Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)

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Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)

Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)

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  • 1. GLOBAL PERSONAL BRANDINGPOSITIONINGCAREER TOYOUR LIFEPURPOSEBRANDJONTAN“Inspiring the Courage to Live Your Real LifePurpose with Intrinsic Passion, Ahead ofWealth and Fame.” 1
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  • 3. WHO IS THIS BOOK FOR?Creative-thinking and upwardly-mobile peakperformers, who desire to become world-class, and to live a life of greatness withgenerosity.(1) You desire to become the standardbearer of your profession or expertise.(2) You have the fiery passion to share yourexpertise, to the greatest number of peopleall over the world. You fervently believe thatin Living Your Real Life Purpose with IntrinsicPassion…Wealth and Fame will follow.(3) You desire to become all that you can be:(i) By not holding back your full-cycle RealSelf Actualization (realizing your diverse fullpotential, via constant evolving andgrowing)……and (ii) By being fully Self-Transcendental(constantly adding great phenomenal valueto, and improving the lives of, other beings). 3
  • 4. RESOURCES I:KEYNOTE TALKS & WORKSHOPS |PERSONAL COACHING & MENTORINGGLOBAL PERSONAL BRANDING: 3A(1) LIVING YOUR LIFE OF GREATNESS PART I: AUTHENTICITY PART II: ATTRACTION PART III: AFFINITY(2) GLOBAL PERSONAL BRAND POSITIONING STRATEGYGLOBAL PERSONAL BRAND COMMUNICATIONSTRATEGY | WRITING | SPEECH-SCRIPTING | AUDIO-VISUAL SCRIPTING | PUBLIC SPEAKING ANDPRESENTATION | CONCEPTUAL ADVERTISINGCREATIVE COPYWRITINGCONTACT:WEB: WWW.BRANDJONTAN.COMEMAIL: BRANDJONTAN@BRANDJONTAN.COMTEL: +6012-217 3511 4
  • 5. RESOURCES II:BOOKS | PUBLISHINGS • LIVE YOUR LIFE OF GREATNESS • GLOBAL PERSONAL BRANDING IN 7 DAYS • DRIVE YOUR CAREER WITH YOUR LIFE PURPOSE • SECOND LIFE: REDEFINE YOUR LIFE • PASSION PERSONIFIED • FAST-TRACK WITH GLOBAL PERSONAL BRANDING • CELEBRITY OF YOUR EXPERTISE • ABC: FULFILLING YOUR LIFE OF GREATNESSCONTACT:WEB: WWW.BRANDJONTAN.COMEMAIL: BRANDJONTAN@BRANDJONTAN.COMTEL: +6012-217 3511 5
  • 6. ABOUT THE AUTHOR:BRANDJONTANAuthor-Speaker | Coach-Mentor |Global Personal Branding Strategist“Inspiring the Courage To Become Your RealSelf, and To Live Your Real Life Purpose withIntrinsic Passion, Ahead of Wealth andFame.”International Award Winner for Global BrandCommunication and Stage Public Speaking,BrandJonTan is driven by a genuine interestto help individuals, like you, uncover yourindividual “Real Self” to experience “RealSelf” Actualization… and manifest a DistinctGlobal Personal Brand, that is driven by aSingle Real Life Purpose… unifying all aspectsand dimensions of your Life, with the power,harmony and congruency of ONENESS. 6
  • 7. He has over 20 years of experientialknowledge, insights and wisdom, as well aspersonal coaching success in the realm ofGlobal Personal Branding. Clients includeinternational award-winning pop stars,singers, actors; entrepreneurs; corporateCEOs and executives, and social activists.He also has the distinct advantage of beinggrounded in Global Corporate Branding, forover 20 years, working on successfulcampaigns for Global Brands andInternational Regional Brands, from USA,Europe, Asia Pacific and Australia/NZ.A fervent Practitioner of Psychology forpersonal development of the “Real Self”, andsustenance of high Self-Esteem, he holds anMBA in Entrepreneurial Management, and ispursuing his Doctorate in Personal Branding. 7
  • 8. You can connect with BRANDJONTAN at:Global Personal Brand Website:www.brandjontan.comGlobal Personal Branding Blog:global-personal-branding.blogspot.comGlobal Personal BrandingBrand Community:facebook.com/global-personal-branding-with-brandjontanSocial Media Networks:linkedin.com/in/brandjontanfacebook.com/brandjontantwitter.com/brandjontanyoutube.com/brandjontanslideshare.net/brandjontanwikipedia.com/brandjontanpinterest.com/brandjontan 8
  • 9. COPYRIGHT NOTIFICATIONCopyright ©2011 by brandjontan | JonTan | www.brandjontan.comReproducing: All rights reserved by theAuthor. No part of this book may bereproduced in any form or by any means,electronic or mechanical, includingphotocopying, recording, or by anyinformation storage and retrieval system,without prior permission in writing from theAuthor.Brief quotations in critical reviews orarticles: Should parts of this book bereferenced, please provide:(i) Credit to the Author, BRANDJONTAN(Jon Tan), and the Book title, "PositioningCareer To Your Life Purpose”. 9
