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Would you Be Ready If Google Removed Links As a Ranking Factor?
Would you Be Ready If Google Removed Links As a Ranking Factor?
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Would you Be Ready If Google Removed Links As a Ranking Factor?

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What the heck would you do tomorrow if links where irrelevant in the eyes of the search engine? Cry? Weep? Or shift the gears in your web strategy just a bit? If you have been approaching your SEM …

What the heck would you do tomorrow if links where irrelevant in the eyes of the search engine? Cry? Weep? Or shift the gears in your web strategy just a bit? If you have been approaching your SEM efforts correctly links are not the only tool in your arsenal.

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  • 1. What the heck would you do tomorrow if links where irrelevant in the eyes of the search engine? Cry?Weep? Or shift the gears in your web strategy just a bit? If you have been approaching your SEM effortscorrectly links are not the only tool in your arsenal. Search engine marketing is like going to a party andhaving a bag of different shoes to wear, your inbound marketing needs to be diverse. Putting all youreggs in one basket is only setting yourself up for disaster because everything has a shelf life, even links.If you are sitting there shaking your head side to side think about when Google removed purchasinglinks from the algorithm years ago, or when the Panda update came around last year and almost putcompanies out of business overnight that spent way too much time writing articles day in and day out. Irecently read a great article by Stephen Logan over at Koozaigoes into this idea about links eventuallydisappearing. Think about all those investors prior to 2008 that thought real estate was never going toslip up, they even laughed on television at those who thought such a crazy thing. Could links be theSEO’s world real estate collapse?“The reason why links were used as a ranking factor in the first instance was simply to indicate whichsites had the most authority. After all, if you see a product that you like, read a blog post that youenjoyed or want to share a business that you’ve used with friends or followers, traditionally this wouldhave been done through a link on a site. As such, those links would effectively count as a vote for thetarget domain. 60 Dudley Street Unit 218Chelsea, MA 02150(P) 617.279.0027(F) 617.849.5994 Skype: Brandignity For Press: press@brandignity.com Client Relations: ivy@brandignity.com General Information: info@brandignity.com
  • 2. This logic was soon tested though when the Internet became infested with low quality directories, linkexchanges and endless spammy techniques. Whilst quality sites would always naturally attract links,often from other strong domains, others could do the same just by making a few choice investments.Whilst paid links are against Google’s rules, they have struggled to effectively police this behavior, asshown in recent high-profile cases.”Ranking signals that are becoming more important everyday: Influence Social reach AuthorityHere are some ways to be less dependent on links:Content is the driving force behind everything these days. Good content marketing can go a long waywhen it comes to search engine traffic and visibility. I’m not talking about writing an article and spinningit 35 times I mean writing good solid content that has passion in the context and message.The companies that thrive online today are the companies that show a little personality (or a lot). Agreat way to show personality online is by having your voice heard through social media channels likeTwitter, Facebook and even Pinterest. Show the community there is a soul behind the business andpeople will look at you.Sure PPC advertising is not a direct signal in the search engines but it is another important prong indelivering targeted web traffic to your site. PPC can be expensive and it is not for everyone but if youapproach it strategically you can convert some quality leads.There is a very good possibility in the not so distant future links will become less important in the grandscheme of things? Will you be ready? 60 Dudley Street Unit 218Chelsea, MA 02150(P) 617.279.0027(F) 617.849.5994 Skype: Brandignity For Press: press@brandignity.com Client Relations: ivy@brandignity.com General Information: info@brandignity.com

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