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this presentation is how converting to wordpress cms can help a small business grow and scale their business online.

this presentation is how converting to wordpress cms can help a small business grow and scale their business online.

Published in: Technology

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  • 1. Switch to WordpressEasily Manage & Scale Your business
  • 2. IntroductionMost website owners lack control over their content,expertise, and website budget. The fact is, you can manage,update and grow your site without knowing HTML, CSS orPHP. This eliminates the need to pay a webmaster everytime you want to make edits, add features or publish newcontent.Here’s a case study on how a daycare center grew theirwebsite using a content management system solution calledWordpress
  • 3. Problem OverviewNew Horizons Childcare center launched a static website topromote their childcare center services here in WashingtonD.C. Because of budgetary constraints they couldnt affordto pay a third party website management company toupdate their site.Their current hosting platform, made it difficult to update,edit and add pictures. Also due to increased competition,the ability to influence purchasing behavior was vital inconverting visitors into customers.
  • 4. The growing needs of NH childcare• Communicate news and events• Display videos for story telling• Register for events and workshops• Launch donation campaigns with fundraising targets and transparency.• Add photo gallery• Manage newsletters, add and manage new subscribers and email them from one interface.• Tuition payment button• Conduct a video tour• Publish a blog
  • 5. The ProblemThe task: hire a web design company to upgrade the site.Periodically add more pages and features every time theirneeds grew. Since no one had skills or experience withHTML, Adobe Dreamweaver, Photoshop or CSS, doing itthemselves was out of the question .
  • 6. The SolutionConvert The New Horizon’s website to a CMS Solution (content management system).
  • 7. Features & Benefits of WordPressFeatures BenefitsLow cost It’s free!Good support Easy-to-use AdminRoom for Growth Thousands of themes & pluginsCustomizability Easy as writing an emailDo it yourself maintenance Built in tools and pluginsMedia Tools Multiple subscription optionsScalability Caching helps!
  • 8. Sample list of Plugins
  • 9. Test Drive it for yourselfLogin and see how easy managing your Wordpress website could be, fromadding new plugins, updating text, adding a video or creating forms. Url: Username: taggle Password: admin001
  • 10. ContactKawani Bkawanib@tagglefish.comsite: tagglefish.comTwitter: @tagglefishAddress:3744 12th Street N.E Washington D.C