YOU
For professional
success

Not on my butt . . . on my brain!

Think + feel + expect = BRAND
The sum of you, becomes your brain tattoo!

YOU!
What’s brandable? Anything that competes.

Attitude
Hair
Luxury style
Phrase that pays
Physical appearance
“Your fired”
Style of work
Name
Expertise
Leadership style
Defining events
Phrase that pay
“It’s good thing”
branding attributes that stick

why brand you?
-higher compensation -support from others
-more opportunities -enjoy what you want - or time for change

where is your brand today?
how do people introduce you?
what do they throw your way?
where do you want to be?

getting started.
where are you today?
http://www.oddpodz.com/
personal-branding/index.php
have a written plan
who are you?
what do you value?
where to you want to be?

brand essence
purpose
point of difference
personality
promise

what do you really want?
set accountable
goals.
salary amount
# of clients
# of contracts

brandingdiva®
FUN
freedom
fortunefame

what roads do you need to take?
have a strategy.
think first believe
branded by the
pay dues company U keep
high standards
be assertive

voice
posture
attire
handshake
distinction
be on brand
first impression

confident
prepared
follows up
be a low risk
high value
asset
right impression

build your equity
be distinct
be an expert
tell a consistent story
be top of mind

what specific actions?
employ the tactics
visual surrogates
communication
PR
online footprint social media
your integrity

have the right tools 1) memorable biz card.
2) email signature
3) photo
4) current bio
secure your name url, set up google profile
www.karenpost.com

fresh on the market?
• career goals
• consider a photo
• don’t forget contact info
• experience. skills
• include other interests
• references
• packaging
• follow up
consider an alias
for non work
socializing
resume do’s sm don’ts

got to circulate
to percolate
• network out of your comfort zone
• volunteer with strategically
aligned groups
• create and deliver speaking
programs that further position your
expert authority

make social networking part of your personal brand
twitter.grader.com
prioritize efforts
don’t try to do too much
set up strategic profiles
create best keyword/tag list
build data files
participate in rivers
add value, don’t sell

earn publicity
-non commercial bio, photo, byline
• be a expert source
• make news
• leverage what’s in the news with your views
• build a media contact file

making good progress?
happy?
if not, make
change.
this is not a
dress rehearsal.

opportunities are
out there.
it’s up to you to
go get them.
success is not about luck.

download your FREE brain tattoo audit:
go to Oddpodz.com
free biz findz (see personal branding tools)
http://www.oddpodz.com/personal-branding/index.php