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Blog Like A Rock Star!
 

Blog Like A Rock Star!

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This is a "blogging for beginners" workshop that I did recently.

This is a "blogging for beginners" workshop that I did recently.

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    Blog Like A Rock Star! Blog Like A Rock Star! Presentation Transcript

    • Blog like a Rock Star! Justin Foster – CMO Tricycle Consulting
    • The Simple Idea:
      • People don’t want advertising. They want information.
    • Web 2.0 Terms
      • Blogs (and now “micro-blogging”)
      • Video – YouTube, Google, Blink, Splashcast
      • Podcasts
      • RSS Readers – Google Reader, NetVibes
      • Social Networking – Facebook, Mixx, MySpace
      • The Trends
      • Mass adoption by Gen Y
      • Starting to be adopted in Gen X and Boomers.
      • A permanent shift of control from The Media to The People
      • Blogging is different than other technology.
      • The “how” is easy. It is more important to understand “why”.
      • Blogging is 6000 years old!
      • The Old Testament
      • The Book of Acts
      • The Declaration of Independence
      • Lewis & Clark Journals
    • The Rules of Blogging
      • Inform, don’t pitch.
      • 15/1 rule
      • Conversational tone
      • Invite interaction
      • Use pictures and video
      • Allow comments
      • Most important – be real!
    • Blogging Platforms
      • BuildingCredibility.com
      • WordPress
      • Your existing site?
      • Don’t use free blog sites like blogger.com
      • It is not just about the tools …
      • It is about creating CONVERSATIONS.
    • The Benefits
      • Increased personal branding
      • Lead generation tool
      • Relationship creator
      • Partnering tool
      • Reference point for referrals
      • Viral element to content
      • What it means …
      • A tremendous opportunity for 1:1 relationships on a mass scale.
    • Open Forum
      • Clarification on terminology or definitions?
      • New technology and tools?
      • Marketing trends?
      • More case studies?
      • For more information:
      • brandmilitia.com
      • [email_address]