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Marketing Lessons FromThe Best of the BestLen HersteinCEO & President, ManageCamp Inc.
TheConference➡ 10th Annual➡ Insights, Tools,  Techniques➡ Authors, Gurus,  Mavericks
THE LEGENDS
THE LEGENDS OF TOMORROW
5 MAJOR THEMES
DecisionMaking
DECISION MAKING
MORE CHOICE OR LESS?
CONSCIOUS OR NOT?
BrandCommunication
BRAND COMMUNICATION
DIFFERENTIATION
SENSORAL BRANDING
AUTHENTICITY / HONESTY
LOYALTY AND DEDICATION
INTEGRATED MARKETING
STICKINESS / SPREADABILITY
SUCCESsSimpleUnexpectedConcreteCredibleEmotionalStories
Social Media
SOCIAL MEDIA
Groundswell➡ Relationships, not    Technologies➡   Transactional to Passionate➡   Learn from the conversations➡   Prepare ...
REAL TIME MARKETING & PR
MICROMARKETING / CUSTOMER SERVICE
Social MediaStrategist➡ Written for big companies➡ Internal focus➡ Practical tips for building   a winning social media   ...
Creativity /Innovation
INNOVATION / CREATIVITY
THE POWER OF OBSERVATION
CREATIVITY AS A DISCIPLINE
DOING MORE WITH LESS
Leadership /HR / Purpose
LEADERSHIP / HR / PURPOSE
The CarrotPrinciple➡ Frequent➡ Specific➡ Timely
EMBRACE THE ‘DISTRACTIONS’
ALLOW PEOPLE TO SURPRISE YOU
WHAT’S YOUR RED RUBBER BALL?
SOCIAL PURPOSE / VALUES
LEN@MANAGECAMP.COM 800-707-0477WWW.BRANDMANAGECAMP.COM
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Brand ManageCamp - The First 10 Years

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The presentation summarizes some of the key speakers and learnings from the first 10 annual Brand ManageCamp conferences. Five core themes are identified - Decision Making, Brand Messaging, Social Media, Creativity/Innovation, and Leadership. You'll get some key insights and thought-starters you can use immediately on your brands and well as a great brand marketing reading list!

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Transcript of "Brand ManageCamp - The First 10 Years"

  1. 1. Marketing Lessons FromThe Best of the BestLen HersteinCEO & President, ManageCamp Inc.
  2. 2. TheConference➡ 10th Annual➡ Insights, Tools, Techniques➡ Authors, Gurus, Mavericks
  3. 3. THE LEGENDS
  4. 4. THE LEGENDS OF TOMORROW
  5. 5. 5 MAJOR THEMES
  6. 6. DecisionMaking
  7. 7. DECISION MAKING
  8. 8. MORE CHOICE OR LESS?
  9. 9. CONSCIOUS OR NOT?
  10. 10. BrandCommunication
  11. 11. BRAND COMMUNICATION
  12. 12. DIFFERENTIATION
  13. 13. SENSORAL BRANDING
  14. 14. AUTHENTICITY / HONESTY
  15. 15. LOYALTY AND DEDICATION
  16. 16. INTEGRATED MARKETING
  17. 17. STICKINESS / SPREADABILITY
  18. 18. SUCCESsSimpleUnexpectedConcreteCredibleEmotionalStories
  19. 19. Social Media
  20. 20. SOCIAL MEDIA
  21. 21. Groundswell➡ Relationships, not Technologies➡ Transactional to Passionate➡ Learn from the conversations➡ Prepare to let go
  22. 22. REAL TIME MARKETING & PR
  23. 23. MICROMARKETING / CUSTOMER SERVICE
  24. 24. Social MediaStrategist➡ Written for big companies➡ Internal focus➡ Practical tips for building a winning social media program
  25. 25. Creativity /Innovation
  26. 26. INNOVATION / CREATIVITY
  27. 27. THE POWER OF OBSERVATION
  28. 28. CREATIVITY AS A DISCIPLINE
  29. 29. DOING MORE WITH LESS
  30. 30. Leadership /HR / Purpose
  31. 31. LEADERSHIP / HR / PURPOSE
  32. 32. The CarrotPrinciple➡ Frequent➡ Specific➡ Timely
  33. 33. EMBRACE THE ‘DISTRACTIONS’
  34. 34. ALLOW PEOPLE TO SURPRISE YOU
  35. 35. WHAT’S YOUR RED RUBBER BALL?
  36. 36. SOCIAL PURPOSE / VALUES
  37. 37. LEN@MANAGECAMP.COM 800-707-0477WWW.BRANDMANAGECAMP.COM
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