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Increased Hotel Bookings And Occupancy Rates

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This is a case study of www.thedupontcollection.com a boutique hotel and bed and breakfast in Washington D.C. How they effectively used Google adwords local program and campaign optimizer to increase …

This is a case study of www.thedupontcollection.com a boutique hotel and bed and breakfast in Washington D.C. How they effectively used Google adwords local program and campaign optimizer to increase traffic to the website and online bookings

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  • 1. Increased Hotel bookings and Occupancy rates
    Utilizing Google AdWordsand Campaign optimizer!
  • 2. Company profile
     
    Established in 1998, is The Dupontcollection.com is a series of Bed and Breakfast located in Washington D.C
    Target and attract business travelers, leisure and long term buyers
    Provides a comfortable and good aesthetic experience at reasonable price points.
  • 3. Marketing situation 
    As a result of increased cost of traditional advertising (T.V, Print and Radio), the Dupont Collection needed a cost effective marketing solution to reach its target audience and drive more traffic to its website for hotel bookings. Google local Adwords program helped us grow our business overtime.
  • 4. The Solution
    We utilized other online ad services but found that the Google local AdWords program gave us more bang for our buck. Utilizing the keyword tool, we found “bed and breakfast DC” and “Washington D.C bed and breakfast” along with other keywords would bring in the volume of traffic we needed to fulfill our goals.
    TRY GOOGLE ADWORDS TODAY!
  • 5. The Solution
    We knew that aggressively targeting these high performing keywords would mean setting the right daily budget and CPC. Since the local bed and breakfast industry is highly competitive, having the appropriate ad position tied with high Search engine rankings was necessary to establishing a good presence within Google search results.
  • 6. The Benefits
    Using a mix of SEO and the AdWords program, we increased our online bookings and occupancy by 25% and increased traffic to our website significantly.
    The AdWords tutorial taught us how to get the best out of our AdWords program. We got the Campaign optimizer to assist us in increasing our click through rate.
    They recommended better keyword matching types, changing destination URLs, integrating keywords into your ad copy and suggested different variations of effective ad rewrites.
    They also recommended reducing the amount of ads within our Ad groups by deleting low performing ads that dilute our ctr.
  • 7. Next Steps
    Access thousands of ready buyers in your local area with Google Adwords
    It's time to make sure potential clients can find you on Google! Google lets you publish text ads next to Google search results whenever a user is searching for your products or services.
    It's a great way to reach thousands of potential clients, at exactly the right moment, when they actively searching for your type of business!
    We think AdWords advertising will benefit your business because of the following reasons:
  • 8. Why?
    1. Quick and easy.Create your advertising campaign online within just minutes.
    2. Get targeted traffic.Your ads appear next to search results when a user searches for words of your choice. If you are a florist in DC you can choose to show an ad next to the search "DC flower delivery".
    3. Pay only for clicks.You pay only when someone shows interest in you by clicking on your ad.
    4. Control your costs.You decide how much to pay per click, and determine your budget.
    5. Enjoy Powerful reportingAdWords lets you know your results at all times.
  • 9. Claim your Free $100 Adwords Coupon
    1. Step 1 Buy Pro-listing for $99.99
    http://yourcustomerpath.com/products.html
    Step 2# Submit your Business data
    http://yourcustomerpath.com/submission.php
     Step 3# Receive Your coupon and claim your discount
    http://www.adwords.google.com/
     Step 4# Get Training
    http://www.google.com/adwords/onlineclassroom/
     We wish you good luck and business success with your AdWords campaign!
    Sincerely,Tagglefish
    Disclaimer
    Terms and conditions: Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid only for new Google AdWords. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 (CAD10) activation fee and Advertisers who choose prepay billing are subject to a $10 (CAD20) minimum prepayment fee before their account is activated. Any such prepay amount will be credited to Advertiser’s account once account is activated. However, these fees will be debited from the promotional