  • 10. (ii) The Online Links: www.brandjontan.comand www.global-personal-branding.comBulk purchase: For educational, business,sales promotion, fundraising purpose, pleasee-mail info@brandjontan.com, for furtherinformation.____________________________________DISCLAIMER NOTIFICATIONYour Results and Success: The contentsare based on the Author’s personalexperience and research. Your results mayvary, and will be based on your individualsituation and motivation. There are noguarantees concerning the level of successyou may experience. Each individual’ssuccess depends on his or her background,dedication, desire and motivation. 10
  • 11. DEDICATION This Book is dedicated to Individuals like You, who not only... Desire to become a Global Personal Brand ...but actually display the Courage, borne out of Love- for-Self, and the Self- Responsibility to Show Up. 11
  • 12. CONTENTSGLOBAL PERSONAL BRANDINGPOSITIONING CAREERTO YOUR LIFE PURPOSEWho Is This Book For 3Resources I: 4Keynote Talks & Workshops |Personal Coaching & MentoringResources II: 5Books & PublishingsAbout The Author 6Copyright Notification 9Disclaimer Notification 10Dedication 11 12
  • 13. Definitions: 14Life Purpose | Life MissionCHAPTER 1: 15HOW YOU CAN ENRICH YOURSELFAND PEOPLE WITH A DISTINCTGLOBAL PERSONAL BRANDPOSITIONINGCHAPTER 2: 18GO BEYOND FUNCTIONAL COMPETENCE.FOCUS ON EMOTIONAL BONDING, VIAYOUR INTRINSIC PASSION, ANDEMOTIONAL CONNECTORSCHAPTER 3: 21DEEPEN YOURPERSONAL BRAND AFFINITYWITH THE WORLDCHAPTER 4: 24DO YOU HAVE TO CHANGEYOUR PERSONAL BRAND MANY TIMES,OVER THE YEARS?CHAPTER 5: 28DRIVE YOUR CAREERWITH A LONG-RANGELIFE PURPOSE 13
  • 14. DEFINITIONSLife Purpose (Vision):“Creating a Specific Positive ChangeTo The World, That Will Transform The Livesof Target People, Giving Them A SignificantEmotional and Psychosocial Benefit.”Life Mission:The Role That You Play To Add ValueTo The World, And To Impact The Livesof People, In Line With Your Life Purpose(Vision) of “Creating a Specific PositiveChange To The World, That Will TransformThe Lives of Target People, Giving ThemA Significant Emotional and PsychosocialBenefit.” 14
  • 15. CHAPTER 11HOW YOU CAN ENRICHYOURSELF AND PEOPLEWITH A DISTINCTGLOBAL PERSONAL BRANDPOSITIONINGhttp://www.brandjontan.comFirst of all, what is your game-changingcutting-edge advantage, for taking the timeand effort to craft a well-thought-out,emotive Distinct "Global Personal BrandPositioning"?You will be able to enjoy "top-of-mind" recallby people, and will also feature strongly andconstantly in peoples "brands considerationset", when it comes to choosing a specificexpertise. To top it all, you can elevate 15
  • 16. your Personal Brand, to be the "point-of-reference" or even the "standard-bearer" foryour field, whether in the corporate, social orcommunity realms. You can be viewed andhighly regarded as the "extraordinary"beacon of light, in the vast ocean of"ordinariness".Life is all about Perception, with no onesingle Reality. You will have to guide andmanage peoples individualized perceptions,based on their values and beliefs system,and personality. How your personal brand isperceived by other people, depends verymuch on how sloppily or elegantly you craftyour brand positioning.Brand Positioning is not about what you doto your Personal Brand. It is about how youstrategically desire to position your Personal 16
  • 17. Brand in the minds and hearts of people.You will want to occupy a space that is notoccupied before. You do not wish to beplaced as "one of the crowd". You willingeniously take up a position that makesyou "outstanding"...with a unique "promiseof adding value", to uplift and inspire thelives of your target audiences.In this steeply competitive globalisedeconomy, with relatively easy access toknowledge and technology, it takes muchmore for an individual to really DISTINCTLYstand out from the crowd... to make asignificant impression. Merely trumpetingyour functional and utilitarian competencewill not get you into peoples minds andhearts. You will need to go beyondaddressing the functional or utilitarian needsor concerns, of your target audiences.http://www.global-personal-branding.com 17
  • 18. CHAPTER 22GO BEYOND FUNCTIONALCOMPETENCIES. FOCUS ONEMOTIONAL BONDING, VIAYOUR INTRINSIC PASSIONAND EMOTIONALCONNECTORShttp://www.brandjontan.comTo optimize the possibility of crafting anoutstanding and relevant Global PersonalBrand Positioning, in your target audiencesminds and hearts, that appeals to theirinnermost needs, wants and desires, it is ofcourse useful to first identify a PersonalBrand Niche. This will enhance yourdifferentiator. However, it is best to gobeyond merely differentiating via functional 18
