Blog like a Rock Star! Justin Foster – CMO Tricycle Consulting
The Simple Idea: <ul><li>People don’t want advertising.  They want information. </li></ul>
Web 2.0 Terms <ul><li>Blogs (and now “micro-blogging”) </li></ul><ul><li>Video – YouTube, Google, Blink, Splashcast </li><...
<ul><li>The Trends </li></ul><ul><li>Mass adoption by Gen Y </li></ul><ul><li>Starting to be adopted in Gen X and Boomers....
<ul><li>Blogging is different than other technology.  </li></ul><ul><li>The “how” is easy.  It is more important to unders...
<ul><li>Blogging is 6000 years old! </li></ul><ul><li>The Old Testament </li></ul><ul><li>The Book of Acts </li></ul><ul><...
The Rules of Blogging <ul><li>Inform, don’t pitch. </li></ul><ul><li>15/1 rule </li></ul><ul><li>Conversational tone </li>...
Blogging Platforms <ul><li>BuildingCredibility.com </li></ul><ul><li>WordPress </li></ul><ul><li>Your existing site? </li>...
<ul><li>It is not just about the tools … </li></ul><ul><li>It is about creating CONVERSATIONS. </li></ul>
The Benefits <ul><li>Increased personal branding </li></ul><ul><li>Lead generation tool </li></ul><ul><li>Relationship cre...
<ul><li>What it means … </li></ul><ul><li>A tremendous opportunity for 1:1 relationships on a mass scale. </li></ul>
Open Forum <ul><li>Clarification on terminology or definitions? </li></ul><ul><li>New technology and tools?  </li></ul><ul...
<ul><li>For more information: </li></ul><ul><li>brandmilitia.com </li></ul><ul><li>[email_address] </li></ul>
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Blog Like A Rock Star!

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This is a "blogging for beginners" workshop that I did recently.

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Blog Like A Rock Star!

  1. 1. Blog like a Rock Star! Justin Foster – CMO Tricycle Consulting
  2. 2. The Simple Idea: <ul><li>People don’t want advertising. They want information. </li></ul>
  3. 3. Web 2.0 Terms <ul><li>Blogs (and now “micro-blogging”) </li></ul><ul><li>Video – YouTube, Google, Blink, Splashcast </li></ul><ul><li>Podcasts </li></ul><ul><li>RSS Readers – Google Reader, NetVibes </li></ul><ul><li>Social Networking – Facebook, Mixx, MySpace </li></ul>
  4. 4. <ul><li>The Trends </li></ul><ul><li>Mass adoption by Gen Y </li></ul><ul><li>Starting to be adopted in Gen X and Boomers. </li></ul><ul><li>A permanent shift of control from The Media to The People </li></ul>
  5. 5. <ul><li>Blogging is different than other technology. </li></ul><ul><li>The “how” is easy. It is more important to understand “why”. </li></ul>
  6. 6. <ul><li>Blogging is 6000 years old! </li></ul><ul><li>The Old Testament </li></ul><ul><li>The Book of Acts </li></ul><ul><li>The Declaration of Independence </li></ul><ul><li>Lewis & Clark Journals </li></ul>
  7. 7. The Rules of Blogging <ul><li>Inform, don’t pitch. </li></ul><ul><li>15/1 rule </li></ul><ul><li>Conversational tone </li></ul><ul><li>Invite interaction </li></ul><ul><li>Use pictures and video </li></ul><ul><li>Allow comments </li></ul><ul><li>Most important – be real! </li></ul>
  8. 8. Blogging Platforms <ul><li>BuildingCredibility.com </li></ul><ul><li>WordPress </li></ul><ul><li>Your existing site? </li></ul><ul><li>Don’t use free blog sites like blogger.com </li></ul>
  9. 9. <ul><li>It is not just about the tools … </li></ul><ul><li>It is about creating CONVERSATIONS. </li></ul>
  10. 10. The Benefits <ul><li>Increased personal branding </li></ul><ul><li>Lead generation tool </li></ul><ul><li>Relationship creator </li></ul><ul><li>Partnering tool </li></ul><ul><li>Reference point for referrals </li></ul><ul><li>Viral element to content </li></ul>
  11. 11. <ul><li>What it means … </li></ul><ul><li>A tremendous opportunity for 1:1 relationships on a mass scale. </li></ul>
  12. 12. Open Forum <ul><li>Clarification on terminology or definitions? </li></ul><ul><li>New technology and tools? </li></ul><ul><li>Marketing trends? </li></ul><ul><li>More case studies? </li></ul>
  13. 13. <ul><li>For more information: </li></ul><ul><li>brandmilitia.com </li></ul><ul><li>[email_address] </li></ul>
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