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Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
Chapter olympicgames08
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Chapter olympicgames08

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow …

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

Published in: Sports, News & Politics
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Transcript

  • 1. READ OUT LOUD THE STORY BEHIND OLYMPIC GAMESTWITTERING FROM THE OLYMPICS
  • 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  • 3. The aim for the London 2012 Games isto attract a total of 10 billion onlinevisitors. The partners and sponsors areenthusiastically grabbing the relatedopportunities with both hands. Which isunderstandable; a sponsor such as
  • 4. Adidas, which is supporting the eventwith 10 million euros, of course wantsto get the maximum out of itsinvestment and wants to have directcontact with its target group. During theGames, people who are in the stadium
  • 5. can upload their photos and videos ontothe Olympic Games-platforms and thusshare their stories with the rest of theworld. This way, the organization hopesto inspire those who are interested insports, but who have no social
  • 6. motivation to engage in any, to do soanyway. “To the IOC, it is important toremain innovative. Not only by usingdigital or social media, but also bytaking a good look at the sports that arepart of the Games. The Games must
  • 7. remain relevant to younger people, inorder to be successful in two areas; onthe one hand the number of peoplewho watch the Games and on the otherhand the number of people who actuallyengage in sports.”
  • 8. - END OF RECORDING-

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