Richard Mosley  Employer Branding Masterclass Keynotes
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Richard Mosley Employer Branding Masterclass Keynotes

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  • 1. Your Employer Brand Bringing the best of brand management to people at work Richard Mosley, Managing Director People in Business 12 Great Newport Street, Tel +44 20 7632 5910 www.pib.co.uk
  • 2. Brand relationships • Powerful consumer brands provide a focal point for: – Aspiration (When I’ve really made it I’ll drive a Mercedes) – Identity (The devil and I both wear Prada) – Engagement (My Nike’s make me feel like running) – Advocacy (Let’s meet at Starbucks) – Loyalty (When the new i-pod comes out I’ll be the first in line) 2