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7 Strategies to Rock Your Page's Facebook Timeline
 

7 Strategies to Rock Your Page's Facebook Timeline

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Not sure how to make the most of Facebook's new Timeline for Pages? This upcoming webinar will guide you through the most recent round of changes by sharing seven key strategies to help your business ...

Not sure how to make the most of Facebook's new Timeline for Pages? This upcoming webinar will guide you through the most recent round of changes by sharing seven key strategies to help your business rock Facebook's new Timeline format.

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  • Hello everyone!Welcome to Twitter for Business, a Digital Learning Webinar brought to you by Minnesota Women in Marketing and Communications, the professional association of choice for women in marketing and communications.My name is Tracy Moullette. I am currently serving on the MWMC Board of Directors as Marketing Chair. I will be your host today.Our presenter today is Brandi Palechek. Brandi is a Digital Media Strategist with more than 10 years of experience working in an online marketing environment. In 2011, Brandi launched her own digital marketing consulting firm and began a career as an independent Digital Marketing Strategist. She now works within the Publishing industry to help authors and publishing companies develop and enhance their digital marketing programs.Before starting her own business, Brandi most recently worked as the Online Marketing Specialist for Minnesota publisher, Llewellyn Worldwide, Ltd. While in this position she initiated a complete rejuvenation of Llewellyn’s online marketing initiatives. Her achievements in this role include a total renovation of the publisher’s consumer and business websites, a redesign of its online promotion and email marketing programs, and the re-launch of its affiliate marketing program on the Google Affiliate Network. In 2009, Brandi helped to create social media communities for Llewellyn on the social media networks Facebook and Twitter, which have since grown to more than 63,000 fans on Facebook and over 8,000 followers on Twitter. Before leaving Llewellyn, she was a key member of a team of employees tasked with developing a mobile marketing strategy for the publisher, encompassing the creation of a mobile consumer website as well as a collection of mobile apps based on the company’s published works.Brandi is also currently serving on the MWMC Board as Vice President of Special Projects. If you would like to share your thoughts and comments on Twitter, the hashtag for this webinar is #mwmctw.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Before we start, let’s review the agenda for today’s webinar.
  • Thank you, Brandi. We have about 10 minutes for questions. Would anyone like further information regarding the materials covered in today’s webinar?Please enter any questions you have in the “Chat” or “Question” box in the GoToWebinar User Control Panel.
  • If there are no more questions, we’ll conclude today’s event. Thank you for joining us today!The next Minnesota Women in Marketing and Communications Digital Learning Webinar will be held on Tuesday, January 17th at 1:00PM CST. The topic for this upcoming online seminar will be using YouTube to promote your business. Registration for this event is now open on the MWMC website.We also have a local Women Launching Women | Casual Networking “real world” event at the Urban Eatery in Minneapolis on Tuesday January 10th from 6:00-8:00PM.You can view all of the upcoming MWMC events and learn more about our organization at our website, MNWC.org.Please take a few moments to share your feedback by completing the brief survey at the end of this webinar. A video recording of today’s event will available for all webinar registrants next week.Happy Holidays!

7 Strategies to Rock Your Page's Facebook Timeline 7 Strategies to Rock Your Page's Facebook Timeline Presentation Transcript

