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A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.

A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.

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  • 1. A STORY ABOUT CROWDFUNDING (STORYTELLING AND CROWDSOURCING) CASE: #BRANDEXPEDITION
  • 2. m n.co itio ped il Ema e on s Ph es r Add -ex and @br 4596 tijn 4 mar )6502 (0 +31 ht c Utre ) ts utch tion nare x (D artij expedi ebo com @m wd ion. etth cro edit ion.com m/forg tter @ Twi exp dit e ndg.co .bra d-exp learnin w ww row onites www.c pediti x ebs W w.e ww have a great jour ne y!
  • 3. Samuel Beckett (1906 - 1989)
  • 4. KRONAN KRONAN KRONAN KOENIGSEGG BANG & OLUFSEN LEGO KOENIGSEGG KOENIGSEGG BANG & OLUFSEN LEGO BANG & OLUFSEN LEGO MANCHESTER UNITED TOMTOM MANCHESTER UNITED MANCHESTER UNITED INNOCENT THE BODY SHOP PHILIPS SKYPE NETLOG TOMTOM DUVEL TOMTOM PHILIPS THE BODY SHOP INNOCENT SKYPE NETLOG INNOCENT DUVEL THE BODY SHOP PHILIPS SKYPE NETLOG ADIDAS DUVEL ADIDAS KOZIOL KOZIOL MINI MINI ADIDAS FREITAG FREITAG VICTORINOX OLYMPISCHE SPELEN SWAROVSKI VICTORINOX SWAROVSKI OLYMPISCHE SPELEN KOZIOL ALESSI MINI ALESSI 5 months, 20 brands, 12.500 kilometre FREITAG VICTORINOX OLYMPISCHE SPELEN ALESSI SWAROVSKI
  • 5. W ha t do I nee d?: 1. ba nk 2. pu blish er 3. bo okst ores
  • 6. IF YOU THINK YOU’RE TOO SMALL TO HAVE AN IMPACT TRY GOING TO BED WITH A MOSQUITO IN THE ROOM.....
  • 7. sed ba tion ona -d ales pres loan sed y ba quit -e CROW DFU NDIN G
  • 8. sed ba tion ona -d euro l20.000 a es r es hares -p 0% s n-2 loa ntd s oeh 2bas -y m quit -e CROW DFU NDIN G
  • 9. 20 euro per share 1 share = free e-book 2 shares = free book 25 shares = one hour of my consult 125 shares = presentation U ARE PART OF AN ADVENTURE! + YO short term reward
  • 10. share h re 20 euro per shaolder in coöpe a ration (with risk) ou t any are = free e-book 1 sh 7 0 fr 2 shares .=00 ee book books ur o =b eo e 25 sharesr=akne hosold f my consult ven a fter on 125 shares = presentatitaxes U lARE PART OF AN ADVENTURE! + YO on g term reward rd short term rewa
  • 11. roup: rget g ta twor k e line n - 1st twor k e line n k - 2nd e boo in th rands -b of my e dienc - au s ation t resen p
  • 12. 171 tors ves in
  • 13. 171 rde stee inve rs and th en...... NEE!
  • 14. TAX ICE’ ERV ‘S 171 rde stee inve rs BANKS en toe n...... NEE! NOTARY AC CO U NT AN T S
  • 15. t the bou t all a as i w ey?? mon O! LN EL H
  • 16. how m any hours bout diitI all a spewas d nd to r un ?? the ney mo camp aign? the O! LN EL H +/- 400 ) 0euro ( x 15
  • 17. how m any hours bout diitI all a d spewas many nd to how r un I eyd ? rs the n di ? hou mo camp pend to aign? s l ttle al se ? mises pro the O! LN EL H +/- 400 ) 0euro ( x 15 +/- 200 euro) (x 150
  • 18. how m any hours bout diitI all a d spewas many nd to how r un I eyd ? rs the n di ? hou mo hoo camp pend t w much aign? s m all ttle oney did I se s ises? mpend for all pro the legal stuff ? the O! LN EL H +/- 400 ) 0euro ( x 15 +/- 200 euro) (x 150 +/- 10.000 euro
  • 19. how m any t the hours bou +/- 400 diitI all a d ) spewas many 0euro nd to ( x 15 how r un I eyd ? rs +/- 200 the n di ? hou mo hoo euro) camp pend t w much aign? s (x 150 tl +/- 5.000 monl ra d e I ttle(aoey isid 20.000euro...) se s ises? euro mpend for all ro p the legal stuff ? all together : 100.000 eur o O! LN EL H
  • 20. MY LES LEA SO NS RN ED
  • 21. #1 CHOICE OF CROWDFUNDING PLATFORM (why will people donate?)
  • 22. #2 PROGNOSIS, VALUATION, RETURN (be realistic)
  • 23. #3 CALCULATION (don’t forget that you also have to pay your rent)
  • 24. #4 REWARDS (worth a lot for the investors, but cheap for you)
  • 25. #5 MEDIA (don’t start the party when there is no audienc yet)
  • 26. #6 MEDIA (don’t over estimate the effect of media attention in relation to donations)
  • 27. #7 TIMING (nobody wants to join a project that is not succesfull yet)
  • 28. #7 keep it personal. people are not dealing with companies. people are dealing with other people.
  • 29. #8 FRIENDSHIPS (rich friends are not great investors)
  • 30. #9 FRIENDSHIPS (crowdfunding can effect your frienships)
  • 31. #10 PLANNING (keep the party going)
  • 32. #11 PLANNING (create moments that are worth spreading. and make them easy to share > investor event, presentation ABN, etc.)
  • 33. #12 FINISH (make a list)
  • 34. #13 REWARDS (an important moment of contact with your investors)
  • 35. #14 FOLLOW-UP (who are your investors? what do they do for a living.)
  • 36. #15 FOLLOW-UP (communication on long term with equity based crowdfunding)
  • 37. MY TH OU AB GH OU TS T CR OW DF UN DIN G
  • 38. #1 Crowdfunding is a part of a bigger plan.
  • 39. #2 Crowdfunding is a personal thing. Thinking of that you can better screw a bank: you won’t see them in a bar...
  • 40. #3 Crowdfunding is not only about money. It brought me....
  • 41. dors - 171 extra ambassa - publications - extra presentations of the - Dutch Entrepreneur Crowdfunding is not Year - 40 und r 40 broughteme.... - TEDx Kalamata #3 only about money. It
  • 42. #4 It is an amazing instrument and adventure!!!
  • 43. m n.co itio ped il Ema e on s Ph es r Add -ex and @br 4596 tijn 4 mar )6502 (0 +31 ht c Utre ) ts utch tion nare x (D artij expedi ebo com @m wd ion. etth cro edit ion.com m/forg tter @ Twi exp dit e ndg.co .bra d-exp learnin w ww row onites www.c pediti x ebs W w.e ww have a great jour ne y!

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