Employee Branding

Slide 1:Internal Branding Sheila Hirst Hirst Communication

Slide 2: Questions for Communicators • Is brand relevant internally? • Has it changed our jobs as internal communicators? • What is our role in it?

Slide 3:Recognisable Brands

Slide 4:When the brand experience isn’t aligned

Slide 5:Four expressions of brand CORPORATE PRODUCT EMPLOYEE EMPLOYER

Slide 6: Who Communicates the Brand Product/ Corporate Brand Employer/Employee Brand Experience brand through Experience brand through Product use/service relationship Recruitment Advertising Training & Development Reputation