Inspiring people. Lifting capabilities. Growing organisations.
www.brandlearning.comwww.brandlearning.com
What makes an
outstanding
leader?
www.brandlearning.com
This document has been produced following on from
discussions with these top marketing leaders:
Andy...
Inspiring people. Lifting capabilities. Growing organisations.
Perspectives from The Marketing Society,
Marketing Leaders ...
www.brandlearning.comwww.brandlearning.com
Context
The Marketing Society, together with Brand
Learning, developed the Mark...
www.brandlearning.com
5 CHARACTERISTICS OF INSPIRING LEADERS
My observations of the leaders I met
www.brandlearning.comwww.brandlearning.com
5 characteristics of inspiring leaders
1. Great leaders have a clear purpose, t...
www.brandlearning.comwww.brandlearning.com
1. Great leaders have a clear purpose
Their purpose extends outside their
immed...
www.brandlearning.comwww.brandlearning.com
2. They focus on context not content to choose how they behave
“My job is to
cr...
www.brandlearning.comwww.brandlearning.com
3. They mindfully manage their energies
4 Leadership Energies: Spiritual, Emoti...
www.brandlearning.comwww.brandlearning.com
4. They’re obsessed with customers and customer-centred growth
Winning companie...
www.brandlearning.comwww.brandlearning.com
5. Every great leader commits to being at their best
Leaders…
…are authentic an...
www.brandlearning.com
Sarah Warby
Marketing Director,
Sainsbury’s
www.brandlearning.com
Look at things from both
ends of the telescope
#TipsFromTheTop
www.brandlearning.com
Be at your personal best
#TipsFromTheTop
www.brandlearning.com
Any monkey can
make rational
decisions
#TipsFromTheTop
www.brandlearning.com
Listen to your instinct
#TipsFromTheTop
www.brandlearning.com
It can’t be that tricky –
whatever it is
#TipsFromTheTop
www.brandlearning.com
It’s all about trust
#TipsFromTheTop
www.brandlearning.com
Networking is not
a dirty word
#TipsFromTheTop
www.brandlearning.com
Roisin Donnelly
Corporate Marketing
Director,
P&G
www.brandlearning.com
Put your
consumer at
the heart of
everything
you do
#TipsFromTheTop
www.brandlearning.com
Innovate – always have a test
and learn programme in place
#TipsFromTheTop
www.brandlearning.com
Your consumer only sees your
execution not your strategy
Always execute brilliantly.
#TipsFromTheTop
www.brandlearning.com
Have passion for everything
you do and leave your legacy
#TipsFromTheTop
www.brandlearning.com
You can do anything
but you can’t do everything.
Make choices on your business
and in your personal ...
www.brandlearning.com
Andy Duncan
Managing Director,
Camelot
www.brandlearning.com
Be obsessed with insight
#TipsFromTheTop
www.brandlearning.com
Be willing to take risks but
always be in beta mode
#TipsFromTheTop
www.brandlearning.com
Deliver Fast! Consumers are always
changing and companies need to be
able to cut through the excessi...
www.brandlearning.com
Leverage design and creativity as
a way to uniquely deliver
customer experiences
#TipsFromTheTop
www.brandlearning.com
Hire and trust great people
#TipsFromTheTop
www.brandlearning.com
Cilla Snowball CBE
Group Chairman &
Group CEO,
AMV BBDO
www.brandlearning.com
Be clear about the
“relentless” reality
of leadership
#TipsFromTheTop
www.brandlearning.com
Obsess about
customer
satisfaction
#TipsFromTheTop
www.brandlearning.com
Be a chef not
a waiter;
bold ideas
#TipsFromTheTop
www.brandlearning.com
Leaders need to always have a
succession plan to think about
equipping their teams to move up
#TipsF...
www.brandlearning.com
Cilla Snowball CBE
Group Chairman &
Group CEO
Rod Connors
Co-founder of Branded
Sports Group and ex
...
www.brandlearning.com
Understand what key
stakeholders
expect from
you
#TipsFromTheTop
www.brandlearning.com
Be ambitious for your business.
It's infectious
#TipsFromTheTop
www.brandlearning.com
Every touch counts
#TipsFromTheTop
www.brandlearning.com
You are the
company you keep
#TipsFromTheTop
www.brandlearning.com
Search for your
brand's higher
purpose
#TipsFromTheTop
www.brandlearning.com
Martin Glenn
CEO,
United Biscuits
www.brandlearning.com
Ensure you’re seen as
practical as well as
theoretical
#TipsFromTheTop
www.brandlearning.com
Driving effective change is vital
#TipsFromTheTop
www.brandlearning.com
Better beats different
#TipsFromTheTop
www.brandlearning.com
Marketing is as much
a philosophy as a
management science
#TipsFromTheTop
www.brandlearning.com
Andy Bird
Executive Director
& Co-Founder,
Brand Learning
www.brandlearning.com
Generate an inspiring
consumer-centred vision
for the business
#TipsFromTheTop
www.brandlearning.com
Define the role and
activities that the
Marketing function
needs to perform for
the business #TipsFr...
www.brandlearning.com
Align with your CEO and cross-
functionally to build people’s
engagement and commitment
#TipsFromThe...
www.brandlearning.com
Take responsibility for driving
sustainable, profitable
business growth
#TipsFromTheTop
www.brandlearning.com
Develop a capability development strategy that is
driven by, and enables you to deliver, your
busine...
www.brandlearning.com
Thank you for reading some of the Top Tips for future business leaders
These tips came from senior m...
www.brandlearning.com
This presentation/document contains the copyright work of Brand Learning Group Ltd and contains trad...
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Inspirational Marketing Leadership Tips from some of the UK's top Marketing Leaders

