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Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"
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Tim Hayden at #SocialBrand13: "The Mobile Moment: Achieving Success in a Wireless World"

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  • 1. @TheTimHayden October 25, 2013 Social Brand Forum 2013 – Coralville, Iowa
  • 2. Thinking “Mobile First” • • • • Integration Behavior, before technology Convenience and brevity Content – Actionable – Visual – Video, sparingly – Local
  • 3. Americans 12+ on smartphones SOURCES: Nielsen, comScore, Pew, others.
  • 4. mobile phone at arm’s length, 24 hours/day SOURCE: Edison Research
  • 5. Print Voice SMS Direct Mail MMS WWW Outdoor Digital Outdoor Media Email Digital Indoor Media Social Media Your Brand Ad Networks Apps Television/ Bluetooth Console GPS Transit POS Wallet Radio Auto NearField Comms
  • 6. Mobile is BUSY the Mobile Hour the Desktop Hour email email web social other web social text app call other
  • 7. Tablets = “Lean Back” • Primary: Apps • News/Media • Long Form Content • Shopping: M-Commerce • Games • Utility: Home & Business
  • 8. Smartphones = “On-the-Go” • Primary: Texting • Social • Search/Inquiry • Shopping: Deals/Payments • Games • Utility: Life & Play
  • 9. Image: entrepreneur.com
  • 10. Social is Mobile 70% 35% 30% 80% 45% 100% 35% 30% 100% SOURCES: ere.net, Mashable.com, TechCrunch.com, comScore, Pew, others.
  • 11. Tweets for Mobile Posting/Reposting aligned with audience behavior
  • 12. Facebook Local Search Location pages Local Pages
  • 13. Links to Websites/Blogs • Only post links that are mobile-friendly – you may lose half of your social audience over time, if you do not. • Link directly to the action that a social post implies, as you will lose mobile users over multiple clicks!
  • 14. Facebook – Tab Apps Tablet “sniff”/detect links Phone buttons • • • • • • Polls Sweeps Subs Coupons Video App Download Emulate tab apps in posts using a “click sniffer,” then diverting to an appropriate responsive site (cookies/Facebook connect telling you “who” to make things more relevant and personalized).
  • 15. YouTube Drive action (website visits, app downloads, online purchase) through video and the video description: • In-video text size must be sufficient for smaller screens. • Keep it short, to-the-point… • Remove background noises in your audio (mobile viewing/audio is compromised). • Close-ups for clarity. • Place URLs to related videos/sites at beginning of video description…aids in navigation.
  • 16. Offline is the New Online Consider airport, transit and other outdoor advertising with mobile calls-to-action
  • 17. Offline is the New Online • Direct mail • Compelling call-to-action • Personalized URLs • QR Codes • Physical • Napkins, table tents, door hangers! • Mobile surveys/polls for email capture
  • 18. Mobile Email
  • 19. Mobile Email • Ensure subject lines are clear calls to action or clear on value found if the email is opened. • Use preview text that is legible. • Keep the body of the email short, avoiding large images and multiple paragraphs of text. • Be actionable when issuing coupons and discounts, ensure that you are providing a oneclick path from inbox to browser or app. • Don’t forget, email can have a long shelf-life!
  • 20. Mobile Messaging • Text Messaging (SMS) – Reminders for orders, subscriptions… – Customer service, surveys and polls. • Rich Media Messaging (MMS) – Inbound images (photos) to fulfill orders, consult on issues. – Outbound to deliver video, coupons and other content.
  • 21. Mobile Search • ARE YOU MOBILE FRIENDLY? • ARE YOU NEARBY? • DO YOU HAVE VIDEO? • ARE YOU POPULAR?
  • 22. Your Website
  • 23. • You have a “desktop” and a “mobile” website. Responsive • A website that conforms to the device on which it is viewed. Mobile Adaptive Mobile Mobile Your Website Reactive • Responsive, with content that is personalized and relevant based on location, time, day and user details.
  • 24. Keep it Simple!
  • 25. Don’t forget, it’s still a phone! Clickable phone # or this on each page of site/app.
  • 26. Mobile Commerce
  • 27. Mobile Commerce! • 2014 is the year that media and commerce will converge. • Facebook “payment” API and initial mobile payment partners PayPal, Braintree and Stripe. • Powa launches in US – both a mobile commerce (anywhere) and mobile POS solution. • ISIS goes nationwide in January.
  • 28. Thinking “Mobile First” • • • • Integration Behavior, before technology Convenience and brevity Content – Actionable – Visual – Video, sparingly – Local
  • 29. Q&A Thank you,#SocialBrand13! Text “Tim” to 44040 Tim Hayden @TheTimHayden March 2014! Pre-order today!

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