  • Presented byBrandi PalechekDigital Media Strategistwww.mnwc.orgDigital Learning Webinar:7 Key Strategies to Rock YourPage’s Facebook TimelineMinnesota Women in Marketingand CommunicationsNote: The hashtag for today’s webinar is #mwmcdlw
  • www.mnwc.orgWhat You’ll Learn Today• Brand Your Timeline Cover Photo• Optimize the About Section• Take Advantage of Custom Apps• Tell Your Story with Milestones• Engagement vs. Likes• Build Your Community• Leverage Facebook Insights• Q & A
  • www.mnwc.orgBrand Your Timeline Cover Photo• Specs for cover image: 851 x 315• Specs for profile image: 180 x 180
  • www.mnwc.orgBrand Your Timeline Cover PhotoRestrictions for Timeline Images• Price or purchase info, such as 40% off or “download”• Contact info, such as web address, email, mailing address orother that should be in your About section• Reference to Facebook user interfaces such as “Like” or “share”• No calls to action, “Get It Now” or “Tell Your Friends”• No promotions, coupons or advertisements• Don’t infringe on copyrights or use a lot of text within the image
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Creative Branding
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Expand the Brand
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: List Building
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: List Building
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Make Them Curious
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Focus on Your Customer
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Highlight Unique Features
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Personal Branding
  • www.mnwc.orgBrand Your Timeline Cover PhotoCover Strategy: Highlight Your Content
  • www.mnwc.orgOptimize the About Section• About section varies by category• Limit to 165 characters• If you’re a local biz, your contact info willshow by default (Tip: Remove your phonenumber to fit in your URL)• #1 Goal: Create a call to action!
  • www.mnwc.orgOptimize the About Section
  • www.mnwc.orgTake Advantage of Custom Apps• “Tabs” are now called “Apps”• Specs: 810 pixels wide• Specs for thumbnail: 111 x 74 pixels• Up to 12 Apps will be show on your Timeline(try to limit to 6 apps max)• Customize thumbnails to create calls to action(no customization for Photos, Likes, Video,Notes, Events)• Be strategic in placement of App thumbnails(keep the best above the fold)
  • www.mnwc.orgTake Advantage of Custom AppsCustom Thumbnails for Apps
  • www.mnwc.orgTell Your Story With Milestones• Add milestones for company start dateand other key moments.• Use photos and video to draw attentionand bring your story to life• Include links to your website, blog, etc.within the milestones• Customize the content to your industry• Ask open ended questions to encouragefans to engage your Page
  • www.mnwc.orgTell Your Story With Milestones• Add milestones for company start dateand other key moments• Use photos and video to draw attentionand bring your story to life• Include links to your website, blog, etc.within the milestones• Customize the content to your industry• Ask open ended questions to encouragefans to engage your Page
  • www.mnwc.orgTell Your Story With Milestones
  • www.mnwc.orgHighlight and Pin Posts
  • www.mnwc.orgTimeline Page Image Dimensions• Cover photo: 851 x 315• Profile picture: 180 x 180• Thumbnail image: 111 x 74• Images within Wall posts: 404 x 404• Highlighted / Milestone images: 843 by 403
  • www.mnwc.orgEngagement vs. Likes• Make an impression – engage your audience andget them to interact• Get the attention of fans with eye catchingimages• Create videos to show your expertise and gainthe trust of your audience• Ask good questions, make it fun and interesting• Don’t post and run!• Use the new features available to createconversation and build your community
  • www.mnwc.orgBuild Your Community• Check out “Resent Posts By Others” to see who istalking about you and respond to their comments• Connect with new fans and welcome them toyour Facebook community• Interact with other brands and individuals byusing Facebook as your Page• Invite Facebook friends to become a part of yourFacebook community• Use Facebook Ads to gain the attention of yourfans and grow your audience
  • www.mnwc.orgLeverage Facebook Insights• Dig through Page Insights to see when fans areinteracting• Use Facebook Insights to learn more about youraudience demographic• Identify popular topics by reviewing stats forComments, Likes, and Shares• Review reports to find out which posts have goneviral and see who is talking about your brand• Tons of new good info! Use it to learn and grow!
  • www.mnwc.orgQuestions?Do you have any questionsabout the informationcovered in today’swebinar?If so, please enter theminto the Chat or QuestionBox on your GoToWebinarControl Panel.
  • www.mnwc.orgLet’s Get SocialFacebook: http://www.facebook.com/brandi.palechekGoogle+: http://gplus.to/brandipalYouTube: http://www.youtube.com/brandipalLinkedIn: http://www.linkedin.com/in/brandipalechekTumblr: http://brandipal.tumblr.comTwitter: @brandipal
  • www.mnwc.orgThanks for joining us today!Learning Lunch :: The Importance of Content StrategyKristina Halverson, CEO, Brain Traffichttp://www.braintraffic.com/Thursday, May 22nd @ 11:30AMRegister at http://www.mnwc.org/events/item/111.Visit MNWC.org for more information and updates onour 2012-2013 programming season.