Richard Mosley Employer Branding Masterclass Keynotes
Your Employer Brand
Bringing the best of brand management to people at work
Richard Mosley, Managing Director
People in Business
12 Great Newport Street, Tel +44 20 7632 5910
• Powerful consumer brands provide a focal point for:
– Aspiration (When I’ve really made it I’ll drive a Mercedes)
– Identity (The devil and I both wear Prada)
– Engagement (My Nike’s make me feel like running)
– Advocacy (Let’s meet at Starbucks)
– Loyalty (When the new i-pod comes out I’ll be the first in line)
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