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Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
Storytelling at Roskilde University
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Storytelling at Roskilde University

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In May 2013 our group of the European Centre for the Experience and Transformation Economy had a 2 day masterclass with The Mol program at Roskilde University Centre. The second day I gave a lecture …

In May 2013 our group of the European Centre for the Experience and Transformation Economy had a 2 day masterclass with The Mol program at Roskilde University Centre. The second day I gave a lecture about storytelling.

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Transcript

  • 1. ASTORYABOUTSTORYTELLINGCASE:#BRANDEXPEDITIONmasterclassatRoskildeUniversityCentreEuropeanCentrefortheExperienceandTransformationEconomy07/05/2013
  • 2. Martijn AretsForget The Box / Brand Expedition, speaker, author, on aCrowd Expedition, intellectual curiosity, ‘Dutch Entrepreneurof 2011’, 40 under 40Utrecht Area, Netherlands | Management ConsultingCurrentForget The Box BV, Crowd Expedition, Brand Expedition BookBV, Brand Expedition Book Cooperation UA, Brand ExpeditionFoundationPreviousTalent&Pro International Holding, In’tent ExperienceCommunications, Obsession Event Group, Skyline sound & lightEducation European Centre for the Experience Economy, EuropeanInstitute of Brand Management (EURIB), Hogeschool InHolland,Several CoursesEmailmartijn@brand-expedition.comPhone+31(0)650244596AddressUtrechtTwitter@martijnarets@crowdexpeditionWebsites www.brand-expedition.comwww.crowd-expedition.comwww.expedition-learning.com/forgetthebox (Dutch)
  • 3. NIET!a storyabout
  • 4. “how you can reachamazing thingswhen you focus onsharing a story andfocus on addingvalue”
  • 5. CONSLUSIONAND 15LESSONS
  • 6. #1focus on your DNA, what makes you special?*
  • 7. #2preserve the core, stimulate progress**by Collins & Porris, ‘Built to Last’
  • 8. #3it is so much easier to tell your own story. beauthentic. be yourself.
  • 9. #4create moments that are worth spreading.(and make them easy to share)
  • 10. #5create ambassadors by sharing your story.*
  • 11. #6keep it personal. people are not dealing withcompanies. people are dealing with otherpeople.
  • 12. #7dare to ask. dare to involve.
  • 13. #8attrack your ambassadors in a creative wayto your organization.*
  • 14. - Priority when you want toreservate a table.- 20% discount on their winesand beers.- Always the first with aninvitation for special events.- Tickets for the opening party.- Your own chair with your name- for the investor lots ofvalue, for theentrepreneur minimalcosts- extra income- leads to amazingstories (Guinness)
  • 15. #9focus on adding value (what’s in it for them?)
  • 16. #10think big, start small.
  • 17. #11expedition learning.*
  • 18. #12explore your borders. make mistakes. learnfrom them.*
  • 19. #13think global, act local*
  • 20. #14don’t be seduced by the hype(what is new?)
  • 21. #15innovation does NOT comes from yourcustomers.*
  • 22. #16going on expedition is not like going onholidays
  • 23. #17nobody wants to join a project that isn’tsuccesfull...*
  • 24. #18forget the box. there is no box. everything ispossible.
  • 25. #19don’t forget to think by yourself. you’re theexpert. you are in control. no excuses.
  • 26. WHAT DO YOU REALLY HAVE TO LOSE??DO IT!
  • 27. Emailmartijn@brand-expedition.comPhone+31(0)650244596AddressUtrechtTwitter@martijnarets@crowdexpeditionWebsites www.brand-expedition.comwww.crowd-expedition.comwww.expedition-learning.com/forgetthebox (Dutch)have a great journey!

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