Social Media Learinings from Anna Hazare

Media
Social Activist
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Social Media lessons from Anna Hazare

anna hazare
Gandhian, activist, social worker and crusader fighting to implement Jan lokpal

#annahazare
a million voices which brought about change and one of the most successful social media campaign

the scale of the campaign

5 Lakh
fans on FB page
1.9 lakh 'likes'
37,000 Comments
150 other pages (created unofficially in support of Anna)

#isupportannahazare
with more than 8,000 tweets, was the top Trending Topic on Twitter (India) on August 17

More than 1.7 lakh tweets mentioned 'Anna Hazare', 1.5 lakh tweets mentioned 'Jan Lokpal' and 32,000 tweets referred 'RamlilaMaidan' during August 16-27
.

Dynamic website

Mobility
OVI app
Android app
More than 10000 downloads of the App
1.5 Crore Missed calls on the support Campaign helpline
.

Learning's from Anna

Lesson 1
Identify passion
It’s the first step for your brands social media presence
Why should the consumer like you on facebook or talk about you on twitter
Give him a good reason, not some brand attribute but a cause which he can relate and engage

Lesson 2
Ignite and scale the passion
Draw up a plan on how you can ignite and scale the passion
We are in a era where we want to create not just consumers but fans for your brands
Plan the touch points across the social media landscape not just limiting to facebook

Lesson 3
Embrace mobility
We are a mobile audience, for most of the Indians the mobile is the first computing device
Think beyond SMS , involve other touch points like mobile sites, apps, Out bound dialers

Lesson 4
Website as a spokesperson
Your website is your spokes person, the website should evoke a dialogue with the visitors
Content is the king and a equal mix of static and dynamic content can work well for your brand

Lesson 5
Keep the conversation alive
Keep seeding conversations and sharing things on your fb page and twitter page
Remember in social media - out of feeds is out of mind

Bring out the Anna in your brandsGet in touch Jini Mathai Group Head Alternate Media Brandcare healthcare communicationsjmathai@brandcare.net0091-9322815707brandcare.net

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Social Media Learinings from Anna Hazare

by Brandcare Healthcare Communications on Oct 10, 2011

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Social Media Learinings from Anna Hazare — Presentation Transcript