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Communicating in the Social Space Presented by Justin Foster
What is  Social Media?
Research & Survey <ul><ul><li>Smart phone v regular cell?  </li></ul></ul><ul><ul><li>How many on: Facebook? Twitter? Link...
How did we arrive here?
Social Trends <ul><ul><li>The Era of the Individual </li></ul></ul><ul><ul><li>The Rise of Gen Y & Digital Natives </li></...
Technology Adoption <ul><ul><li>28% of US population has a DVR </li></ul></ul><ul><ul><li>272 million worldwide Social Net...
Democratization of Media <ul><ul><li>Fragmentation of media outlets </li></ul></ul><ul><ul><li>Media business model in tur...
The Perfect Storm <ul><ul><li>Breakdown of traditional media </li></ul></ul><ul><ul><li>Intense commoditization </li></ul>...
What Does It Mean?  <ul><li>Old rules; new tools.  </li></ul><ul><li>Everyone is connected – or not. </li></ul><ul><li>Tra...
1:1 on a mass scale.
What is  Social Media?
6000 years of human behavior … with new tools.
The Evolution <ul><ul><li>Forums and message boards </li></ul></ul><ul><ul><li>Chat rooms and IM </li></ul></ul><ul><ul><l...
Web 2.0 Definition – 2-way content; “Social Media” > Social networking –  Facebook ,  MySpace > Social content –  blogs , ...
Startling Statistics <ul><li>300+% growth in 35-54 year old Facebook users. </li></ul><ul><li>321 Million people on Facebo...
Tricycle’s 5 Rules of Social Media <ul><ul><li>Social first; media second. </li></ul></ul><ul><ul><li>Person first; corpor...
3 Things to Do About It <ul><li>Claim your real estate. </li></ul><ul><li>Don’t pee in the pool. </li></ul><ul><li>Be a st...
Questions & Discussion
THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: justinfoster.posterous.com Company site: thetricy...
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Communicating In The Social Space

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My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.

Published in: Business, Technology
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Transcript of "Communicating In The Social Space"

  1. 1. Communicating in the Social Space Presented by Justin Foster
  2. 2. What is Social Media?
  3. 3. Research & Survey <ul><ul><li>Smart phone v regular cell? </li></ul></ul><ul><ul><li>How many on: Facebook? Twitter? LinkedIn? </li></ul></ul><ul><ul><li>How often: daily, weekly, accidentally? </li></ul></ul><ul><ul><li>Personal only v. personal/business use? </li></ul></ul><ul><ul><li>Industry and peer usage? </li></ul></ul><ul><ul><li>What inspired you to come? </li></ul></ul><ul><ul><li>How many think this is still a fad? </li></ul></ul>
  4. 4. How did we arrive here?
  5. 5. Social Trends <ul><ul><li>The Era of the Individual </li></ul></ul><ul><ul><li>The Rise of Gen Y & Digital Natives </li></ul></ul><ul><ul><li>No more business v. personal </li></ul></ul>
  6. 6. Technology Adoption <ul><ul><li>28% of US population has a DVR </li></ul></ul><ul><ul><li>272 million worldwide Social Networking users </li></ul></ul><ul><ul><li>40% of US cell phone users send text messages </li></ul></ul><ul><ul><li>65 million iPods sold in US by ‘09. </li></ul></ul>
  7. 7. Democratization of Media <ul><ul><li>Fragmentation of media outlets </li></ul></ul><ul><ul><li>Media business model in turmoil </li></ul></ul><ul><ul><li>Return of the “citizen journalist” </li></ul></ul>
  8. 8. The Perfect Storm <ul><ul><li>Breakdown of traditional media </li></ul></ul><ul><ul><li>Intense commoditization </li></ul></ul><ul><ul><li>Access to technology </li></ul></ul><ul><ul><li>Hyper-connected society </li></ul></ul><ul><ul><li>Cheap and easy content. </li></ul></ul>
  9. 9. What Does It Mean? <ul><li>Old rules; new tools. </li></ul><ul><li>Everyone is connected – or not. </li></ul><ul><li>Transparency and authenticity are differentiators. </li></ul><ul><li>We are all micro-brands. </li></ul><ul><li>We are the media. </li></ul>
  10. 10. 1:1 on a mass scale.
  11. 11. What is Social Media?
  12. 12. 6000 years of human behavior … with new tools.
  13. 13. The Evolution <ul><ul><li>Forums and message boards </li></ul></ul><ul><ul><li>Chat rooms and IM </li></ul></ul><ul><ul><li>Article commenting </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  14. 14. Web 2.0 Definition – 2-way content; “Social Media” > Social networking – Facebook , MySpace > Social content – blogs , Twitter > Social bookmarking – Delicious , StumbleUpon > Social news – Digg , Newsvine
  15. 15. Startling Statistics <ul><li>300+% growth in 35-54 year old Facebook users. </li></ul><ul><li>321 Million people on Facebook. </li></ul><ul><li>Feb 09 to April 09: 3 mill to 17 mill Twitter members </li></ul><ul><li>1 billion page views of Twitter. </li></ul><ul><li>Average age on Facebook is 37. </li></ul><ul><li>Average age on Twitter is 42. </li></ul><ul><li>Fastest growing segment is women over 55 . </li></ul>
  16. 16. Tricycle’s 5 Rules of Social Media <ul><ul><li>Social first; media second. </li></ul></ul><ul><ul><li>Person first; corporation second. </li></ul></ul><ul><ul><li>Keep it real. </li></ul></ul><ul><ul><li>Farming, not hunting. </li></ul></ul><ul><ul><li>Details matter. </li></ul></ul>
  17. 17. 3 Things to Do About It <ul><li>Claim your real estate. </li></ul><ul><li>Don’t pee in the pool. </li></ul><ul><li>Be a storyteller. </li></ul>
  18. 18. Questions & Discussion
  19. 19. THANK YOU! Twitter: @brandmilitia Facebook: /justinfoster Personal blog: justinfoster.posterous.com Company site: thetricycle.com
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