SEO Hamburger?

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You know you can compare a lot of SEO techniques and efforts to a steamy juicy off the grill hamburger. If you are a vegetarian I truly apologize but these I think are the most important elements of a complete search engine optimization campaign and ironically I have compared those elements to a hamburger.

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SEO Hamburger?

  1. 1. http://www.Brandignity.com | 617-279-0027 | info@brandignity.com SEO Hamburger?You know you can compare a lot of SEO techniques and efforts to a steamy juicy off the grill hamburger. Ifyou are a vegetarian I truly apologize but these I think are the most important elements of a completesearch engine optimization campaign and ironically I have compared those elements to a hamburger.
  2. 2. http://www.Brandignity.com | 617-279-0027 | info@brandignity.comLet’s go over what I mean about the various stages of the SEO hamburger:Bottom BunThe bottom bun of the SEO hamburger represents your on-site optimization efforts. This portion of theproject really acts as the foundation of all your future marketing efforts. Get this step wrong and it is likecutting corners on your foundation when building a home. Each section of your webpages should alwaysbe optimized 100%. That means custom written meta tags along with descriptions, targetedkeywords per page specific to the content, along with optimized image tags are all very important for allthese searches being conducted each and every day.The MeatYou can’t expect to grow a business without having a little bit of meat and substance in the equation. Ifyou were grilling a nice juicy hamburger you wouldn’t just throw it out there to cook you would mostlikely season it with your best spices & flavors. An SEO campaign goes through the same notion. Youhave to be robust with your approach and always keep your brand in check. An SEO campaign that lacksany branding efforts is not much of a marketing campaign is it? You do realize that search engineoptimization is simply the process of marketing your business right? Things like news worthy pressreleases, industry expert articles, heavy social media and consistent email marketing all help with theoverall SEO picture. The days of just hammering away at keywords on your website are long gone. Thereis a whole new game in town and if you don’t want to utilize the tools around you will not last longonline.The SauceYour business along with your marketing approach needs to have some personality in it. You don’t wantto be this boring dry drone like of a company that makes it obvious that there is no room to have funand grow a successful business at the same time. Personality is also what will allow you to stand outfrom your crowd. If you have a great deal of competition around you what is going to set you apart fromyourself and your competitors? Back your logo with a soul and watch your website grow in a whole newlight.The LettuceDon’t forget about the lettuce because everything is an ingredient to the overall picture. The biggerpicture of your website growth requires many different gears to be spinning at the same time. Thismeans that a consistent email marketing approach along with PPC marketing and things like affiliate
  3. 3. http://www.Brandignity.com | 617-279-0027 | info@brandignity.commarketing will be vital to the success of your company’s online approach. Don’t find one technique andbeat it into the ground. The lettuce is the filler that allows you to strengthen your approach in the onlinespace. Don’t ignore the green leafs.The OnionThis is probably one of my favorites. Social media marketing is probably one of the most importantefforts you can apply to yourself as a business. The onion fits this diagram nicely because if you abuseyour audience in the social networks you could quickly have a sour taste in not only your mouth but alsotheir mouths. It is important to take a well-rounded and structured approach to your social media andalways include personality to every approach. People always ask what is the secret sauce to internetmarketing? There is no secret sauce just try having some sort of personality.The Top BunThe top bun is often overlooked. I see it many times; a company will spend a great deal of moneymarketing their business with little to no website conversion elements in place on a website. I’m nottalking about high end design although up to date design is always important but elements like leadforms, and visible phone numbers are extremely important. What good is all that web traffic if you can’tconvert any of those visitors from a lack of conversion aspects? Website structure and layout isimportant to the overall success of your external marketing efforts so don’t forget about it.

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