Chapter olympicgames03

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

Published in: Sports, News & Politics
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Chapter olympicgames03

  1. 1. READ OUT LOUD THE STORY BEHIND OLYMPIC GAMESTWITTERING FROM THE OLYMPICS
  2. 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  3. 3. The Olympic flag, with its five coloredrings, was not yet the event’s logo. Therings were sported for the first timeduring the Olympic summer games inAntwerp in 1920. The image unites allcountries, since every country in the
  4. 4. world has at least one of these colors inits flag. “The 1896 Games were a greatsuccess and became the largest sportsevent in the world. In London, in 2012,there will be approximately 10,500athletes at the Summer Games,
  5. 5. representing the largest number ofcountries ever. We are also involving anincreasingly wide group of athletes inthe games. However, we have limitedthe number of sports, disciplines andathletes – in order to guarantee the
  6. 6. authenticity of the Games and tosimplify the organization of the Gamessomewhat, so that as many cities aspossible can qualify for organizingthem.” The fact that the organization ofthe Games is not something to be
  7. 7. that the organization of the Games isnot something to be underestimated, isevidenced by the number of volunteersnecessary to support the Games. InLondon, in 2012, there will be 70,000 ofthem!
  8. 8. - END OF RECORDING-

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