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B2B sCommerce
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B2B sCommerce

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I think it’s safe to say that yet another marketing term can be added to the B2B vocabulary bucket, that of social commerce or sCommerce. By now many of you will have signed up to the likes of Groupon …

I think it’s safe to say that yet another marketing term can be added to the B2B vocabulary bucket, that of social commerce or sCommerce. By now many of you will have signed up to the likes of Groupon and Living Social to take advantage of all the available deals. What you may not have seen is the B2B social marketplaces such as Huddlebuy (UK) and Bizydeal (US). Major sCommerce B2C players may also jump on the B2B wagon.

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