  • 19. or utilitarian USPs. With ever-advancingknowledge and technology, these are easilycopyable.It is so much smarter to "humanize"your own Global Personal Brand. And thebest way, is to focus on addressing theemotional and psychosocial needs andconcerns of people. Look no further thanyour personal essence, core values andbeliefs, and personality, and overallpersona. What are you truly about? Andwhat do you passionately stand for? Developa Personalized Style of Being, via your Real-Self Personality Traits.Merging this "humanized" factor with yourcompetencies and Personal Brand Niche, willprovide you with a more attracting PersonalBrand Positioning, to help you generate long-range Personal Brand Affinity with people, 19
  • 20. notably your target audience. Do remember,a "functional and utilitarian person" will comeand go... but a "Distinct Global PersonalBrand that warmly and passionately engagespeople, via addressing their emotional andpsychosocial needs and concerns", inheritsthe possibility of staying forever, in peoplesminds and hearts.So, identify all of your "emotionalconnectors"... aspects of your PersonalBrand that are uniquely "You". Then, spendtime and energy, on building and nurturingyour "emotional connectors"... and you willfind that your power of attraction will growexponentially. People will be inclined to wantto "match" your Global Personal BrandEssence and Personality... with even manydesiring to aspire to become your DistinctGlobal Personal Brand.http://www.global-personal-branding.com 20
  • 21. CHAPTER 3DEEPEN YOURGLOBAL PERSONAL BRANDAFFINITYWITH THE WORLDhttp://www.brandjontan.comIt is a known fact that one cannot Self-Actualize by oneself.The realizing of ones full diversified potentialhas to be via being Self Transcendental(Going beyond Self).Thus, it is not only commonsense, butnatural that humans are meant to engageother people, to provide added-value toenrich or inspire peoples lives. 21
  • 22. One can serve and should serve beyond justthe professional and business realms. Youcan satisfyingly deepen your Global PersonalBrand Affinity with the world in general, andwith your target audience particularly, viaidentifying shared Social Ideals or,Social/Community Values... such as"freedom", "education", "self-esteem" and soforth.Of course, your professed "love for a SocialCause", based fundamentally on whatevershared social ideals or values, must becongruent with your core values and beliefs.Social causes should not be turned intoPR and publicity tools to falsibly buildyour Global Personal Brand Reputation.To protect your Reputation, you must at alltimes, uphold your Global Personal BrandIntegrity. 22
  • 23. The social ideals or social/community valuesthat you choose to promote, should actuallybe an integral part of what you are trulyabout, and what you passionately stand for.These contribute towards the essentialpersonalized "emotional connectors" that youcan merge into your deliberate strategizingof a Distinct Global Personal BrandPositioning."Living Your Distinct Global Personal Brand"as such, will not only define your GlobalPersonal Brand Integrity.Your charity, TRULY representational of yourDistinct Global Personal Brand Positioning,will inevitably be heartfelt inspiration, notonly to your target audience... but also tothe whole world.http://www.global-personal-branding.com 23
  • 24. CHAPTER 4DO YOU HAVE TOCHANGE YOURGLOBAL PERSONAL BRANDMANY TIMES,OVER THE YEARS?http://www.brandjontan.comTo address this significant question in a waythat we can eventually find inner peace andhappiness along the journey of Life, weshould go right back to the very fundamentalmotivation for why progressive-thinkingindividuals painstakingly craft a DistinctGlobal Personal Brand Positioning.Brand Positioning not only helps an individualto ingeniously occupy a "niche" space in 24
  • 25. peoples minds and hearts, so that theindividual can be truly outstanding andrelevant to peoples lives, at any point intime.It also, more importantly answers Lifes mostsignificant question: What is your over-arching Single-Minded Life Purpose (Vision)?Individuals who constantly, every few years,need to re-look at their "Personal Brands"have obviously not fully grasped the veryessence of crafting a Distinct Global PersonalBrand Positioning. This also includes thosepeople who are stuck at "crossroads", whenthere is a change of professional pursuits, or"change in fortunes" (whether upside ordownside).Incidentally, changes in "taglines" or"personal slogans" do not necessarily mean 25
