Chapter koenigsegg04
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Chapter koenigsegg04

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow ...

Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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Chapter koenigsegg04 Presentation Transcript

  • 1. READ OUT LOUD THE STORY BEHIND- KOENIGSEGG -FROM BOYHOOD DREAM TO SUPERCAR
  • 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  • 3. But it also shows that Koenigsegg ishard to stop: a few weeks after thefire, we resumed production in twoformer jet-fighter hangars, albeit it ata slower pace.” The hangars, whichwere on the grounds of an old army
  • 4. base, turned out to be the perfectlocation.Inside, the hangars look more like anoperating theater than a productionarea. Work is carried out
  • 5. simultaneously on a maximum ofseven cars. Every car goes through theseven production stations, where theyremain for two weeks. Next to thehangar lies an old runway for thoseclients who fly in on their
  • 6. private jet. The plane can even bedriven into the hangar, so that no oneneeds to know who has come to visit.This runway is of course also theperfect test track to take the sports carto its top speed of more than 400
  • 7. kilometers an hour. Unfortunately,there will be no such test drive for metoday. Perhaps Christian, at theinsistence of his insurance company,has changed the rules regarding testdrives – after a car ended up in thetire piles during a 2006 Top Gear-program.
  • 8. - END OF RECORDING-