Destroying your Brand: DC Comics and Catwoman
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Destroying your Brand: DC Comics and Catwoman

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How DC Comics lost customers, devalued bulletproof assets like Batman and Catwoman, created incalculable bad will, and caused comic shops to go out of business, all in a period of unprecedented ...

How DC Comics lost customers, devalued bulletproof assets like Batman and Catwoman, created incalculable bad will, and caused comic shops to go out of business, all in a period of unprecedented popularity

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Destroying your Brand: DC Comics and Catwoman Destroying your Brand: DC Comics and Catwoman Presentation Transcript

  • Destroying your brand
    DC Comics and Catwoman
  • Catwoman
    First appearance Batman #1
    Created by Bob Kane
    Julie Newmar
    Fan favorite
    Autobiography of Bruce WayneMarried, Child, Helena Wayne the Huntress
    1992 Batman Returns – Michelle Pfeifer
    As a property: Catwoman is bulletproof
  • And yet…
    The cancer that will destroy the character, devalue the Batman franchise and endanger the entity of DC Comics is already active.
    Miller
    O’Neil
    Writer track to management
    Immaturity
    Entrenchment
  • “Denny” O'Neil
    Invented Talia al Ghul as love interest as writer
    Became editor
    Demands Doug Moench break up Batman & Catwoman romance established
    “She didn’t even know why she was doing this”
  • Denny O’neil
    Demands SECOND break up, this time Catwoman “revillainized” to eliminate contact between characters entirely
    Frank Miller’s Dark Knight Returns Catwoman is brutally raped by the Joker
    Frank Miller’s Year One makes her a prostitute
    Reprint collections for Batman Returns downplay and misrepresent the history of Batman and Catwoman romance in the comics and include Denny’s creation Talia al Ghul.
  • Denny O’neil
    Publications such as Tales of the Dark Knight purporting to be impartial history downplay and misrepresent Batman and Catwoman romance and present Denny’s creation Talia al Ghul as Batman’s “True Love.”
    Denny dictates to fans in letters column and at comic conventions that Talia is Batman’s true love.
  • Settle down and do your #*(^@ job
    Bride of the Demon
  • “Elseworld” sex and offspring
    Bride of the Demon written by Mike Barrblatant attempt by publishers appease O’neil in hopes that if his character gets to have sex with Batman, he’ll focus on managing the franchise.
    Elseworld: What if, “Imaginary Story” Not real for purposes of “Continuity”
    Fans (of that era) are smart and perfectly well aware“Fine, you got your lady laid. Now settle down and do your fucking job.”
  • It didn’t work
    O’Neil then spent all his time trying to make Bride of the Demon and its sequel “Continuity” (i.e. not an “Elseworld”)
    And trying to remove The Long Halloween from continuity, presumably because it contained a Batman/Catwmoan romance, and declare it to be the Elseworld.
    The Long Halloween is the inspiration for fabulously successful Christopher Nolan film The Dark Knight
  • Solo Comic
    Catwoman Solo Comic launches in 1993
    O’Neil forbids appearances by Batman or Gotham characters, attempting to pre-emptively destroy possibility of romance and possibly outright sabotage the title.
    Ban lifted at Issue #50 – Return of Doug Moench.
  • End Part IPart II: New Direction
    Ed Brubaker: Trying to be Miller 20 years too late
    Costume: Snoopy’s goggles?
    Rejected by fans
    PR efforts to present failure as success
    Game Changer: THE INTERNET
    Punishing Fans
    Pregnancy storyline
    Making Talia and her child continuity