Creating A Tribal Brand
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A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per ...

A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.

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Creating A Tribal Brand Presentation Transcript

  • 1. Tribal Brand How to Market from the Inside Out Presented by Justin Foster
  • 2. The Simple Idea:
    • Create a people-driven brand.
  • 3.  
  • 4.
    • Create brand “evangelists”
    How?
  • 5.  
  • 6. Who is your customer?
    • Employees
    • Investors, Board members, supporters
    • Active customers
    • In-active customers
    • Influencers (the media, community leaders)
  • 7. Brand Core:
    • If my company was a religion, the one thing you must believe is ________.
  • 8. Traits of Evangelists
    • Share your values.
    • Feel like part of your brand.
    • Don’t expect compensation.
    • Driven to promote you.
    • Proactive in giving you feedback.
  • 9. The Steps
    • Ask for feedback
    • Have “first-name” relationships
    • Be unexpected
    • Tell their stories
    • Reciprocate
  • 10. The Tools
    • Contact management system (example: iContact)
    • Web-based survey method (example: surveymonkey)
    • Thank you cards
    • Flip camera
    • Blog
    • Social media
  • 11.
    • Not just a philosophy. It is a system.
    Remember!
  • 12. The Results
    • Accelerated word-of-mouth.
    • Greater internal morale.
    • Spend less money on buying attention.
    • Relevant , strong brand.
    • 1000 Year Brand™ phenomena
  • 13. Open Forum
    • Clarification on terminology or definitions?
    • New technology and tools?
    • Marketing trends?
    • More stories?
  • 14.
    • Phone: 208-841-3497
    • E-mail: [email_address]
    • Web: thetricycle.com
    • Twitter: @brandmilitia
    • Facebook: /justinfoster
    • Blog: justinfoster.posterous.com
    Find Me.