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Blog Like A Rock Star!
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Blog Like A Rock Star!

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This is a "blogging for beginners" workshop that I did recently.

This is a "blogging for beginners" workshop that I did recently.

Published in: Technology

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Transcript

  • 1. Blog like a Rock Star! Justin Foster – CMO Tricycle Consulting
  • 2. The Simple Idea:
    • People don’t want advertising. They want information.
  • 3. Web 2.0 Terms
    • Blogs (and now “micro-blogging”)
    • Video – YouTube, Google, Blink, Splashcast
    • Podcasts
    • RSS Readers – Google Reader, NetVibes
    • Social Networking – Facebook, Mixx, MySpace
  • 4.
    • The Trends
    • Mass adoption by Gen Y
    • Starting to be adopted in Gen X and Boomers.
    • A permanent shift of control from The Media to The People
  • 5.
    • Blogging is different than other technology.
    • The “how” is easy. It is more important to understand “why”.
  • 6.
    • Blogging is 6000 years old!
    • The Old Testament
    • The Book of Acts
    • The Declaration of Independence
    • Lewis & Clark Journals
  • 7. The Rules of Blogging
    • Inform, don’t pitch.
    • 15/1 rule
    • Conversational tone
    • Invite interaction
    • Use pictures and video
    • Allow comments
    • Most important – be real!
  • 8. Blogging Platforms
    • BuildingCredibility.com
    • WordPress
    • Your existing site?
    • Don’t use free blog sites like blogger.com
  • 9.
    • It is not just about the tools …
    • It is about creating CONVERSATIONS.
  • 10. The Benefits
    • Increased personal branding
    • Lead generation tool
    • Relationship creator
    • Partnering tool
    • Reference point for referrals
    • Viral element to content
  • 11.
    • What it means …
    • A tremendous opportunity for 1:1 relationships on a mass scale.
  • 12. Open Forum
    • Clarification on terminology or definitions?
    • New technology and tools?
    • Marketing trends?
    • More case studies?
  • 13.
    • For more information:
    • brandmilitia.com
    • [email_address]