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  • 1. Introduction to Facebook
  • 2. Who are we?
  • 3. The Maids has hired Brand Journalists to:
    Setup customized facebook local pages and a range of additional social media accounts
    Produce ongoing content on your page and help you with customer engagement
    Help you build your local fan base
    Help you leverage promotions on facebook to generate referrals
    Start an ongoing local PR program
  • 4. Economy of Scale:
    Custom facebook pages cost well over $1000 per site
    Content firms such as hubspot charge $350-600 a month for ongoing content
    PR firms charge over $1200 for local press releases
    A year’s worth of this service would cost you well over $12,500 a year if you hired this work out yourself
    The full cost is paid for by your National Ad Fund
  • 5. Why would customers want to ‘like’ your facebook page?
    65% of facebook users say they ‘like’ a business fan page to get exclusive promotions, coupons and deals
    42% say the ‘like’ facebook business fan pages to get better customer service
    Source: Mashable 2011 Facebook survey
  • 6. Why have a local facebook page?
    • Customers want to have relationships with the people they do business with
    • 7. They want to have a relationship with you
    • 8. They might ‘like’ a national brand page but most meaningful social media interaction happens at the local level
    • 9. Facebook is competing with Google places in 2011 to be a viable local business directory
  • 10.
  • 11. Facebook generates a staggering 770 billion page views per month
  • 12. Facebook Stats for 2011:
    Average user has 130 friends and is connected to 80 fan pages
    Average user visits the site 40 times per month – more than once a day
    Average user spends 23 minuteson each visit
  • 13. News Feed
  • 14. I use The Maids and they do an amazing job.
  • 15. Personal and Business Facebook?
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  • 21.
  • 22. Facebook Edit Info
  • 23. Facebook Goals
    Build local fan bases to higher levels, full of loyal and active fans
    Drive new accounts using facebook page deals
    Use Facebook to capture customer reviews and positive comments you can use
    Drive referrals from existing customers and keep existing customers engaged
  • 24. What do I have to do?
    Brand Journalists is producing content and you’ll have access to Engage121 to monitor what’s being said
    TMI will respond to customer comments, letting you know about activity on your page
    Post additional items as you want
  • 25. Engage121 Screenshot
  • 26. How do I get Fans?
    We’ll start regular contests for fans – photo sharing or video sharing to win a prize
    Add the link to your facebook page to your website and to your email campaigns
    Get staff to join and ask them to invite friends
    Ask current customers to join to get special promotions
  • 27. Use QR Codes
  • 28. What’s Next
    Content production and posting starts next week – Monday, 5/9
    Facebook pages are live – start sending people to them
    Engage121 is live
    TMC has QR code from Brand Journalists for every franchise – talk to the designer if you want to use them
  • 29. Questions?
    Faith Shealy –
    Karynn Hough