The buzz about the social media buzz - Viral Factory

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The buzz about the social media buzz - Viral Factory

  1. 2. Seeding and Tracking
  2. 3. What is Seeding?
  3. 4. Seeding is… The marketing technique that places content online with the aim of facilitating its spread on social platforms and feed conversations around the content which leads directly or indirectly to conversations about a brand or product.
  4. 5. The online environment Super Connectors Connectors Connected
  5. 6. How seeding engages the online environment Super Connectors Connectors Connected Audience Time
  6. 7. The aim of seeding is…CONNECT PEOPLE
  7. 8. Seeding is good for… Spread content across the web Enable viral mechanic Generate conversations about the content, the brand and the product Raise positive awareness
  8. 9. Seeding isn’t good for… Direct influence on client’s sales Drive traffic to corporate websites
  9. 10. Seeding Kpi’s
  10. 11. Seeding KPI’s <ul><li>V iews Count (Game Plays, Microsite visits) </li></ul><ul><li>Geo Tracking </li></ul><ul><li>Qualitative Feedback over all platforms </li></ul><ul><li>Coverage, including Facebook shares and Tweets </li></ul><ul><li>Search Engines searches </li></ul>
  11. 12. Video Sharing Platform VS Bespoke Video Player
  12. 13. Video Sharing Platform VS Bespoke Video Player <ul><li>Video Sharing Platform </li></ul><ul><li>Advantages </li></ul><ul><ul><li>Enables viral spread </li></ul></ul><ul><ul><li>Triggers spontaneous re-seeding </li></ul></ul><ul><li>Disadvantages </li></ul><ul><li>Less precise metrics </li></ul>
  13. 14. Video Sharing Platform VS Bespoke Video Player <ul><li>Bespoke Video Player </li></ul><ul><li>Advantages </li></ul><ul><ul><li>More measurable </li></ul></ul><ul><ul><li>More precise metrics </li></ul></ul><ul><ul><li>Suitable for media planning </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Not suitable for authentic seeding </li></ul></ul><ul><ul><li>Doesn’t enable viral spread </li></ul></ul>

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