Plumber SEO: Advice and Tips
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Plumber SEO: Advice and Tips

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It doesn’t matter if you are a single plumber with a truck or an organization that employees 100 plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a ...

It doesn’t matter if you are a single plumber with a truck or an organization that employees 100 plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a building process? Yes, does it happen overnight? No. Even plumbers can execute certain marketing activities to help them succeed in the online space. Sitting around avoiding the internet because you don’t have the energy to get involved is not going to help you grow. The only thing it will do is push potential business over to your competition, is this something you want?

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Plumber SEO: Advice and Tips Plumber SEO: Advice and Tips Document Transcript

  • Plumber SEO: Advice and TipsIt doesn’t matter if you are a single plumber with a truck or an organization that employees 100plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a buildingprocess? Yes, does it happen overnight? No. Even plumbers can execute certain marketing activities tohelp them succeed in the online space. Sitting around avoiding the internet because you don’t have theenergy to get involved is not going to help you grow. The only thing it will do is push potential businessover to your competition, is this something you want?Here are some points you should think about when it comes to the overall web approach for yourplumbing business.Your Website Should be Up to DateA website is not just a website anymore. People do judge a book by its cover and even a plumber needsa nice professional website. That 1 or 2 page site your cousin built for $50 bucks 10 years ago is notgoing to cut it. You are a brand so position yourself as a brand online. Make your website standout fromyour competitors. Your website should make people want to contact you. It should have loads of trustindicators so your audience feels warm and fuzzy when they hire you. List any professional organizationsyou are part of, get other client testimonials on the site and list anything you have that can build trust.Here are some elements you should have in place: A decent logo people will remember Up to date graphic design & development A blog Good images Conversion metrics (lead forms, phone numbers and email address) Social media communities Professional organization badges Client testimonials Good contentLocal SEO is a MustI know it is easy to simply say, “You need local SEO” but the truth is that it really is an important part ofbuilding up your local plumbing appearance. Launching an active Google Places profile, a Bing localprofile, and various other local directories along with press releases using your geographical locationkeywords will help you drive traffic to your plumber website overtime.Focus on these key areas:
  • Google Places – fill it in 100% and get people to leave reviews Google + Page – These are starting to populate in the local search results Bing Local – same thing, fill it in and make it active General local profiles – there are numerous ones that do rank very well Press Releases – Write announcing various achievements and don’t forget to use your local keywords Professional organization links Partner linksYou Have to Get Social – At least a Little BitI know what you are going to say, “I hate social media”. Trust me, we get it, you would rather be out inthe field talking to your clients handling the work than sitting in front of a computer. Please keep inmind that good plumber SEO requires being social on sites like Facebook, Twitter and Google+. Thesearch engines see how you behave as a website and businesses that play in all corners of theplayground will benefit the most. You are also going to have to fire up that blog and start populating itwith some sort of content. Content is one of the most important elements when discussing social mediamarketing and SEO. The overlap between the two philosophies is immense.Here is an idea of a content title for a Boston plumber that we would recommend (that is where we arelocated). 5 Things Boston Residents Should Check with their Current Plumbing before the WinterYou have a couple of points this content could hit. You will have the potential for this blog post to rankfor Boston plumbing & plumber keywords which is one part of the goal. It will be a useful content piecebecause we all know what can happen to pipes in the winter in Boston so the potential for people toshare the content is there. You also now have content you can leverage through your social mediachannels and a newsletter if you are sending one out regularly (which you should be).If you are a plumber looking for some help and scratching your head on where to start try out theseareas. These are probably the three most important areas to focus on when increasing your organicsearch opportunities. If you need more help please feel free to email us at info@brandignity.com or callus at 617-279-0027.