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Social Media Learinings from Anna Hazare
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Social Media Learinings from Anna Hazare

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Some key social media marketing lessons which we can learn from the Anna Hazare campaign.

Some key social media marketing lessons which we can learn from the Anna Hazare campaign.

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    Social Media Learinings from Anna Hazare Social Media Learinings from Anna Hazare Presentation Transcript

    • Media
      Social Activist
      V
      Social Media lessons from Anna Hazare
    • anna hazare
      Gandhian, activist, social worker and crusader fighting to implement Jan lokpal
    • #annahazare
      a million voices which brought about change and one of the most successful social media campaign
    • the scale of the campaign
    • 5 Lakh
      fans on FB page
      1.9 lakh 'likes'
      37,000 Comments
      150 other pages (created unofficially in support of Anna)
    • #isupportannahazare
      with more than 8,000 tweets, was the top Trending Topic on Twitter (India) on August 17
    • More than 1.7 lakh tweets mentioned 'Anna Hazare', 1.5 lakh tweets mentioned 'Jan Lokpal' and 32,000 tweets referred 'RamlilaMaidan' during August 16-27
      .
    • Dynamic website
    • Mobility
      OVI app
      Android app
      More than 10000 downloads of the App
      1.5 Crore Missed calls on the support Campaign helpline
      .
    • Learning's from Anna
    • Lesson 1
      Identify passion
      It’s the first step for your brands social media presence
      Why should the consumer like you on facebook or talk about you on twitter
      Give him a good reason, not some brand attribute but a cause which he can relate and engage
    • Lesson 2
      Ignite and scale the passion
      Draw up a plan on how you can ignite and scale the passion
      We are in a era where we want to create not just consumers but fans for your brands
      Plan the touch points across the social media landscape not just limiting to facebook
    • Lesson 3
      Embrace mobility
      We are a mobile audience, for most of the Indians the mobile is the first computing device
      Think beyond SMS , involve other touch points like mobile sites, apps, Out bound dialers
    • Lesson 4
      Website as a spokesperson
      Your website is your spokes person, the website should evoke a dialogue with the visitors
      Content is the king and a equal mix of static and dynamic content can work well for your brand
    • Lesson 5
      Keep the conversation alive
      Keep seeding conversations and sharing things on your fb page and twitter page
      Remember in social media - out of feeds is out of mind
    • Bring out the Anna in your brandsGet in touch Jini Mathai Group Head Alternate Media Brandcare healthcare communicationsjmathai@brandcare.net0091-9322815707brandcare.net
    • Connect with us
      More about us on brandcare.net
      You can Get in touch with us on jmathai@brandcare.net with Name and choice of posters and we will upload the AI file for you