Google places


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Planet Beach Google Places How to

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  • Using Google Place to
  • Google Places reaches millions of people who are searching for billions of things. You are local for something in the local area.
  • 3 types of search results. Sponsored pay per click, organic results which is in the middle of the pages. Actually results at the bottom.
  • The key to driving traffic are keywords. The key to getting found! If you get found you get business.
  • Computer training
  • You can stack you business name. Company name
  • Make sure you use the Lori Gross WCIU video and photos. One should be logo of computer explorers and lego robotics.
  • Next steps.
  • Google places

    1. 1. Setting up a Google Places Listing<br />Using Google Places to build local brand awareness<br />
    2. 2. How does my business rank ???<br />
    3. 3. Most Viewed / Most Trustworthy<br />
    4. 4. Keywords Drive Traffic<br />
    5. 5. Keywords People Use to Find You<br />Keywords Google Associates with You<br />Keywords Your Website and Social Media Platforms are Optimized For<br />
    6. 6. Suggested Key Word Ideas<br />Day Spa<br />Tanning<br />Massage Therapy<br />Sunless Tanning<br />Relax Treatments<br />UV Free<br />
    7. 7. Get on the Map<br />
    8. 8. Now, that’s what I call optimized!<br />
    9. 9. Planet Beach Search<br />
    10. 10. It’s FREE!<br />Claim your business listing on Google. It's free!<br />Claim and EditVerify your information to make sure people can find you on Google<br />Stand outEngage customers with photos, offers, public responses and more<br />Get insightsUse info about your listing to make smarter business decisions<br />
    11. 11. Step 1<br />• Claim your listing<br />BEFORE<br />This will either read Edit this Place or Owner verified listing<br />
    12. 12. Create a new listing if one doesn’t exist.<br />AFTER<br />
    13. 13. Step 2<br />UsePlanet Beach Day Spa (example) for your company name – NOT your franchise name<br />
    14. 14. Step 3<br />Create your listing at<br />Sign in using a your Google account<br />
    15. 15. Step 4<br />Planet Beach Day Spa<br />Enter basic information:<br />Company name, address, email, website, phone number, description and categories<br />123 Main Street<br />Main City<br />State<br />12345<br /><br /><br />This is where Faith will give you a description about your business. <br />Tanning<br />Day Spa<br />
    16. 16. Step 5<br />Enter Google Maps locator pin and address<br />
    17. 17. Step 6<br />Enter hours of operations and payment options<br />
    18. 18. Step 7<br />Enter 10 photos – use before and after photos<br />Enter 5 videos<br />Corporate youtube channel:<br />Corporate Flickr:<br />
    19. 19. Step 8<br />Add additional details specific to your franchise<br />
    20. 20. Step 9<br />Collect testimonials<br />Customers will need to write testimonials using a Google account<br />
    21. 21. Testimonials<br />
    22. 22. STAR RATINGS<br />Upload photos and videos<br />COMMENTS<br />
    23. 23. Step 10<br />Monitor traffic and performance<br />Tweak as needed<br />
    24. 24. Tips<br />Google places listings drive traffic to both your website and your listing page<br />Make sure the phone number is a salesperson’s direct phone number and that it is answered – use a local number only!<br />Reviews are a HUGE factor in ranking – try to get 10-15 positive<br />The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better<br />