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Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
Chapter thebodyshop01
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Chapter thebodyshop01

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow …

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

Published in: Sports, Business
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Transcript

  • 1. READ OUT LOUD THE STORY BEHINDTHE BODY SHOP TRULY GREEN
  • 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  • 3. Many companies claim to be acting inan ethically responsible manner. Alltoo often, this proves to be amarketing tool aimed atpiggy-backing on the green hype oftoday. In the case of the body shop,sustainability
  • 4. has been in the company’s dna sinceits founding at a time when otherbrands had yet to discover theconcept. But how do you keep it upduring a period of tremendousgrowth? One day when London is
  • 5. covered by a blanket of snow and isabsolutely chaotic, I meet up withJenny Whitehorn, Brand and ValuesDirector for Europe, the Middle Eastand Africa, in a The Body Shop storeon Oxford Street. She tells me the
  • 6. story behind this extraordinary brand.The main player in the history of TheBody Shop is Anita Roddick. When herhusband decided to travel acrossAmerica in 1976, she was looking for away to support herself and her two
  • 7. daughters. Banking on herentrepreneurial experience from havingrun a hotel together with her husband,Anita started The Body Shop, where shesold ethically-responsible cosmeticswhich she produced herself.
  • 8. - END OF RECORDING-

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