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Chapter philips04
 

Chapter philips04

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow ...

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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    Chapter philips04 Chapter philips04 Presentation Transcript

    • READ OUT LOUD THE STORY BEHIND- PHILIPS - BEYOND THE LIGHT BULB
    • BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
    • “This greatly stimulated innovation.Inventions such as the Philishave,the Compact Cassette and the CompactDisk made Philips an important playeron the world market.” The companygrew explosively.
    • Its pinnacle year was 1974, whenPhilips employed approximately412,000 employees. The rise ofJapanese competitors in the ’70s led,among others, to the demise of thehigh-quality Video 2000 system
    • at the hands of the VHS video systemmanufactured by JVC. For the firsttime, Philips saw itself forced to focus.It also needed to become a whole lotmore efficient, which proved to be aproblem for the company.
    • “By the end of the ’80s, Philips’horizontal and vertical integration andthe far-reaching autonomy of the manyforeign Philips companies hadturned Philips into an uncontrollableand unmanageable company that
    • wanted to serve too many markets.This threatened the company’scontinuity. Something had to change.”
    • - END OF RECORDING-