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Employee Branding

From brandbliss, 7 months ago Add as contact

http://www.aspic.co.uk/

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Slideshow Transcript

  1. Slide 1:Internal Branding Sheila Hirst Hirst Communication
  2. Slide 2: Questions for Communicators • Is brand relevant internally? • Has it changed our jobs as internal communicators? • What is our role in it?
  3. Slide 3:Recognisable Brands
  4. Slide 4:When the brand experience isn’t aligned
  5. Slide 5:Four expressions of brand CORPORATE PRODUCT EMPLOYEE EMPLOYER
  6. Slide 6: Who Communicates the Brand Product/ Corporate Brand Employer/Employee Brand Experience brand through Experience brand through Product use/service relationship Recruitment Advertising Training & Development Reputation