Communicating In The Social Space
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Communicating In The Social Space

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My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.

My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.

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Communicating In The Social Space Communicating In The Social Space Presentation Transcript

  • Communicating in the Social Space Presented by Justin Foster
  • What is Social Media?
  • Research & Survey
      • Smart phone v regular cell?
      • How many on: Facebook? Twitter? LinkedIn?
      • How often: daily, weekly, accidentally?
      • Personal only v. personal/business use?
      • Industry and peer usage?
      • What inspired you to come?
      • How many think this is still a fad?
  • How did we arrive here?
  • Social Trends
      • The Era of the Individual
      • The Rise of Gen Y & Digital Natives
      • No more business v. personal
  • Technology Adoption
      • 28% of US population has a DVR
      • 272 million worldwide Social Networking users
      • 40% of US cell phone users send text messages
      • 65 million iPods sold in US by ‘09.
  • Democratization of Media
      • Fragmentation of media outlets
      • Media business model in turmoil
      • Return of the “citizen journalist”
  • The Perfect Storm
      • Breakdown of traditional media
      • Intense commoditization
      • Access to technology
      • Hyper-connected society
      • Cheap and easy content.
  • What Does It Mean?
    • Old rules; new tools.
    • Everyone is connected – or not.
    • Transparency and authenticity are differentiators.
    • We are all micro-brands.
    • We are the media.
  • 1:1 on a mass scale.
  • What is Social Media?
  • 6000 years of human behavior … with new tools.
  • The Evolution
      • Forums and message boards
      • Chat rooms and IM
      • Article commenting
      • Blogs
      • Social networking
      • Twitter
  • Web 2.0 Definition – 2-way content; “Social Media” > Social networking – Facebook , MySpace > Social content – blogs , Twitter > Social bookmarking – Delicious , StumbleUpon > Social news – Digg , Newsvine
  • Startling Statistics
    • 300+% growth in 35-54 year old Facebook users.
    • 321 Million people on Facebook.
    • Feb 09 to April 09: 3 mill to 17 mill Twitter members
    • 1 billion page views of Twitter.
    • Average age on Facebook is 37.
    • Average age on Twitter is 42.
    • Fastest growing segment is women over 55 .
  • Tricycle’s 5 Rules of Social Media
      • Social first; media second.
      • Person first; corporation second.
      • Keep it real.
      • Farming, not hunting.
      • Details matter.
  • 3 Things to Do About It
    • Claim your real estate.
    • Don’t pee in the pool.
    • Be a storyteller.
  • Questions & Discussion
  • THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: justinfoster.posterous.com Company site: thetricycle.com