Creating A Tribal Brand
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Creating A Tribal Brand

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A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per ...

A keynote presentation that I give that can also be formatted to a 1/2 day workshop. The focus is "marketing from the inside out". I call this creating a Tribal Brand. The result is lower cost per customer for marketing, greater buzz, and the potential for a 1000 Year Brand.

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    Creating A Tribal Brand Creating A Tribal Brand Presentation Transcript

    • Tribal Brand How to Market from the Inside Out Presented by Justin Foster
    • The Simple Idea:
      • Create a people-driven brand.
    •  
      • Create brand “evangelists”
      How?
    •  
    • Who is your customer?
      • Employees
      • Investors, Board members, supporters
      • Active customers
      • In-active customers
      • Influencers (the media, community leaders)
    • Brand Core:
      • If my company was a religion, the one thing you must believe is ________.
    • Traits of Evangelists
      • Share your values.
      • Feel like part of your brand.
      • Don’t expect compensation.
      • Driven to promote you.
      • Proactive in giving you feedback.
    • The Steps
      • Ask for feedback
      • Have “first-name” relationships
      • Be unexpected
      • Tell their stories
      • Reciprocate
    • The Tools
      • Contact management system (example: iContact)
      • Web-based survey method (example: surveymonkey)
      • Thank you cards
      • Flip camera
      • Blog
      • Social media
      • Not just a philosophy. It is a system.
      Remember!
    • The Results
      • Accelerated word-of-mouth.
      • Greater internal morale.
      • Spend less money on buying attention.
      • Relevant , strong brand.
      • 1000 Year Brand™ phenomena
    • Open Forum
      • Clarification on terminology or definitions?
      • New technology and tools?
      • Marketing trends?
      • More stories?
      • Phone: 208-841-3497
      • E-mail: [email_address]
      • Web: thetricycle.com
      • Twitter: @brandmilitia
      • Facebook: /justinfoster
      • Blog: justinfoster.posterous.com
      Find Me.