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Brand Regeneration
 

Brand Regeneration

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A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging ...

A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

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    Brand Regeneration Brand Regeneration Presentation Transcript

    • REGENERATIONAdapting to new trends, new audiences … and the new normal.
      Presented by Justin Foster
    • How We Arrived Here.
    • Mass Commoditization
      Technology Adoption
      Gen Y Influence
    • 5 Problems
      Aging audience
      Lack of differentiation
      Dull message
      No story
      Lazy marketing
    • How do you find new customers?
    • You don’t.They find you.
    • Pull vs.Push
    • What is a Brand?
    • A relevant, meaningful presence in the marketplace.
    • How do you stay relevant?
    • Talent
    • Style
    • Authenticity
    • Influence
    • Innovation
    • Technology
    • Youthfulness
    • 3 local brands doing it right.
    • Fishers Document Systems
      Zamzow’s
      Boise State Football
    • 5 Marketing Tactics
      Earn attention
      Tell stories
      create dialog
      Be social
      Create sampling
    • Final Thought …
    • Conformity is not a strategy.
    • Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster