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Can social media deliver reach?
 

Can social media deliver reach?

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    Can social media deliver reach? Can social media deliver reach? Presentation Transcript

    • Social Media is definitely about quality of voice butcan it compare with traditional media (print) on share of voice?
    • India’s leading newspaper- Times of India: Readership Across all it’s editions in India: 74.7 Lakh Readership for Times of India Mumbai: 15.35 LakhS.O.V. with Print medium (TOI) as on 6/3/12http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://articles.timesofindia.indiatimes.com/2011-12-23/india/30550621_1_lakh-readers- average-issue-readership-toi
    • And what happened on a social media channel for Aamby Valley City (launched 2 months back on Dec 20th ’11)? (psst...TOI is in existence since 1838 )Brand : Aamby Valley Cityhttps://www.facebook.com/aambyvalleycity
    • Each of these posts reached out to lakhs of people - a 10% readership of TOIacross India
    • Each of these posts reached out to lakhs of people - a 40% readership of TOIacross India
    • Each of these posts reached out to lakhs of people - a 30% readership of TOIacross Mumbai
    • Each of these posts reached out to lakhs of people - a 30% readership of TOIacross Mumbai
    • Not just engagement & relevance but huge S.O.V. - Share of Voice via Facebook.
    • TakeawaySocial Media is primarily about quality of connections & conversations but after quality is achieved it can even deliver quantity.
    • Connect with us:Facebook : www.facebook.com/brandlogistTwitter : www.twitter.com/saurabhparmarEmail : hello@brandlogist.comSlideshare : www.slideshare.net/brandlogistCall Us : 91-9999849497