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Brand Regeneration

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A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging …

A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

Published in Business
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Transcript

  • 1. REGENERATIONAdapting to new trends, new audiences … and the new normal.
    Presented by Justin Foster
  • 2. How We Arrived Here.
  • 3. Mass Commoditization
    Technology Adoption
    Gen Y Influence
  • 4. 5 Problems
    Aging audience
    Lack of differentiation
    Dull message
    No story
    Lazy marketing
  • 5. How do you find new customers?
  • 6. You don’t.They find you.
  • 7. Pull vs.Push
  • 8.
  • 9. What is a Brand?
  • 10. A relevant, meaningful presence in the marketplace.
  • 11. How do you stay relevant?
  • 12. Talent
  • 13. Style
  • 14. Authenticity
  • 15. Influence
  • 16. Innovation
  • 17. Technology
  • 18. Youthfulness
  • 19. 3 local brands doing it right.
  • 20. Fishers Document Systems
    Zamzow’s
    Boise State Football
  • 21. 5 Marketing Tactics
    Earn attention
    Tell stories
    create dialog
    Be social
    Create sampling
  • 22. Final Thought …
  • 23. Conformity is not a strategy.
  • 24. Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster