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    Imgma wo Imgma wo Presentation Transcript

    • Re-Generation How the Next Generation of Patients are Finding Their Physicians Presented by Justin Foster
    • Overview
        • How we arrived here.
        • Understanding generational trends.
        • Creating an effective web presence
        • Utilization of social media
        • Managing word-of-mouth
        • 5 point action plan
    • The Perfect Storm
        • Breakdown of traditional media
        • Intense commoditization
        • Access to technology
        • Hyper-connected society
        • Cheap and easy content.
    • What Does It Mean?
      • Old rules; new tools.
      • Brands are amplified.
      • Everyone is connected.
      • Transparency and authenticity are differentiators.
      • Accelerated stories.
    • Generational Trends
        • The rise of Gen Y.
        • Meet the Millennials.
        • Boomers: Forever young.
    • An Effective Web Presence
        • Change of thinking.
        • Fresh, relevant content.
        • Scalable technology platform.
    • Utilizing Social Media
        • Engagement mindset.
        • Choosing the right tools.
        • Measuring ROI.
    • Managing Word-of-Mouth
        • Experience = ignition point.
        • Stories drive brands.
        • Recognize your fans.
    • 5 Planning Questions
        • What makes you truly different?
        • Who is your audience?
        • What will you tell them?
        • How will you reach them?
        • How will you capture stories?
    • About Tricycle
        • Differentiation & Messaging
        • Brand development strategies
        • Business development planning
        • Word-of-Mouth consulting & training
        • Social branding strategies
        • Personal branding
    • THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: fosterunfiltered.com Company site: thetricycle.com Old school: 208-841-3497