  • 26. there is a change in “personal brands”, aslong as the tagline or personal slogansemanate from a same decided PersonalBrand Positioning.Many individuals have issues or conflicts withtheir "personal brand identity" because theytend to take the myopic view, of working outa "brand positioning" that is specific to acertain profession, or worse still, a specificjob. Which explains why, when there is achange of profession, or even a change ofjob, they find themselves without a "personalbrand". This is rather hilarious, really.To avoid such silly "personal brand" mishapsand unfounded culture shocks, stop havingdifferent "visions" or "positionings" fordifferent facets of your Life, such as one fora specific profession/job, another one for Life 26
  • 27. in general, yet another one for spiritualpractice, and so forth.What about you, now?Do you embrace a long-range "personalbrand" based on a long-range "brandpositioning"?Or, do you take the short-term, multi-faceted approach? And why?http://www.global-personal-branding.com 27
  • 28. CHAPTER 5DRIVE YOUR CAREERWITH A LONG-RANGELIFE PURPOSEhttp://www.brandjontan.comWith exponentially advancing technology andpeoples evolving expectations pointing tonew "ways of life", one may find it usefulto revitalize or refresh, or even "reinvent"ones "personal brand". An individual hardlyneeds to "change personal brands". Unless,you have made any one, or a combination ofthese four cardinal mistakes:(1) Hooking on a specific technology-edge asa USP, that over time has been superceded,or worse still, has been made obsolete. 28
  • 29. (2) Creating a "brand positioning" that iscentred on a specific profession or job.(3) Never knowing the real essence of what"brand positioning" means, and how to goabout crafting a "Distinct Global PersonalBrand Positioning" (that focuses onaddressing emotional and psychosocialconcerns).(4) Having different sets of vision, andvalues for different facets of ones Life.Properly strategized "Global Personal BrandPositionings" can last many years, and evena lifetime... if only the individual has a goodgrounding, on what are the key factors thatcan give "longevity" to a "Global PersonalBrand Positioning". As a meaningful andsignificant starting point, for a "GlobalPersonal Brand Positioning" to enjoy many 29
  • 30. years of "longevity", two critical routesshould be adopted:(i) Start with a Life Purpose (Vision) and LifeMission.(ii) Maintain only ONE Overarching LifePurpose (Vision) and set of Core Values andPersonality, and a genuine Social Causearising from "ideals" or social/communityvalues that you passionately "live" them.This means, a "personal brand" should notjust equate your current profession or job. Infact, your “personal brand” must not bebased on your current profession or job.Are you currently being driven by a Single-Minded Life Purpose (Vision) and Life Mission?http://www.global-personal-branding.com 30
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  • 32. START LIVING YOUR LIFE OF GREATNESSThis book will open a new vista for you to leada fulfilling game-changing Career, based on aLife Purpose. Inside: Why Position your Career toyour unique Life Purpose, and not to yourjob/profession. | Why/how to go beyond the com-petencies edge. | How to further enhance PersonalBrand Affinity via Personal Social Responsibility.“The Author is truly world-class in his expertise andinsightful writing and communication on DistinctGlobal Personal Branding.”FL Yap, International Management Consultant.“Positioning Career To Your Life Purpose, is anopportune read, in a new era, where people arelooking for a meaningful purpose in their workinglife, beyond monetary and promotion prospects.”Lee Xi Wen, Author and Online Entrepreneur.“BrandJonTan’s international-level grounding inGlobal Corporate Branding and Advertising, giveshim a distinct expertise advantage over otherpseudo personal branding strategists.”J. Chiew, Global Financial Planning Strategist.Stop floating in your Career path, by changingyour “Personal Brand” every time you changejob or profession. To prevent future disillusion,read this book now, for a long-range strategy tocraft your Distinct Global Personal Brand, that canlast a lifetime and beyond. Powerfully. Fulfillingly. 32