdown of traditional media </li></ul></ul><ul><ul><li>Intense commoditization </li></ul>...
What Does It Mean?  <ul><li>Old rules; new tools.  </li></ul><ul><li>Brands are amplified. </li></ul><ul><li>Everyone is c...
Generational Trends <ul><ul><li>The rise of Gen Y. </li></ul></ul><ul><ul><li>Meet the Millennials. </li></ul></ul><ul><ul...
An Effective Web Presence <ul><ul><li>Change of thinking. </li></ul></ul><ul><ul><li>Fresh, relevant content. </li></ul></...
Utilizing Social Media <ul><ul><li>Engagement mindset. </li></ul></ul><ul><ul><li>Choosing the right tools. </li></ul></ul...
Managing Word-of-Mouth <ul><ul><li>Experience = ignition point. </li></ul></ul><ul><ul><li>Stories drive brands. </li></ul...
5 Planning Questions <ul><ul><li>What makes you truly different? </li></ul></ul><ul><ul><li>Who is your audience? </li></u...
About Tricycle <ul><ul><li>Differentiation & Messaging </li></ul></ul><ul><ul><li>Brand development strategies </li></ul><...
THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: fosterunfiltered.com Company site: thetricycle.co...
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  1. 1. Re-Generation How the Next Generation of Patients are Finding Their Physicians Presented by Justin Foster
  2. 2. Overview <ul><ul><li>How we arrived here. </li></ul></ul><ul><ul><li>Understanding generational trends. </li></ul></ul><ul><ul><li>Creating an effective web presence </li></ul></ul><ul><ul><li>Utilization of social media </li></ul></ul><ul><ul><li>Managing word-of-mouth </li></ul></ul><ul><ul><li>5 point action plan </li></ul></ul>
  3. 3. The Perfect Storm <ul><ul><li>Breakdown of traditional media </li></ul></ul><ul><ul><li>Intense commoditization </li></ul></ul><ul><ul><li>Access to technology </li></ul></ul><ul><ul><li>Hyper-connected society </li></ul></ul><ul><ul><li>Cheap and easy content. </li></ul></ul>
  4. 4. What Does It Mean? <ul><li>Old rules; new tools. </li></ul><ul><li>Brands are amplified. </li></ul><ul><li>Everyone is connected. </li></ul><ul><li>Transparency and authenticity are differentiators. </li></ul><ul><li>Accelerated stories. </li></ul>
  5. 5. Generational Trends <ul><ul><li>The rise of Gen Y. </li></ul></ul><ul><ul><li>Meet the Millennials. </li></ul></ul><ul><ul><li>Boomers: Forever young. </li></ul></ul>
  6. 6. An Effective Web Presence <ul><ul><li>Change of thinking. </li></ul></ul><ul><ul><li>Fresh, relevant content. </li></ul></ul><ul><ul><li>Scalable technology platform. </li></ul></ul>
  7. 7. Utilizing Social Media <ul><ul><li>Engagement mindset. </li></ul></ul><ul><ul><li>Choosing the right tools. </li></ul></ul><ul><ul><li>Measuring ROI. </li></ul></ul>
  8. 8. Managing Word-of-Mouth <ul><ul><li>Experience = ignition point. </li></ul></ul><ul><ul><li>Stories drive brands. </li></ul></ul><ul><ul><li>Recognize your fans. </li></ul></ul>
  9. 9. 5 Planning Questions <ul><ul><li>What makes you truly different? </li></ul></ul><ul><ul><li>Who is your audience? </li></ul></ul><ul><ul><li>What will you tell them? </li></ul></ul><ul><ul><li>How will you reach them? </li></ul></ul><ul><ul><li>How will you capture stories? </li></ul></ul>
  10. 10. About Tricycle <ul><ul><li>Differentiation & Messaging </li></ul></ul><ul><ul><li>Brand development strategies </li></ul></ul><ul><ul><li>Business development planning </li></ul></ul><ul><ul><li>Word-of-Mouth consulting & training </li></ul></ul><ul><ul><li>Social branding strategies </li></ul></ul><ul><ul><li>Personal branding </li></ul></ul>
  11. 11. THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: fosterunfiltered.com Company site: thetricycle.com Old school: 208-841-3497
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