Branding You How Individuals are  the New Power Brands.
Why listen to me? <ul><ul><li>Tricycle helps organizations define and communicate their ideas. </li></ul></ul><ul><ul><li>...
Defining Brand Your presence when you are not present.
The End of Mass Media <ul><li>Fragmentation </li></ul><ul><li>Business model issues </li></ul><ul><li>Influence </li></ul>
The Rise of COINs <ul><li>Centers of Influence </li></ul><ul><li>The “Face” of a Brand </li></ul><ul><li>True 360 degree b...
The Elements <ul><li>Culture of transparency </li></ul><ul><li>Social media adoption </li></ul><ul><li>The new “Communicat...
The Steps <ul><li>Create a brand separate from your company. </li></ul><ul><li>Be aware of first impressions. </li></ul><u...
The Steps <ul><li>Get involved in a cause. </li></ul><ul><li>Create an off-line & on-line following. </li></ul><ul><li>Bec...
Rules of Engagement <ul><ul><li>Social first; media second. </li></ul></ul><ul><ul><li>Person first; corporation second. <...
Final Thoughts <ul><li>Think Signal v Noise </li></ul><ul><li>Think like Gen Y </li></ul><ul><li>Low cost, high reward </l...
Our Expertise
Open Discussion
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Branding You

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"Branding You" covers how individuals are the new "Power Brands". This is a presentation that is available as a keynote - especially for sales teams or small business groups where the owners are the primary rainmakers.

Published in: Business, Technology
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Branding You

  1. 1. Branding You How Individuals are the New Power Brands.
  2. 2. Why listen to me? <ul><ul><li>Tricycle helps organizations define and communicate their ideas. </li></ul></ul><ul><ul><li>Worked with large corporations like Fred Meyer to personal brands like Troy McClain. </li></ul></ul><ul><ul><li>Over 250 presentations from Payette to Malayasia </li></ul></ul><ul><ul><li>Over 10,000 connections in the social space. </li></ul></ul>
  3. 3. Defining Brand Your presence when you are not present.
  4. 4. The End of Mass Media <ul><li>Fragmentation </li></ul><ul><li>Business model issues </li></ul><ul><li>Influence </li></ul>
  5. 5. The Rise of COINs <ul><li>Centers of Influence </li></ul><ul><li>The “Face” of a Brand </li></ul><ul><li>True 360 degree brands </li></ul><ul><li>Connectivity </li></ul>
  6. 6. The Elements <ul><li>Culture of transparency </li></ul><ul><li>Social media adoption </li></ul><ul><li>The new “Communication Dept” </li></ul>
  7. 7. The Steps <ul><li>Create a brand separate from your company. </li></ul><ul><li>Be aware of first impressions. </li></ul><ul><li>Learn how to communicate in any situation. </li></ul>
  8. 8. The Steps <ul><li>Get involved in a cause. </li></ul><ul><li>Create an off-line & on-line following. </li></ul><ul><li>Become a “Relationship Broker”. </li></ul>
  9. 9. Rules of Engagement <ul><ul><li>Social first; media second. </li></ul></ul><ul><ul><li>Person first; corporation second. </li></ul></ul><ul><ul><li>Keep it real. </li></ul></ul><ul><ul><li>A time to sell. </li></ul></ul><ul><ul><li>Attention to detail. </li></ul></ul>
  10. 10. Final Thoughts <ul><li>Think Signal v Noise </li></ul><ul><li>Think like Gen Y </li></ul><ul><li>Low cost, high reward </li></ul>
  11. 11. Our Expertise
  12. 12. Open Discussion
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