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Brand Learning is a consultancy with unique expertise in lifting the capabilities of people and organisations to drive growth by creating better value for their customers. We are proud to share a series of leadership-focused presentations from top leaders who have inspired us with their helpful tips and rich experience. In this presentation, Rodrigo Barreto shares Leadership Tips he gleaned from The Marketing Society, Marketing Leaders Programme 2014 as well as some #TipsFromTheTop from the speakers on Module 1 on what makes a great leader.

Follow us on Twitter / @brandlearning to join the #TipsFromTheTop conversation.

http://www.brandlearning.com - Inspiring people. Lifting capabilities. Growing organisations.

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Inspirational Marketing Leadership Tips from some of the UK's top Marketing Leaders

  1. Inspiring people. Lifting capabilities. Growing organisations.
  2. www.brandlearning.comwww.brandlearning.com What makes an outstanding leader?
  3. www.brandlearning.com This document has been produced following on from discussions with these top marketing leaders: Andy Bird Executive Director & Co-Founder Rod Connors ex Marketing Director, Roisin Donnelly Corporate Marketing Director Andy Duncan Managing Director Cilla Snowball CBE Group Chairman & Group CEO Sarah Warby Marketing Director Martin Glenn CEO
  4. Inspiring people. Lifting capabilities. Growing organisations. Perspectives from The Marketing Society, Marketing Leaders Programme 2014 #TipsFromTheTop Author: Rodrigo Barreto Follow us on Twitter: @brandlearning Find us on LinkedIn
  5. www.brandlearning.comwww.brandlearning.com Context The Marketing Society, together with Brand Learning, developed the Marketing Leaders Programme as a unique development experience for high potential individuals, preparing for marketing leadership roles. Now in its 11th year, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great marketing leaders of tomorrow. Here we share some of the leadership lessons we took from the 2014 UK programme: key characteristics of the leaders that spoke, and the tips they shared. For more information on the Marketing Leaders Programme, please visit our website
  6. www.brandlearning.com 5 CHARACTERISTICS OF INSPIRING LEADERS My observations of the leaders I met
  7. www.brandlearning.comwww.brandlearning.com 5 characteristics of inspiring leaders 1. Great leaders have a clear purpose, they are “up to something”, and excite others about that purpose 2. They focus on context not content to choose how they behave 3. They mindfully manage their energies: spiritual, intellectual, emotional and physical 4. They’re obsessed with customers and customer-centred growth 5. Every great leader commits to being at their best: personally and for their teams #TipsFromTheTop
  8. www.brandlearning.comwww.brandlearning.com 1. Great leaders have a clear purpose Their purpose extends outside their immediate occupation: they were all involved in charity work, community work or non- exec roles in other companies
  9. www.brandlearning.comwww.brandlearning.com 2. They focus on context not content to choose how they behave “My job is to create an environment that people can be at their best most of the time”
  10. www.brandlearning.comwww.brandlearning.com 3. They mindfully manage their energies 4 Leadership Energies: Spiritual, Emotional, Intellectual & Physical The more senior you get, the bigger is the manifestation and impact of your emotions Leaders need to signal, explain in what mode they are in so people know what to expect You need to contribute and engage in the meetings you are in. If you are not doing that, DON’T GO!
  11. www.brandlearning.comwww.brandlearning.com 4. They’re obsessed with customers and customer-centred growth Winning companies translate what customers want into customer value Marketing’s role is to champion this across the company. “If Marketing doesn’t drive the customer agenda. Who else will?” Learn to love customers problems. They can be the source of future growth
  12. www.brandlearning.comwww.brandlearning.com 5. Every great leader commits to being at their best Leaders… …are authentic and transparent …have personal humility and professional will …are committed to their team’s success …listen with intent
  13. www.brandlearning.com Sarah Warby Marketing Director, Sainsbury’s
  14. www.brandlearning.com Look at things from both ends of the telescope #TipsFromTheTop
  15. www.brandlearning.com Be at your personal best #TipsFromTheTop
  16. www.brandlearning.com Any monkey can make rational decisions #TipsFromTheTop
  17. www.brandlearning.com Listen to your instinct #TipsFromTheTop
  18. www.brandlearning.com It can’t be that tricky – whatever it is #TipsFromTheTop
  19. www.brandlearning.com It’s all about trust #TipsFromTheTop
  20. www.brandlearning.com Networking is not a dirty word #TipsFromTheTop
  21. www.brandlearning.com Roisin Donnelly Corporate Marketing Director, P&G
