Brand Lounge branding services and profile Middle East
Upcoming SlideShare
Loading in...5
×
 

Brand Lounge branding services and profile Middle East

on

  • 184 views

Branding and Marketing strategist firm, Brand Lounge, a leading regional branding agency that believes in creating the point of differentiation.

Branding and Marketing strategist firm, Brand Lounge, a leading regional branding agency that believes in creating the point of differentiation.

Statistics

Views

Total Views
184
Views on SlideShare
182
Embed Views
2

Actions

Likes
1
Downloads
9
Comments
1

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand Lounge branding services and profile Middle East Brand Lounge branding services and profile Middle East Presentation Transcript

  • diverse bold committed young energetic
  • who we are our brand character Brand Lounge, is a regional Branding and Marketing Strategist firm based in UAE - Dubai and Saudi Arabia - Riyadh. Brand Lounge, with ample experience in the field of branding and marketing communications across the Middle East and Africa region, is specialized in brand intelligence (research & brand audit), brand strategy development, brand design and visual communication and brand activation. Our diversified experience in the different governmental and business industries like Healthcare, Real Estate, Sports, Retail and Corporates, is extensive, as we have succeeded in creating positive brand image and experience across all touch points in numerous national and international projects. Brand Lounge is the designated partner of Trout & Partners Ltd in the Middle East & North Africa, one of the most prestigious global branding and strategy consultancy firms founded and headed by Jack Trout, the founding father of the concept of “Strategic Brand Positioning” - the global business theory that is considered the number 1 strategy used in business branding today. Brand Lounge is also the MENA representative of Brand Keys; the only research company in the world that is specialised in brand loyalty & engagement measures. brandloungeme.com
  • what we do services Whether it is helping clients create and activate a new brand identity, or simply providing proprietary brand equity metrics, we at Brand Lounge consistently adhere to the highest standards of accuracy and professionalism through our internally developed 4ds system and full spectrum of capabilities and services that we passionately deliver: brandloungeme.com
  • 01 02 Brand strategy & positioning Brand architecture Differentiated brand positioning Brand idea creation Brand platform development Innovation & new concept development New market strategy services 03 Brand Intelligence Brand discovery Brand equity measurement Brand performance & effectiveness Brand valuation Consumer insights & loyalty measures Customer segmentation & journey mapping Industry & competitive audit 06 Brand experience Internal branding Service design Internal engagement Employer branding Brand activation Brand launches & roll out what we do Naming & verbal branding Brand voice & messaging Brand naming & naming strategy Slogans & taglines 04 Digital & social media 05 Identity & design Brand identity Brand management applications Brand & Space environments Corporate identity Destination branding Packaging design Sensory identity Digital strategy Digital branding & marketing Digital engagement GPS Mobile SEO Social media User experience Website design & development
  • our process the 4ds discovery development In a hyper-competitive world, Brand Lounge and its network, continuously develop methodologies to improve institutional, business and brand performance, which: 1. 2. 3. design delivery 4. 5. Maximize potential by identifying an effective direction Strengthen a brand's differentiation: with a new vision, strategy, model & metrics Capitalize on its performance by aligning the organization to the strategy; integrating its response capacity and developing its competitive base, leading to a solid Positioning strategy with which clients can better capitalize on their options. Articulate the brand strategy both verbally and visually Activate the brand by communicating and engaging with its various stakeholders and insuring that the brand Image and experience are aligned at every touch-point brandloungeme.com
  • our partners Jack Trout Brand Lounge is the designated partner of Trout & Partners Ltd, one of the most prestigious marketing consultancies in the world with an international network spanning 4 continents. The firm was founded by Jack Trout, who is recognized as the world's foremost marketing strategist and originator of positioning. He is responsible for some of the most innovative ideas in marketing in the last forty years. Like other consultants across the network, Brand Lounge provides hands-on experience in the implementation positioning strategies. With more than 40 years of experience in advertising and marketing, Trout has consulted for companies such as AT&T, IBM, Southwest Airlines, Merck, Procter & Gamble, among others. He has also for consulted with the state department on how to better sell America and in 2006, helped Democrats regain leadership of the United States Congress. Trout is the author of many marketing classics, including Positioning: The Battle for Your Mind; Marketing Warfare; The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands, Big Trouble; and his latest, Trout on Strategy. "If you understand how the mind works, you'll understand positioning." brandloungeme.com
