Richard Mosley Employer Branding Masterclass Keynotes

Slide 1: Your Employer Brand Bringing the best of brand management to people at work Richard Mosley, Managing Director People in Business 12 Great Newport Street, Tel +44 20 7632 5910 www.pib.co.uk

Slide 2:Brand relationships • Powerful consumer brands provide a focal point for: – Aspiration (When I’ve really made it I’ll drive a Mercedes) – Identity (The devil and I both wear Prada) – Engagement (My Nike’s make me feel like running) – Advocacy (Let’s meet at Starbucks) – Loyalty (When the new i-pod comes out I’ll be the first in line) 2

Slide 3:The employer brand • The most carefully managed brands tend to be consumer products and services …..but they are not the only kind of brand relationship • The most important brand in most people’s lives i