AutoZone Social Media     Facebook Timeline  Changes & Implications for F12
Facebook Timeline for BrandsAll new features are not created equal.      Which are most important to our business?     Wha...
First, a quick overview of the Facebook Timeline…         Updated Tools & New Features                                    ...
New Page = “Mission Control”                                         TimelineCover Photo                       Allows fans...
Additional Features Star Function   Allows us to expand any specific post to full width of page Geo-Targeted Posts   T...
What’s the Impact?1. Brand Visibility3. Content Strategy5. More 1x1 Customer Service                               6
Creating the New Social Experience Brand Identity & Storytelling Navigating the “Social Site” – App Toolbar “Content is...
Profile Pic – 180 x 180 px Cover Photo – 851 x 315x App Buttons – 111 x 74pxBRAND IDENTITY NEEDS
Brand Identity & Storytelling Reflects our brand personality Visually Stimulating Identity with a “bigger picture”   H...
Brand Identity & Storytelling Use Milestones to highlight events Chronologically posted within Timeline    Company foun...
Brand Identity & Storytelling
“Social Site” Navigation – App Toolbar 12 Apps allowed Total 4 are Customizable as Main Navigation    “Photos” is curre...
“Social Site” Navigation – App Toolbar Never dismiss low budget apps   Events & Notes can be used creatively – and effec...
“Social Site” Navigation – App Toolbar Calls-to-action restricted from Cover Photo    But you can get them close Edit y...
“Content is King” – Pin Function Anchor a story to the top of  your timeline for up to 7 days Recommended Use:       Ca...
“Content is King” – Pin Function
“Content is King” – Star Function Highlight posts expanding to full page width    NOTE: Does not freeze post location R...
Leveraging Customer Service Admin Panel   The all-in-one monitoring center   Activity & insights in one dashboard Priv...
Leveraging Customer Service
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Facebook Timeline - Implications & Strategy

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2012 overview of the changes Facebook Timeline presents to marketers, and how to optimize your efforts accordingly.

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Facebook Timeline - Implications & Strategy

  1. 1. AutoZone Social Media Facebook Timeline Changes & Implications for F12
  2. 2. Facebook Timeline for BrandsAll new features are not created equal. Which are most important to our business? What are the implications of these changes? 2
  3. 3. First, a quick overview of the Facebook Timeline… Updated Tools & New Features 3
  4. 4. New Page = “Mission Control” TimelineCover Photo Allows fans to browse(851 x 315px) page chronologicallyProfile Pic(125x125) Tabs & Apps Appear as “favorites” below cover photo. Select 4 to display. Friends of Fans Visible to users who like the pagePin FunctionKeeps onefeature post attop of page upto 7 days Private Messages Fans can message us directly now. This feature can also be disabled. 4
  5. 5. Additional Features Star Function  Allows us to expand any specific post to full width of page Geo-Targeted Posts  Timeline automatically inserts by fan’s city Reach Generator  Premium Advertising Model for Brand Timelines  Promotes any post to 50% News Feed or Sponsored Story areas  Can each fans via mobile as well as desktop Fan Posts  Aggregated into a separate stream when users visit the page 5
  6. 6. What’s the Impact?1. Brand Visibility3. Content Strategy5. More 1x1 Customer Service 6
  7. 7. Creating the New Social Experience Brand Identity & Storytelling Navigating the “Social Site” – App Toolbar “Content is King” – Stars and Pins Leveraging Customer Service 7
  8. 8. Profile Pic – 180 x 180 px Cover Photo – 851 x 315x App Buttons – 111 x 74pxBRAND IDENTITY NEEDS
  9. 9. Brand Identity & Storytelling Reflects our brand personality Visually Stimulating Identity with a “bigger picture” Hubspot - Boston skyline  (i.e., their “Hub”) Verizon - “Share your Life”  User-generated contest  One wins the cover each day
  10. 10. Brand Identity & Storytelling Use Milestones to highlight events Chronologically posted within Timeline  Company founded  New product releases  Fan growth  Key hires  Acquisitions  Events, awards, etc.
  11. 11. Brand Identity & Storytelling
  12. 12. “Social Site” Navigation – App Toolbar 12 Apps allowed Total 4 are Customizable as Main Navigation  “Photos” is currently 1 of 4 by default
  13. 13. “Social Site” Navigation – App Toolbar Never dismiss low budget apps  Events & Notes can be used creatively – and effectively  Ben & Jerry’s – Notes as Recipes
  14. 14. “Social Site” Navigation – App Toolbar Calls-to-action restricted from Cover Photo  But you can get them close Edit your navigation  Custom image & App title as call-to-action
  15. 15. “Content is King” – Pin Function Anchor a story to the top of your timeline for up to 7 days Recommended Use:  Calls-to-action  Coupons  Sweepstakes  Polls / Questions  Contests  New product or campaigns Visual aid is advised 
  16. 16. “Content is King” – Pin Function
  17. 17. “Content is King” – Star Function Highlight posts expanding to full page width  NOTE: Does not freeze post location Recommended for  White-papers  Videos / demos  Audio / podcasts Include calls-to-action
  18. 18. Leveraging Customer Service Admin Panel  The all-in-one monitoring center  Activity & insights in one dashboard Private Messaging  Also visible in the admin panel  Users can now message brands directly  NOTE: You cannot initiate this dialogue
  19. 19. Leveraging Customer Service
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