They want to dowhat???Tips to save your budget and your sanity.Mike Leonmleon@brandheroes.ca1.416.543.5292
Ever feel like yourcolleagues seevideo like this…
But then you see whatthey come up with ontheir own...
Colleague TipKit…aka yoursurvival pack
But first a littleabout you and a bitabout me…
Who am I?• President and Chief Brand Hero of Brand Heroes   • Integrated Marketing Consultancy       • Brand Strategy and ...
Some shameless self promotion
Survival Kit Details• Pre-Production Check-list  • Location Scouting  • Release Forms and dress code (well kinda)  • Equip...
Production Check-list – Location Scout• Lot’s and lot’s of electrical outlets  • You’ll be amazed how many you’ll use.• Id...
Release forms and Dress Code• Multi-platform release forms are key. Also get on-  camera consent• Prior to the taping, you...
Interviews, Shots, Equiment Oh My!• Write out your interviews in advance, but put a reminder  to your folks to ask their s...
A Camera for every occasion!• Vlog Recordings  • Which one to pick?  •   http://pocket-camcorder.toptenreviews.com/• “Stre...
Production – Framing a ShotCouldn’t have said it better myself! http://vimeo.com/videoschool
Production tips that aren’t on Vimeo• The soft side of production  •   Give the “flight attendant speech”  •   Let them kn...
Your best friend – the shot listTape# (or   TC In:   TC Out:   Audio In:   Audio   Descripti   AlternateCard)             ...
Post Production• Music  • Cheap ($30 – 50) – SmartSound - http://www.smartsound.com/  • Cheap ($30 ) – IstockAudio    http...
Post Production• Low Cost Graphics (or even free!)  •   Stock.xchng- http://www.sxc.hu/  •   FreeDigitalPhotos– http://www...
Post Production• Editing and Compression Software that won’t break the  bank  •   Power Director  •   Windows Movie Maker ...
Donuts and Intros• Good way to ensure quality and consistency• Could create easily with a basic editing program• I.e - htt...
Collaborating, Capturing, Sharing:• Mediafire (my favorite) - www.mediafire.com  Dropbox - www.dropbox.com  Yousendit - ww...
Key Take-Aways• Rome wasn’t built in a day, but a bookshelf can be!  • Work with them to set realistic, but ambitious goal...
Thank You!@Brandheroes     Mike Leon   (416) 543-5292mleon@brandheroes.ca www.brandheroes.ca
They want to do what? Hands on production tips to save your budget and your sanity.
They want to do what? Hands on production tips to save your budget and your sanity.
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They want to do what? Hands on production tips to save your budget and your sanity.

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Does this sound like you?

You’ve got video budget, but not nearly enough to satisfy your video hungry colleagues. Colleagues who are chomping at the bit to create video but then you see what they’ve come up with on their own and it resembles a b-rated horror movie on its best day. Sound familiar?

In this presentation we’ll show you some best practices around creating your own vlog and social media campaigns that look good, stays on brand and empowers colleagues. We’ll provide “do it yourself” shooting, interview and post production tips, plus we’ll also share some great approaches on how to get the most out of your video.

We’ve all been there and we want to help.

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They want to do what? Hands on production tips to save your budget and your sanity.

