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Chapter koenigsegg08

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow ...

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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    Chapter koenigsegg08 Chapter koenigsegg08 Presentation Transcript

    • READ OUT LOUD THE STORY BEHIND- KOENIGSEGG -FROM BOYHOOD DREAM TO SUPERCAR
    • BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
    • “In those days, General Motors wastrying to sell everything it could. Butit had not yet done anything toseparate Saab from the organization.Furthermore, the Swedishgovernment was in no rush to
    • arrange the financing with theEuropean Investment Bank. We wereleft doing the work for both parties.Meanwhile, production at Saab hadcome to a standstill and every weekthat went by, this decreased the
    • chances that the company would everbecome healthy again.” Koenigseggdecided to retract their bid when itbecame clear that the process wasgoing to take another couple ofmonths.
    • Victor Muller of the Dutch companySpyker became the new ownerof Saab in March 2010. SaysChristian: “If I could do it over again,I would bang my fist on the tablesooner, to wake everyone up. Things
    • might have gone differently if I had.After the failed take-over Inonetheless ordered a Saab, because Istill believed in the future of thecompany.
    • - END OF RECORDING-