Blog Like A Rock Star!

  • 1,210 views
Uploaded on

This is a "blogging for beginners" workshop that I did recently.

This is a "blogging for beginners" workshop that I did recently.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,210
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
23
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Blog like a Rock Star! Justin Foster – CMO Tricycle Consulting
  • 2. The Simple Idea:
    • People don’t want advertising. They want information.
  • 3. Web 2.0 Terms
    • Blogs (and now “micro-blogging”)
    • Video – YouTube, Google, Blink, Splashcast
    • Podcasts
    • RSS Readers – Google Reader, NetVibes
    • Social Networking – Facebook, Mixx, MySpace
  • 4.
    • The Trends
    • Mass adoption by Gen Y
    • Starting to be adopted in Gen X and Boomers.
    • A permanent shift of control from The Media to The People
  • 5.
    • Blogging is different than other technology.
    • The “how” is easy. It is more important to understand “why”.
  • 6.
    • Blogging is 6000 years old!
    • The Old Testament
    • The Book of Acts
    • The Declaration of Independence
    • Lewis & Clark Journals
  • 7. The Rules of Blogging
    • Inform, don’t pitch.
    • 15/1 rule
    • Conversational tone
    • Invite interaction
    • Use pictures and video
    • Allow comments
    • Most important – be real!
  • 8. Blogging Platforms
    • BuildingCredibility.com
    • WordPress
    • Your existing site?
    • Don’t use free blog sites like blogger.com
  • 9.
    • It is not just about the tools …
    • It is about creating CONVERSATIONS.
  • 10. The Benefits
    • Increased personal branding
    • Lead generation tool
    • Relationship creator
    • Partnering tool
    • Reference point for referrals
    • Viral element to content
  • 11.
    • What it means …
    • A tremendous opportunity for 1:1 relationships on a mass scale.
  • 12. Open Forum
    • Clarification on terminology or definitions?
    • New technology and tools?
    • Marketing trends?
    • More case studies?
  • 13.
    • For more information:
    • brandmilitia.com
    • [email_address]