  22. www.brandlearning.com Put your consumer at the heart of everything you do #TipsFromTheTop
  23. www.brandlearning.com Innovate – always have a test and learn programme in place #TipsFromTheTop
  24. www.brandlearning.com Your consumer only sees your execution not your strategy Always execute brilliantly. #TipsFromTheTop
  25. www.brandlearning.com Have passion for everything you do and leave your legacy #TipsFromTheTop
  26. www.brandlearning.com You can do anything but you can’t do everything. Make choices on your business and in your personal life #TipsFromTheTop
  27. www.brandlearning.com Andy Duncan Managing Director, Camelot
  28. www.brandlearning.com Be obsessed with insight #TipsFromTheTop
  29. www.brandlearning.com Be willing to take risks but always be in beta mode #TipsFromTheTop
  30. www.brandlearning.com Deliver Fast! Consumers are always changing and companies need to be able to cut through the excessive layers and be agile #TipsFromTheTop
  31. www.brandlearning.com Leverage design and creativity as a way to uniquely deliver customer experiences #TipsFromTheTop
  32. www.brandlearning.com Hire and trust great people #TipsFromTheTop
  33. www.brandlearning.com Cilla Snowball CBE Group Chairman & Group CEO, AMV BBDO
  34. www.brandlearning.com Be clear about the “relentless” reality of leadership #TipsFromTheTop
  35. www.brandlearning.com Obsess about customer satisfaction #TipsFromTheTop
  36. www.brandlearning.com Be a chef not a waiter; bold ideas #TipsFromTheTop
  37. www.brandlearning.com Leaders need to always have a succession plan to think about equipping their teams to move up #TipsFromTheTop
  38. www.brandlearning.com Cilla Snowball CBE Group Chairman & Group CEO Rod Connors Co-founder of Branded Sports Group and ex Marketing Director Nike
  39. www.brandlearning.com Understand what key stakeholders expect from you #TipsFromTheTop
  40. www.brandlearning.com Be ambitious for your business. It's infectious #TipsFromTheTop
  41. www.brandlearning.com Every touch counts #TipsFromTheTop
  42. www.brandlearning.com You are the company you keep #TipsFromTheTop
  43. www.brandlearning.com Search for your brand's higher purpose #TipsFromTheTop
  44. www.brandlearning.com Martin Glenn CEO, United Biscuits
  45. www.brandlearning.com Ensure you’re seen as practical as well as theoretical #TipsFromTheTop
  46. www.brandlearning.com Driving effective change is vital #TipsFromTheTop
  47. www.brandlearning.com Better beats different #TipsFromTheTop
  48. www.brandlearning.com Marketing is as much a philosophy as a management science #TipsFromTheTop
  49. www.brandlearning.com Andy Bird Executive Director & Co-Founder, Brand Learning
  50. www.brandlearning.com Generate an inspiring consumer-centred vision for the business #TipsFromTheTop
  51. www.brandlearning.com Define the role and activities that the Marketing function needs to perform for the business #TipsFromTheTop
  52. www.brandlearning.com Align with your CEO and cross- functionally to build people’s engagement and commitment #TipsFromTheTop
  53. www.brandlearning.com Take responsibility for driving sustainable, profitable business growth #TipsFromTheTop
  54. www.brandlearning.com Develop a capability development strategy that is driven by, and enables you to deliver, your business objectives #TipsFromTheTop
  55. www.brandlearning.com Thank you for reading some of the Top Tips for future business leaders These tips came from senior marketing leaders speaking at Module 1 of The Marketing Society, Marketing Leaders Programme run in association with Brand Learning, sponsored by Shell To hear about more tips from our capability and leadership programmes please connect with us @brandlearning, on LinkedIn, and subscribe to our blog. #TipsFromTheTop
  56. www.brandlearning.com This presentation/document contains the copyright work of Brand Learning Group Ltd and contains trade marks which are the property of Brand Learning Group Ltd (including, without limitation, Brand Learning ®, the Brand Learning Propeller ® device and the “Brand Learning Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced without the prior written consent of Brand Learning Group Limited. This presentation/document also contains materials, such as illustrations, photographs and trade marks, owned by third parties (“Third Party Materials”) and which are subject to restrictions and other conditions on use. You are required to obtain the consent of the relevant third party to any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the part of Brand Learning Group Ltd. © Brand Learning Group Ltd, 2014. Inspiring People. Lifting Capabilities. Growing Organisations. Burgoine Quay 8 Lower Teddington Road Hampton Wick Kingston-upon-Thames Surrey, KT1 4ER United Kingdom Tel: +44 208 614 8150 Plaza 5 Harborside Financial Center Jersey City New Jersey 07311 USA Tel: + 1 201 633 8685 www.brandlearning.com @brandlearning
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