Tribal Brand How to Market from the Inside Out Presented by Justin Foster
The Simple Idea: <ul><li>Create a people-driven brand. </li></ul>
 
<ul><li>Create brand “evangelists” </li></ul>How?
 
Who is your customer? <ul><li>Employees </li></ul><ul><li>Investors, Board members, supporters </li></ul><ul><li>Active cu...
Brand Core: <ul><li>If my company was a religion, the one thing you must believe is ________. </li></ul>
Traits of Evangelists <ul><li>Share your values. </li></ul><ul><li>Feel like part of your brand. </li></ul><ul><li>Don’t e...
The Steps <ul><li>Ask for feedback </li></ul><ul><li>Have “first-name” relationships </li></ul><ul><li>Be unexpected </li>...
The Tools <ul><li>Contact management system (example: iContact) </li></ul><ul><li>Web-based survey method (example: survey...
<ul><li>Not just a philosophy.  It is a system. </li></ul>Remember!
The Results <ul><li>Accelerated word-of-mouth. </li></ul><ul><li>Greater internal morale. </li></ul><ul><li>Spend less mon...
Open Forum <ul><li>Clarification on terminology or definitions? </li></ul><ul><li>New technology and tools?  </li></ul><ul...
<ul><li>Phone:  208-841-3497 </li></ul><ul><li>E-mail:  [email_address] </li></ul><ul><li>Web:  thetricycle.com </li></ul>...
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Creating A Tribal Brand

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A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.

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Creating A Tribal Brand

  1. 1. Tribal Brand How to Market from the Inside Out Presented by Justin Foster
  2. 2. The Simple Idea: <ul><li>Create a people-driven brand. </li></ul>
  3. 4. <ul><li>Create brand “evangelists” </li></ul>How?
  4. 6. Who is your customer? <ul><li>Employees </li></ul><ul><li>Investors, Board members, supporters </li></ul><ul><li>Active customers </li></ul><ul><li>In-active customers </li></ul><ul><li>Influencers (the media, community leaders) </li></ul>
  5. 7. Brand Core: <ul><li>If my company was a religion, the one thing you must believe is ________. </li></ul>
  6. 8. Traits of Evangelists <ul><li>Share your values. </li></ul><ul><li>Feel like part of your brand. </li></ul><ul><li>Don’t expect compensation. </li></ul><ul><li>Driven to promote you. </li></ul><ul><li>Proactive in giving you feedback. </li></ul>
  7. 9. The Steps <ul><li>Ask for feedback </li></ul><ul><li>Have “first-name” relationships </li></ul><ul><li>Be unexpected </li></ul><ul><li>Tell their stories </li></ul><ul><li>Reciprocate </li></ul>
  8. 10. The Tools <ul><li>Contact management system (example: iContact) </li></ul><ul><li>Web-based survey method (example: surveymonkey) </li></ul><ul><li>Thank you cards </li></ul><ul><li>Flip camera </li></ul><ul><li>Blog </li></ul><ul><li>Social media </li></ul>
  9. 11. <ul><li>Not just a philosophy. It is a system. </li></ul>Remember!
  10. 12. The Results <ul><li>Accelerated word-of-mouth. </li></ul><ul><li>Greater internal morale. </li></ul><ul><li>Spend less money on buying attention. </li></ul><ul><li>Relevant , strong brand. </li></ul><ul><li>1000 Year Brand™ phenomena </li></ul>
  11. 13. Open Forum <ul><li>Clarification on terminology or definitions? </li></ul><ul><li>New technology and tools? </li></ul><ul><li>Marketing trends? </li></ul><ul><li>More stories? </li></ul>
  12. 14. <ul><li>Phone: 208-841-3497 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Web: thetricycle.com </li></ul><ul><li>Twitter: @brandmilitia </li></ul><ul><li>Facebook: /justinfoster </li></ul><ul><li>Blog: justinfoster.posterous.com </li></ul>Find Me.
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