(1) Personal Brand Crisis - Part 1 (Best of The Clones)
Global Personal Branding
GLOBAL PERSONAL BRAND
IDENTITY CRISIS – PART I:
“The Best of The Clones”
written by: brandjontan (Jon Tan)
Welcome friends, to this world crowded with many “clones”. A world
where almost every individual carefully, and sometimes mindlessly, “fits”
in with all the others. With barely a few, if any, having the commonsence
audacity and genuine innate pride, to stand up and stand out, as an
We go to the same "best courses and programs" on developing our
competencies, and we think we have been doing the best for ourselves, in
terms of personal development and professional development. Hey, we
even "learnt" to dress up for success, keep up with the trends of "looking
good", and fall for the "brands of products" that we were told that
“without them, you’re a nobody”. We speak well, we dress well...
But don’t you ever get the feeling, that it is all a facade, an external
image that we are projecting, to tell the whole world: “Hey, I am cool...I
am hip...I am happening!” Don’t you sometimes wish to dress the way
“you” are...speak and communicate the way “you” are. And declare: “I
am MY PERSONAL BRAND.”
Indeed, this world is full of clones.
Are you one of these clones? Always blending in with others...think the
way they think...feel the way they feel...act the way they act...Wouldn't it
be really satisfying to "brand" yourself as an “Original”…to express
yourself exactly the way you think and feel...without having to worry
whether others will accept you the way you are?
Or, would you rather continue to be "one of the clones". At worst, how
unpleasurable it is to be "one of the crowd". At best, you will be
"recognised" as “The Best of The Clones".
Don't you sometimes want to shout out loud to the world: "I Want To
Brand Myself...to be the Person that I want to be...to be noticed...to be
truly OUTSTANDING….for who I REALLY am.”