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REGENERATIONAdapting to new trends, new audiences … and the new normal.<br />Presented by Justin Foster<br />
How We Arrived Here.<br />
 Mass Commoditization<br /> Technology Adoption<br /> Gen Y Influence<br />
5 Problems<br />Aging audience<br />  Lack of differentiation<br />  Dull message<br />  No story<br />  Lazy marketing<br />
How do you find new customers?<br />
You don’t.They find you.<br />
Pull vs.Push<br />
What is a Brand?<br />
A relevant, meaningful presence in the marketplace. <br />
How do you stay relevant?<br />
Talent<br />
Style<br />
Authenticity<br />
Influence<br />
Innovation<br />
Technology<br />
Youthfulness<br />
3 local brands doing it right.<br />
 Fishers Document Systems<br /> Zamzow’s<br /> Boise State Football<br />
5 Marketing Tactics<br />Earn attention<br /> Tell stories<br /> create dialog<br /> Be social<br /> Create sampling<br />
Final Thought …<br />
Conformity is not a strategy.<br />
Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster<br />
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Brand Regeneration

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A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

Published in: Business
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Transcript of "Brand Regeneration"

  1. 1. REGENERATIONAdapting to new trends, new audiences … and the new normal.<br />Presented by Justin Foster<br />
  2. 2. How We Arrived Here.<br />
  3. 3. Mass Commoditization<br /> Technology Adoption<br /> Gen Y Influence<br />
  4. 4. 5 Problems<br />Aging audience<br /> Lack of differentiation<br /> Dull message<br /> No story<br /> Lazy marketing<br />
  5. 5. How do you find new customers?<br />
  6. 6. You don’t.They find you.<br />
  7. 7. Pull vs.Push<br />
  8. 8.
  9. 9. What is a Brand?<br />
  10. 10. A relevant, meaningful presence in the marketplace. <br />
  11. 11. How do you stay relevant?<br />
  12. 12. Talent<br />
  13. 13. Style<br />
  14. 14. Authenticity<br />
  15. 15. Influence<br />
  16. 16. Innovation<br />
  17. 17. Technology<br />
  18. 18. Youthfulness<br />
  19. 19. 3 local brands doing it right.<br />
  20. 20. Fishers Document Systems<br /> Zamzow’s<br /> Boise State Football<br />
  21. 21. 5 Marketing Tactics<br />Earn attention<br /> Tell stories<br /> create dialog<br /> Be social<br /> Create sampling<br />
  22. 22. Final Thought …<br />
  23. 23. Conformity is not a strategy.<br />
  24. 24. Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster<br />
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