  • our partners Brand Keys Brand Lounge is the regional partner of Brand Keys, the leader in predictive brand equity, loyalty, and engagement research metrics since 1984. It is the only research consultancy to have developed and refined a proprietary customer-listening system that informs clients what engages consumers and drives their behavior, which measures the direction and velocity of consumer values 12 to 18 months in advance of the marketplace. These predictive metrics have been used by fortune 500 companies in b2c and b2b categories in over 30 countries worldwide. Unlike traditional research methods, Brand Keys metrics are grounded in clinical psychology. This distinction allows clients to understand both the emotional and rational factors bonding consumers to brands, accurately predicting future in-market behavior and therefore correlate highly with sales and profitability. Brand Keys measures are scientifically validated with statistical reliability at the 95% confidence level. There is no other technique currently available that provides the kinds of insights and predictive results that correlate so highly to sales. brandloungeme.com
  • network our offices 35offices across4continents Australia Argentina Asia Pacific USA Australia Lebanon Brazil Central America China Chile Colombia Dubai-UAE Ecuador Egypt Germany Greece India Italy Mauritius Mexico Northern Europe Paraguay Peru Poland Portugal Republic of Belarus Romania Riyadh-KSA Russian Federation South Africa Spain Turkey Ukraine Uruguay Venezuela brandloungeme.com
  • our clients brands we worked on Whether it is helping clients create and activate a new brand identity, or simply providing proprietary brand equity metrics, we at Brand Lounge consistently adhere to the highest standards of accuracy and professionalism through our internally developed 4ds system and full spectrum of capabilities and services that we passionately deliver: brandloungeme.com
  • brand activation, identity and environmental branding
  • BAHRAIN11, the first GCC Games held in Manama in October 2011, is considered as one of the largest sports celebration of its kind. The challenge was to develop a 360 campaign for this huge event.
  • BAHRAIN11 sports event The challenge The approach The result BAHRAIN11, the first GCC Games held in Manama in October 2011, is considered as one of the largest sports celebration of its kind. The challenge was to develop a 360 campaign for this huge event. brandloungeme.com
  • brand strategy, naming and identity
  • nawah healthcare The challenge The approach The result Arabian Medical Marketing Company is a healthcare provider in the Kingdom of Saudi Arabia, specialized in selling medical equipment. Previously operating under the name of “AMCO”, we-at Brand lounge- faced 2 main challenges, first was the name “AMCO” which was already overused by many other companies and our client was seeking differentiation in the market. The second challenge was the ability to transform “AMCO” from a sales driven brand to a marketing driven corporation. brandloungeme.com
  • nawah healthcare The challenge The approach The result Brand Lounge went through a process of a complete brand makeover, creating a new identity under the name “nawah”, designing a new logo and choosing “care is core” as its new slogan. Many events were launched, revealing the new identity; an impressive website was built, as well as Brand Lounge ensured the optimum usage of online social media and branding tools. Following a content marketing strategy, Brand Lounge worked on positioning the brand as an expert healthcare provider inside KSA. brandloungeme.com
  • Leman project management The challenge The approach The result Leman approached Brand Lounge with an exciting challenge. As a highly competitive Project Management company, Leman had an awareness problem, it lacked the industry recognition it deserves and the true representation of what it stands for as a client-relation centric company that has the total personal and professional package to empower its clients. brandloungeme.com
  • Leman project management The challenge The approach The result Brand Lounge started by initiating the “discovery” phase of its 4ds methodology. The aim was to understand the key attributes of the project management industry and its best practices. An in-depth analysis of Leman operation mode helped us set up the optimum brand structure and substantial changes to the old brand was critical to enforce the strategic position of the brand. A total revamp of the brand identity was carried out in the “design” phase. brandloungeme.com
  • brand strategy, naming and identity, environmental branding
  • brand strategy, naming and identity
  • PrintPac printing press The challenge The approach The result We have developed a new name to cover the brand perception and extended operation while leveraging on the main services. To enforce the perception of high Quality, we created their own customized QSP Book of standards. QSP stands for their key values reflecting their new positioning and brand image: Quality. Service and Partnership brandloungeme.com
  • thepointofdifferentiation Dubai Media City | P.O.Box 282379,Dubai,UAE T+971 4 434 7152 F +971 4 432 7180 brandloungeme.com