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Crucial Mobile App Pre-launch Steps
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Crucial Mobile App Pre-launch Steps

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Launching a mobile application is not like launching a website in the mid 90′s because we are much more educated about the internet now than back then. It is a shame if you are not leveraging the …

Launching a mobile application is not like launching a website in the mid 90′s because we are much more educated about the internet now than back then. It is a shame if you are not leveraging the digital space to market your mobile app prior to launch because there are many channels a mobile app developer can take to gain some much needed early visibility.

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  • A great resource to accomplish all this is Prefundia (http://prefundia.com/), which helps you build a following prior to release.
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  • 1. Crucial Mobile App Pre-launch StepsLaunching a mobile application is not like launching a website in the mid 90′s because we aremuch more educated about the internet now than back then. It is a shame if you are notleveraging the digital space to market your mobile app prior to launch because there are manychannels a mobile app developer can take to gain some much needed early visibility.Mobile app marketing is a lot like marketing any business online. You need to approach yourapp like a business which means you need to put measures in place before the applicationactually launches. Get some traffic to some sort of landing page, develop a voice and start builda brand before it hits the streets.Here are 3 crucial steps to take before launching your app:Start building some sort of brandYour app should be brand-able right from the beginning. This is something that can be startedduring early stages of development. Launching a coming soon or some landing page for yourbrand and creating some pre-launch PR is a nice way to get things rolling and getting eyeballs toland on your landing page. We understand building a brand can take quite a bit of time but thatdoes not mean you can’t start the process right out of the gates. Start listing your application in
  • 2. mobile app directories and app review sites and anywhere else you can list your mobileapplication.Launch a websiteLaunching a website is crucial. You might say to yourself ”I don’t want people to come to thesite, I want app store downloads!” Guess what? Launching a website is part of the process togetting more downloads. You need to have a central hub to build your brand and let peoplelearn more about your mobile application.Sure your app will have a page in the iPhone app store and also in the Android Market but youneed more than that. You need something you have control over and something you canupdate with a blog, newsletter sign ups and a variety of other features to get users to feel likethey are part of a community.Here is an mobile app marketing article written by Inc. Magazine writer, Christina DesMarais:“There are more than a million apps you can download to your mobile device. That’s good newsfor consumers, but not so great for developers. There’s so much competition in this noisy spacethat becoming the next Angry Birds or Pinterest is no simple feat.”Get people to use it before launchGet people to really use your app before you bring it to market. You might think your mobileapp is the cat’s bag because you built it but that doesn’t mean the masses will feel the sameway. Get a group of individuals to use your mobile app and get some good market researchunder your belt so you know what others think of your mobile app. This is important especiallyif you are charging for your app.