Social Media Learinings from Anna Hazare

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Some key social media marketing lessons which we can learn from the Anna Hazare campaign.

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Social Media Learinings from Anna Hazare

  1. Media <br />Social Activist<br />V <br />Social Media lessons from Anna Hazare<br />
  2. anna hazare<br />Gandhian, activist, social worker and crusader fighting to implement Jan lokpal <br />
  3. #annahazare<br />a million voices which brought about change and one of the most successful social media campaign<br />
  4. the scale of the campaign <br />
  5. 5 Lakh<br />fans on FB page<br />1.9 lakh 'likes' <br />37,000 Comments<br />150 other pages (created unofficially in support of Anna) <br />
  6. #isupportannahazare<br />with more than 8,000 tweets, was the top Trending Topic on Twitter (India) on August 17<br />
  7. More than 1.7 lakh tweets mentioned 'Anna Hazare', 1.5 lakh tweets mentioned 'Jan Lokpal' and 32,000 tweets referred 'RamlilaMaidan' during August 16-27<br />.<br />
  8. Dynamic website<br />
  9. Mobility <br />OVI app <br />Android app <br />More than 10000 downloads of the App <br />1.5 Crore Missed calls on the support Campaign helpline <br />.<br />
  10. Learning's from Anna <br />
  11. Lesson 1 <br />Identify passion <br />It’s the first step for your brands social media presence<br />Why should the consumer like you on facebook or talk about you on twitter<br />Give him a good reason, not some brand attribute but a cause which he can relate and engage <br />
  12. Lesson 2 <br />Ignite and scale the passion<br />Draw up a plan on how you can ignite and scale the passion<br />We are in a era where we want to create not just consumers but fans for your brands<br />Plan the touch points across the social media landscape not just limiting to facebook <br />
  13. Lesson 3 <br />Embrace mobility<br />We are a mobile audience, for most of the Indians the mobile is the first computing device <br />Think beyond SMS , involve other touch points like mobile sites, apps, Out bound dialers <br />
  14. Lesson 4 <br />Website as a spokesperson<br />Your website is your spokes person, the website should evoke a dialogue with the visitors <br />Content is the king and a equal mix of static and dynamic content can work well for your brand <br />
  15. Lesson 5 <br />Keep the conversation alive<br />Keep seeding conversations and sharing things on your fb page and twitter page <br />Remember in social media - out of feeds is out of mind <br />
  16. Bring out the Anna in your brandsGet in touch Jini Mathai Group Head Alternate Media Brandcare healthcare communicationsjmathai@brandcare.net0091-9322815707brandcare.net<br />
  17. Connect with us<br />More about us on brandcare.net<br />You can Get in touch with us on jmathai@brandcare.net with Name and choice of posters and we will upload the AI file for you<br />

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