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Branding You

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"Branding You" covers how individuals are the new "Power Brands". This is a presentation that is available as a keynote - especially for sales teams or small business groups where the owners are the …

"Branding You" covers how individuals are the new "Power Brands". This is a presentation that is available as a keynote - especially for sales teams or small business groups where the owners are the primary rainmakers.

Published in Business , Technology
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Transcript

  • 1. Branding You How Individuals are the New Power Brands.
  • 2. Why listen to me?
      • Tricycle helps organizations define and communicate their ideas.
      • Worked with large corporations like Fred Meyer to personal brands like Troy McClain.
      • Over 250 presentations from Payette to Malayasia
      • Over 10,000 connections in the social space.
  • 3. Defining Brand Your presence when you are not present.
  • 4. The End of Mass Media
    • Fragmentation
    • Business model issues
    • Influence
  • 5. The Rise of COINs
    • Centers of Influence
    • The “Face” of a Brand
    • True 360 degree brands
    • Connectivity
  • 6. The Elements
    • Culture of transparency
    • Social media adoption
    • The new “Communication Dept”
  • 7. The Steps
    • Create a brand separate from your company.
    • Be aware of first impressions.
    • Learn how to communicate in any situation.
  • 8. The Steps
    • Get involved in a cause.
    • Create an off-line & on-line following.
    • Become a “Relationship Broker”.
  • 9. Rules of Engagement
      • Social first; media second.
      • Person first; corporation second.
      • Keep it real.
      • A time to sell.
      • Attention to detail.
  • 10. Final Thoughts
    • Think Signal v Noise
    • Think like Gen Y
    • Low cost, high reward
  • 11. Our Expertise
  • 12. Open Discussion