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Social Media Learinings from Anna Hazare
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Social Media Learinings from Anna Hazare



Some key social media marketing lessons which we can learn from the Anna Hazare campaign.

Some key social media marketing lessons which we can learn from the Anna Hazare campaign.



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    Social Media Learinings from Anna Hazare Social Media Learinings from Anna Hazare Presentation Transcript

    • Media
      Social Activist
      Social Media lessons from Anna Hazare
    • anna hazare
      Gandhian, activist, social worker and crusader fighting to implement Jan lokpal
    • #annahazare
      a million voices which brought about change and one of the most successful social media campaign
    • the scale of the campaign
    • 5 Lakh
      fans on FB page
      1.9 lakh 'likes'
      150 other pages (created unofficially in support of Anna)
    • #isupportannahazare
      with more than 8,000 tweets, was the top Trending Topic on Twitter (India) on August 17
    • More than 1.7 lakh tweets mentioned 'Anna Hazare', 1.5 lakh tweets mentioned 'Jan Lokpal' and 32,000 tweets referred 'RamlilaMaidan' during August 16-27
    • Dynamic website
    • Mobility
      OVI app
      Android app
      More than 10000 downloads of the App
      1.5 Crore Missed calls on the support Campaign helpline
    • Learning's from Anna
    • Lesson 1
      Identify passion
      It’s the first step for your brands social media presence
      Why should the consumer like you on facebook or talk about you on twitter
      Give him a good reason, not some brand attribute but a cause which he can relate and engage
    • Lesson 2
      Ignite and scale the passion
      Draw up a plan on how you can ignite and scale the passion
      We are in a era where we want to create not just consumers but fans for your brands
      Plan the touch points across the social media landscape not just limiting to facebook
    • Lesson 3
      Embrace mobility
      We are a mobile audience, for most of the Indians the mobile is the first computing device
      Think beyond SMS , involve other touch points like mobile sites, apps, Out bound dialers
    • Lesson 4
      Website as a spokesperson
      Your website is your spokes person, the website should evoke a dialogue with the visitors
      Content is the king and a equal mix of static and dynamic content can work well for your brand
    • Lesson 5
      Keep the conversation alive
      Keep seeding conversations and sharing things on your fb page and twitter page
      Remember in social media - out of feeds is out of mind
    • Bring out the Anna in your brandsGet in touch Jini Mathai Group Head Alternate Media Brandcare healthcare communicationsjmathai@brandcare.net0091-9322815707brandcare.net
    • Connect with us
      More about us on brandcare.net
      You can Get in touch with us on jmathai@brandcare.net with Name and choice of posters and we will upload the AI file for you