Branding You How Individuals are the New Power Brands.

Why listen to me? Tricycle helps organizations define and communicate their ideas. Worked with large corporations like Fred Meyer to personal brands like Troy McClain. Over 250 presentations from Payette to Malayasia Over 10,000 connections in the social space.

Tricycle helps organizations define and communicate their ideas.

Worked with large corporations like Fred Meyer to personal brands like Troy McClain.

Over 250 presentations from Payette to Malayasia

Over 10,000 connections in the social space.

Defining Brand Your presence when you are not present.

The End of Mass Media Fragmentation Business model issues Influence

Fragmentation

Business model issues

Influence

The Rise of COINs Centers of Influence The “Face” of a Brand True 360 degree brands Connectivity

Centers of Influence

The “Face” of a Brand

True 360 degree brands

Connectivity

The Elements Culture of transparency Social media adoption The new “Communication Dept”

Culture of transparency

Social media adoption

The new “Communication Dept”

The Steps Create a brand separate from your company. Be aware of first impressions. Learn how to communicate in any situation.

Create a brand separate from your company.

Be aware of first impressions.

Learn how to communicate in any situation.

The Steps Get involved in a cause. Create an off-line & on-line following. Become a “Relationship Broker”.

Get involved in a cause.

Create an off-line & on-line following.

Become a “Relationship Broker”.

Rules of Engagement Social first; media second. Person first; corporation second. Keep it real. A time to sell. Attention to detail.

Social first; media second.

Person first; corporation second.

Keep it real.

A time to sell.

Attention to detail.

Final Thoughts Think Signal v Noise Think like Gen Y Low cost, high reward

Think Signal v Noise

Think like Gen Y

Low cost, high reward

Our Expertise

Open Discussion