Googleplaces_Computer Explorers

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This powerpoint was made exclusively for Computer Explorers Franchisees.

This powerpoint was made exclusively for Computer Explorers Franchisees.

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  • Using Google Place to
  • Google Places reaches millions of people who are searching for billions of things. You are local for something in the local area.
  • 3 types of search results. Sponsored pay per click, organic results which is in the middle of the pages. Actually results at the bottom.
  • The key to driving traffic are keywords. The key to getting found! If you get found you get business.
  • Computer training
  • You can stack you business name. Company name
  • Make sure you use the Lori Gross WCIU video and photos. One should be logo of computer explorers and lego robotics.
  • Next steps.

Transcript

  • 1. Setting up a Google Places Listing
    Using Google Places to build local brand awareness
  • 2. How does my business rank ???
  • 3. Most Viewed / Most Trustworthy
  • 4. Keywords Drive Traffic
  • 5. Keywords People Use to Find You
    Keywords Google Associates with You
    Keywords Your Website and Social Media Platforms are Optimized For
  • 6. Suggested Key Word Ideas
    After School Programs
    Summer Camp Programs
    Computer Classes for Kids
    Lego Robotics
    Technology Classes
    Child Education
  • 7. Get on the Map
  • 8. Now, that’s what I call optimized!
  • 9. After School Program Search
  • 10. It’s FREE!
    Claim your business listing on Google. It's free!
    Claim and EditVerify your information to make sure people can find you on Google
    Stand outEngage customers with photos, offers, public responses and more
    Get insightsUse info about your listing to make smarter business decisions
  • 11. Step 1
    • Claim your listing
    BEFORE
    This will either read Edit this Place or Owner verified listing
  • 12. Create a new listing if one doesn’t exist.
    AFTER
  • 13. Step 2
    Computer Explorers
    Use Computer Explorers After School Programs
    (example) for your company name – NOT your franchise name
    Computer Explorers/After School Program
    Computer Explorers
    Computer Explorers
  • 14. Step 3
    Create your listing at www.google.com/places
    Sign in using a your Google account
  • 15. Step 4
    Computer Explorers
    Enter basic information:
    Company name, address, email, website, phone number, description and categories
    123 Main Street
    Main City
    State
    12345
    CE@gmail.com
    www.computerexplorers.com
    We will give you a description about your business.
    After School Program
    Summer Camps
  • 16. Step 5
    Enter Google Maps locator pin and address
    Computer Explorers
    http://www.computerexplorers.com
  • 17. Step 6
    Enter hours of operations and payment options
  • 18. Step 7
    Enter 10 photos – use before and after photos
    Enter 5 videos
    Corporate youtube channel: http://www.youtube.com/computerexplorers
    Corporate Flickr: http://www.flickr.com/photos/pbphotos/
  • 19. Step 8
    Add additional details specific to your franchise
  • 20. Step 9
    Collect testimonials
    Customers will need to write testimonials using a Google account
    Computer Explorers
  • 21. Ask for Testimonials
  • 22. Computer Explorers
    STAR RATINGS
    Upload photos and videos
  • 23. Step 10
    Monitor traffic and performance
    Tweak as needed
  • 24. Tips
    Google places listings drive traffic to both your website and your listing page
    Make sure the phone number is a salesperson’s direct phone number and that it is answered – use a local number only!
    Reviews are a HUGE factor in ranking – try to get 10-15 positive
    The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better