Your SlideShare is downloading. ×
0
EMOTIONAL CONTENT
brandjoe
WHAT EVERYONE ELSE IS UP TO
Whitepaper /
report
• Lead generation
• Social conversation drivers
•Truncated, repurposed
content
Infographics
Blogs incl...
HOW DID THAT MAKE YOU FEEL?
SHARING MOTIVATIONS
To bring
valuable
and
entertaining
content to
others
To define
ourselves to
others
To grow
and nourish...
PERSONAS OF SHARERS
I sent a couple of articles on
nutrition and wellness to a
friend with health issues.
She e-mailed me to thank
me; she app...
I share [things related to]
business interests and
exchange ideas on how to
improve our company’s
offerings to our custome...
Sharing is actually part of
who I am.
“
“ Hipsters
When I post controversial
things, it makes me look
engaged and
provocative, and I want to be
perceived that way. If I don’...
I got a deal to the bar at the
Gansevoort Hotel e-mailed
to me. I forwarded it to a
bunch of friends and we
turned it into...
I only share things with
someone specific if I think
they will enjoy it. If they
aren’t relevant to the
material, there is...
Joe Edwards
Head of Strategy
Brand Engage
Joe.edwards@brandengage.co.uk
@brandjoe
+44 (0) 1753 866 444
CONTACT DETAILS
Psychology of Sharing: A study by the New York Times (2011)
Emotional wheel: Robert Plutchik's Wheel of Emotions
All image...
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Emotional content marketing
Upcoming SlideShare
Loading in...5
×

Emotional content marketing

575

Published on

Why emotional content is important in your marketing activities and how best to do it.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
575
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Lots of content 60secs700,000 messages sent72 Hours of video uploaded Speed of adoption google+10million users in 16 days
  • People are filtering more - 86% of viewers watching pre-recorded television always fast forward through the commercial breaks (Deloitte 2012)And due to the amount of content our attention span has dropped to 9 seconds -golf fishWell like an explosion it leaves us with very little, hard to be competitive in such a noise landscapeTechnology has had its day
  • I could talk about establishing an emotional connection with your audience creates a more effective tie, and chemical imbalances with the brain that produce endorphins and all that fluffy psychological stuff (which I do actually find quite interesting)
  • But I’d rather talk about ROI
  • There’s plenty of churnIf you can manage to overcome the resource problemYou quickly move onto the next problemDelivering qualityGetting cut through
  • But the content your producing is making me a little sick
  • Emotional motivationsDesired presentation of selfRole of sharing in lifeValue of being first to share
  • Transcript of "Emotional content marketing"

    1. 1. EMOTIONAL CONTENT brandjoe
    2. 2. WHAT EVERYONE ELSE IS UP TO
    3. 3. Whitepaper / report • Lead generation • Social conversation drivers •Truncated, repurposed content Infographics Blogs including 3rd party Webinars Social tools Meeting Take snippets of the report and tweet / update status, creating interest amongst target audience driving along the journey Presentation talking around the reports and how to action the information within your business Excerpt from report with full access after data capture Email data capture
    4. 4. HOW DID THAT MAKE YOU FEEL?
    5. 5. SHARING MOTIVATIONS To bring valuable and entertaining content to others To define ourselves to others To grow and nourish our relationships Self- fulfillment
    6. 6. PERSONAS OF SHARERS
    7. 7. I sent a couple of articles on nutrition and wellness to a friend with health issues. She e-mailed me to thank me; she appreciated that I had been thinking about her. “ “ Altruists
    8. 8. I share [things related to] business interests and exchange ideas on how to improve our company’s offerings to our customers. “ “ Careerists
    9. 9. Sharing is actually part of who I am. “ “ Hipsters
    10. 10. When I post controversial things, it makes me look engaged and provocative, and I want to be perceived that way. If I don’t get a response then I know I’ve missed my mark. “ “ Boomerangs
    11. 11. I got a deal to the bar at the Gansevoort Hotel e-mailed to me. I forwarded it to a bunch of friends and we turned it into a girls night out. “ “ Connectors
    12. 12. I only share things with someone specific if I think they will enjoy it. If they aren’t relevant to the material, there is no point in sharing it with them. “ “ Selectives
    13. 13. Joe Edwards Head of Strategy Brand Engage Joe.edwards@brandengage.co.uk @brandjoe +44 (0) 1753 866 444 CONTACT DETAILS
    14. 14. Psychology of Sharing: A study by the New York Times (2011) Emotional wheel: Robert Plutchik's Wheel of Emotions All images taken from various photographers from Flickr Front page: Screen shot from Lock stock and two smoking barrels (Guy Richie Movie) CREDITS
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×