How Website Colors Can Affect Your Audiences Online Purchasing Behaviors

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Have you ever stopped to wonder how colors affect the way people purchase things online? The wrong color can change the way people completely view your promotion or brand online which could make or break your business. Different colors can sometimes cause visitors to do different things. This chart below from KISSmetrics breaks down the details on how society depicts and dissects the way colors used in business.

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How Website Colors Can Affect Your Audiences Online Purchasing Behaviors

  1. 1. How Website Colors Can Affect Your Audiences Online Purchasing Behaviors<br />Have you ever stopped to wonder how colors affect the way people purchase things online? The wrong color can change the way people completely view your promotion or brand online which could make or break your business. Different colors can sometimes cause visitors to do different things. This chart below from KISSmetrics breaks down the details on how society depicts and dissects the way colors used in business.<br />A dissection of website colors:<br />Yellow: Optimistic and youthful<br />Red: Energetic & increases heart rate<br />Blue: Creates a sense of trust<br />Green: Associated with wealth<br />Orange: Aggressive & call to action<br />Pink: Romantic & feminine<br />Black: Powerful & sleek<br />Purple: Used to sooth & calm<br />

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