Your Employer Brand
Bringing the best of brand management to people at work
Richard Mosley, Managing Director
People in Business
12 Great Newport Street, Tel +44 20 7632 5910
www.pib.co.uk

Brand relationships
• Powerful consumer brands provide a focal point for:
– Aspiration (When I’ve really made it I’ll drive a Mercedes)
– Identity (The devil and I both wear Prada)
– Engagement (My Nike’s make me feel like running)
– Advocacy (Let’s meet at Starbucks)
– Loyalty (When the new i-pod comes out I’ll be the first in line)
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