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Transcript

  • 1. Re-Generation How the Next Generation of Patients are Finding Their Physicians Presented by Justin Foster
  • 2. Overview
      • How we arrived here.
      • Understanding generational trends.
      • Creating an effective web presence
      • Utilization of social media
      • Managing word-of-mouth
      • 5 point action plan
  • 3. The Perfect Storm
      • Breakdown of traditional media
      • Intense commoditization
      • Access to technology
      • Hyper-connected society
      • Cheap and easy content.
  • 4. What Does It Mean?
    • Old rules; new tools.
    • Brands are amplified.
    • Everyone is connected.
    • Transparency and authenticity are differentiators.
    • Accelerated stories.
  • 5. Generational Trends
      • The rise of Gen Y.
      • Meet the Millennials.
      • Boomers: Forever young.
  • 6. An Effective Web Presence
      • Change of thinking.
      • Fresh, relevant content.
      • Scalable technology platform.
  • 7. Utilizing Social Media
      • Engagement mindset.
      • Choosing the right tools.
      • Measuring ROI.
  • 8. Managing Word-of-Mouth
      • Experience = ignition point.
      • Stories drive brands.
      • Recognize your fans.
  • 9. 5 Planning Questions
      • What makes you truly different?
      • Who is your audience?
      • What will you tell them?
      • How will you reach them?
      • How will you capture stories?
  • 10. About Tricycle
      • Differentiation & Messaging
      • Brand development strategies
      • Business development planning
      • Word-of-Mouth consulting & training
      • Social branding strategies
      • Personal branding
  • 11. THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: fosterunfiltered.com Company site: thetricycle.com Old school: 208-841-3497