Brand Regeneration
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Brand Regeneration

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A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging ...

A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

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Brand Regeneration Brand Regeneration Presentation Transcript

  • REGENERATIONAdapting to new trends, new audiences … and the new normal.
    Presented by Justin Foster
  • How We Arrived Here.
  • Mass Commoditization
    Technology Adoption
    Gen Y Influence
  • 5 Problems
    Aging audience
    Lack of differentiation
    Dull message
    No story
    Lazy marketing
  • How do you find new customers?
  • You don’t.They find you.
  • Pull vs.Push
  • What is a Brand?
  • A relevant, meaningful presence in the marketplace.
  • How do you stay relevant?
  • Talent
  • Style
  • Authenticity
  • Influence
  • Innovation
  • Technology
  • Youthfulness
  • 3 local brands doing it right.
  • Fishers Document Systems
    Zamzow’s
    Boise State Football
  • 5 Marketing Tactics
    Earn attention
    Tell stories
    create dialog
    Be social
    Create sampling
  • Final Thought …
  • Conformity is not a strategy.
  • Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster