2. Campaign Results
• 16.2 Million Impressions Generated (5X increase over average)
• 2,118 Unique Visitors
• 5,126 Total views
• 34 participating users
• 389% increase in engagement during the launch date of 1/14
• The brandbuddee superbowl promotion drove the vast majority of conversations
around the brand
• brandbuddee was the top social referral source and produced 14.8x organic brand
conversations than all other brand conversations combined