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Chapter tomtom04
 

Chapter tomtom04

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow ...

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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    Chapter tomtom04 Chapter tomtom04 Presentation Transcript

    • READ OUT LOUD THE STORY BEHIND- TOMTOM -TRAVELING ACROSS THE WORLD WITH THE HELP OF A BOX
    • BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
    • The fact that TomTom was notplanning on quietly waiting until themarket for navigation devices becamesaturated became clear when itsnatched the huge American mapcompany Tele Atlas right out from
    • under their competitor Garmin’snose. This takeover strengthenedTomTom’s position on the marketand ensured that the cost ofproducing maps went downdrastically. “All the developmentssurrounding navigation
    • and location, such as in theautomotive industry, vehicle fleetmanagement, smart phones and theInternet, offer us a lot ofopportunities. Whereas navigationused to be for taking you from point
    • A to point B, you now see developmentssuch as ‘live’ information on traffic jamsand alternative routes. We have alsonoticed that the consumer is becomingmore critical and constantly expects yetanother
    • innovation from us. By using the dailyonline feedback that we get frommore than 45 million users, we areable to respond to the drivingexperience of the consumer and ofbusiness-related users.”
    • - END OF RECORDING-