  1. 1. They want to dowhat???Tips to save your budget and your sanity.Mike Leonmleon@brandheroes.ca1.416.543.5292
  2. 2. Ever feel like yourcolleagues seevideo like this…
  3. 3. But then you see whatthey come up with ontheir own...
  4. 4. Colleague TipKit…aka yoursurvival pack
  5. 5. But first a littleabout you and a bitabout me…
  6. 6. Who am I?• President and Chief Brand Hero of Brand Heroes • Integrated Marketing Consultancy • Brand Strategy and Design • Marketing Communications • Branded Content • MBA and BBA Branding Instructor @ WLU
  7. 7. Some shameless self promotion
  8. 8. Survival Kit Details• Pre-Production Check-list • Location Scouting • Release Forms and dress code (well kinda) • Equipment list, Interview Sheet and Shot list • Production • Shot Framing 101 • Interview Techniques • Post Production • Music – the bane of my existence • Cheap or Free Stock Imagery (that’s right – free!) • Donuts – not the kind you eat, but they’re still healthy!
  9. 9. Production Check-list – Location Scout• Lot’s and lot’s of electrical outlets • You’ll be amazed how many you’ll use.• Ideally some good natural light, but not too much • Avoid a room with 360 degree windows • But some are good, could help reduce the amount you need to bring• Optimal sound conditions • No echo or cavernous environments • No hum or murmur• As a nice to have – close to a convenience store...
  10. 10. Release forms and Dress Code• Multi-platform release forms are key. Also get on- camera consent• Prior to the taping, you want to provide your star with some helpful tips • Avoid clothing with stripes, tight patterns, checkers etc • Avoid red and if you’re shooting on a green or blue screen, don’t wear green or blue • If you plan on shooting for multiple videos, bring multiple changes of clothes
  11. 11. Interviews, Shots, Equiment Oh My!• Write out your interviews in advance, but put a reminder to your folks to ask their subjects for complete answers • Important as your voice will likely be edited out • Overwrite. Best to have more questions than less, but be sure to prioritize your favourite 3 for time-sake. Don’t just read off your sheet. Listen to their answers and allow for in the moment questions based on the gold they provide • Shot List: A, B and C Content!• Equipment • Bring external mic, tripod and at least one light • Also keep in mind one camera isn’t optimal for all occasions
  12. 12. A Camera for every occasion!• Vlog Recordings • Which one to pick? • http://pocket-camcorder.toptenreviews.com/• “Streeter Style” • http://bit.ly/m31j44• Higher end Narrative • http://bit.ly/jtun2f
  13. 13. Production – Framing a ShotCouldn’t have said it better myself! http://vimeo.com/videoschool
  14. 14. Production tips that aren’t on Vimeo• The soft side of production • Give the “flight attendant speech” • Let them know which direction you want them to look • Let them know how the interview process will go • Don’t be afraid to direct them...and praise them • Same goes for B-Roll • Keep time and give them progress reports. Let them know when it’s the last question At the end, ask them if there’s anything they want to say that they weren’t asked – this is huge!
  15. 15. Your best friend – the shot listTape# (or TC In: TC Out: Audio In: Audio Descripti AlternateCard) Out: on useThis will save your life in post!
  16. 16. Post Production• Music • Cheap ($30 – 50) – SmartSound - http://www.smartsound.com/ • Cheap ($30 ) – IstockAudio http://www.istockphoto.com/audio.php • Expensive – APM Music ($300) - http://www.apmmusic.com/ • Expensive(er) – Jingle Punks ($500) - http://www.jinglepunks.com/ • Expenive(est) – ($500) Music for Productions - http://www.musicforproductions.com/
  17. 17. Post Production• Low Cost Graphics (or even free!) • Stock.xchng- http://www.sxc.hu/ • FreeDigitalPhotos– http://www.freedigitalphotos.net/ • FreeStockImages - http://www.freestockimages.net/ • Freestockimages.org - http://www.freestockimages.org/ • Dreamstime - http://www.dreamstime.com/ • Important Caveat – You get what you pay for! For better images try • www.veer.com • www.istockphoto.com • www.gettyimages.ca
  18. 18. Post Production• Editing and Compression Software that won’t break the bank • Power Director • Windows Movie Maker • YouTube Editor • Adobe Premiere
  19. 19. Donuts and Intros• Good way to ensure quality and consistency• Could create easily with a basic editing program• I.e - http://www.youtube.com/watch?v=f4gBxY9pNIM
  20. 20. Collaborating, Capturing, Sharing:• Mediafire (my favorite) - www.mediafire.com Dropbox - www.dropbox.com Yousendit - www.yousendit.com Vimeo – www.vimeo.com• Live Desktop Capture (this runs in the background and records what ever is on your desktop at a time). Perfect if he wants to capture a demo of a site or an app for a client.Camtasia - http://www.techsmith.com/camtasia/
  21. 21. Key Take-Aways• Rome wasn’t built in a day, but a bookshelf can be! • Work with them to set realistic, but ambitious goals• 5 times measure, one time cut • The shot-lists will be your MVP• Be wary of the Starbucks factor • Not every person loves every flavour – be careful about selected which projects can be done by non-video folks vs. through a trained in-house or external production unit
  22. 22. Thank You!@Brandheroes Mike Leon (416) 543-5292mleon@brandheroes.ca www.brandheroes.ca
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