Brand ManageCamp - The First 10 Years

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The presentation summarizes some of the key speakers and learnings from the first 10 annual Brand ManageCamp conferences. Five core themes are identified - Decision Making, Brand Messaging, Social …

The presentation summarizes some of the key speakers and learnings from the first 10 annual Brand ManageCamp conferences. Five core themes are identified - Decision Making, Brand Messaging, Social Media, Creativity/Innovation, and Leadership. You'll get some key insights and thought-starters you can use immediately on your brands and well as a great brand marketing reading list!

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  • 1. Marketing Lessons FromThe Best of the BestLen HersteinCEO & President, ManageCamp Inc.
  • 2. TheConference➡ 10th Annual➡ Insights, Tools, Techniques➡ Authors, Gurus, Mavericks
  • 3. THE LEGENDS
  • 4. THE LEGENDS OF TOMORROW
  • 5. 5 MAJOR THEMES
  • 6. DecisionMaking
  • 7. DECISION MAKING
  • 8. MORE CHOICE OR LESS?
  • 9. CONSCIOUS OR NOT?
  • 10. BrandCommunication
  • 11. BRAND COMMUNICATION
  • 12. DIFFERENTIATION
  • 13. SENSORAL BRANDING
  • 14. AUTHENTICITY / HONESTY
  • 15. LOYALTY AND DEDICATION
  • 16. INTEGRATED MARKETING
  • 17. STICKINESS / SPREADABILITY
  • 18. SUCCESsSimpleUnexpectedConcreteCredibleEmotionalStories
  • 19. Social Media
  • 20. SOCIAL MEDIA
  • 21. Groundswell➡ Relationships, not Technologies➡ Transactional to Passionate➡ Learn from the conversations➡ Prepare to let go
  • 22. REAL TIME MARKETING & PR
  • 23. MICROMARKETING / CUSTOMER SERVICE
  • 24. Social MediaStrategist➡ Written for big companies➡ Internal focus➡ Practical tips for building a winning social media program
  • 25. Creativity /Innovation
  • 26. INNOVATION / CREATIVITY
  • 27. THE POWER OF OBSERVATION
  • 28. CREATIVITY AS A DISCIPLINE
  • 29. DOING MORE WITH LESS
  • 30. Leadership /HR / Purpose
  • 31. LEADERSHIP / HR / PURPOSE
  • 32. The CarrotPrinciple➡ Frequent➡ Specific➡ Timely
  • 33. EMBRACE THE ‘DISTRACTIONS’
  • 34. ALLOW PEOPLE TO SURPRISE YOU
  • 35. WHAT’S YOUR RED RUBBER BALL?
  • 36. SOCIAL PURPOSE / VALUES
  • 37. LEN@MANAGECAMP.COM 800-707-0477WWW.BRANDMANAGECAMP.COM