Getting a job in advertising

Slide 1: Getting a Job in Advertising Tom Martin President Zehnder Communications

Slide 2: where are you Google/Facebook/MySpace/Blogs take’em down, make’em private or appropriate for a professional audience

Slide 3: where are you Internet Tatoos Actually had a candidate that had been on this show. Made an impression on everyone she talked to. Unfortunately, not a good one. The Internet makes your life, especially what you post/share permanent and searchable.

Slide 4: dot your i’s and cross your t’s spell my name correctly spell your name correctly visually appealing resume

Slide 5: know something research your audience folks you’ll meet clients of the agency advertising in general have a point-of-view and share it

Slide 6: learn how to think you’re not being prepared college is teaching you to remember and regurgitate advertising is about solutions not memorization Consumers/Technology moving to fast -- what you’re learning is already outdated by the time you learn it.

Slide 7: learn how to think need critical thinkers Agencies practice bring with you You’ll be a doer, but I’m looking for a thinker

Slide 8: say thanks don’t send an email voicemail (after hours) hand written note reference stuff from interview correct stumbles continue to follow up -- but don’t annoy

Slide 9: good luck Tom Martin President Zehnder Communications