Social Media B2B and Extranets

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A Presentation on Web 2.0, Social Media and Extranets http://www.bethehurricane.com

A Presentation on Web 2.0, Social Media and Extranets http://www.bethehurricane.com

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  • 1. web two point zero and everything else that comes with it (social media for b2b) Uploaded on September 16, 2008 by eyeliam
  • 2. Then and Now who has the power 60 45 30 ` 15 web 2.0 0 web 1.0 web 0.0 brand independents consumer Uploaded on September 8, 2008 by LordFerguson
  • 3. what is this web 2.0 • web applications • api’s • social media • blogging • cheap or free • user generated content • connecting with customers Uploaded on April 29, 2009 by curiouslee
  • 4. home, outposts & frontiers frontier frontier outpost home outpost outpost frontier outpost frontier Uploaded on September 6, 2007 by joesflickr Diagram Chris Brogan and Darren Rowse
  • 5. the key differences traditional v social media • One way vs two way conversations • Real or near real time response • Authenticity in consumer data • A focus on content • A nearer proximity to autority • Diverse distribution channels Uploaded on June 2, 2007 by Thomas Hawk
  • 6. the key differences cont.... • Low cost • Spectrum of relationships • passionate suppliers • The ability to establish real trust my friend wheel on facebook
  • 7. loosing control • how much control did you have? • embrace the chaos • great method of feedback • better to respond • they’ll do it anyway
  • 8. mybook-in the social networks Brought to you by brian solis and jess3
  • 9. facebook • facebook connect • The 35-54 year old demo is growing fastest, with a 276.4% growth rate • There are more females (55.7%) than males (42.2%) on Facebook • fan pages • advertising Uploaded on July 29, 2008 by laikolosse
  • 10. google not just search • friend connect • groups • orkut • facebook v google Uploaded on June 11, 2008 by Paul The Wine Guy
  • 11. linkedin • the b2b facebook • 65% male • average age 41 • attracts business decision makers • engage in groups • we’re already there Uploaded on February 17, 2009 by Mykl Roventine
  • 12. twitter • say it in 140 characters • twitter in real life • external • real time research Uploaded on April 10, 2009 by Brajeshwar
  • 13. Uploaded on April 10, 2009 by Brajeshwar
  • 14. yammer • the internal version of twitter • getting to know you • real time communication Uploaded on November 2, 2008 by homard.net
  • 15. youtube • screen casts • interviews • channel creation • viral • other solutions Uploaded on February 12, 2009 by supermuch
  • 16. delicious • yummy way to share the goodness • favourites • bookmarking sites • simple intergration • social share (website) Uploaded on September 30, 2005 by Flirty Kitty
  • 17. Blogging • history • free relevant content • engage • introduce lead generation • yourenvironmentalguide.com Uploaded on February 16, 2009 by wonderfully complex
  • 18. feedback • ideas storm • user voice • get satisfaction • poll daddy Uploaded on March 23, 2008 by gwalton1
  • 19. what i’ve missed out • apps • google apps • dimdim • skype • myspace Uploaded on March 27, 2005 by striatic
  • 20. what’s the relevance • become the expert • some of our competitors are already there • more popular than email • it’s where our customers are • it will help drive traffic and conversation • done right will give us a competitive edge • lead generation and conversion Uploaded on February 28, 2007 by davidChief
  • 21. key to building community • don’t pay it lip service • listen • engage • act Uploaded on July 30, 2006 by gadgetgirl
  • 22. strategy • it’s no PPC quick fix • create our online community • use existing communities • twitter / yammer • company blog • linkedin Uploaded on May 9, 2008 by ®oberto's
  • 23. strategy cont.... • use brand advocates that are web savy and in touch with the customer • Time and resource • tweet about your blog, blog about your service or product and link to your site • tie it all together Uploaded on January 6, 2009 by DanieVDM
  • 24. our home, frontier & outposts comms audience with blog(s) feedback twitershere ecommece / twitter web site email / users extranet comms linkedin people blogging with other about us groups users Uploaded on March 25, 2006 by bitmapr
  • 25. targets and measurement • increased traffic • lead generation from posts • 2/3 year plan • don’t forget little old email Uploaded on February 25, 2009 by Jessie Romaneix
  • 26. extranet • reporting • messaging • company messages rss • industry rss • supplier advertsising • gap fill Uploaded on January 22, 2007 by Caro Wallis
  • 27. Other thoughts • lead vision • tieing in web 2.0 to our websites, ecommerce systems, intranets and extranets • rss Uploaded on August 2, 2007 by Cayusa