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mmsalud favorited this 7 months ago
Slideshow Transcript
- Slide 1:Internal Branding Sheila Hirst Hirst Communication
- Slide 2: Questions for Communicators • Is brand relevant internally? • Has it changed our jobs as internal communicators? • What is our role in it?
- Slide 3:Recognisable Brands
- Slide 4:When the brand experience isn’t aligned
- Slide 5:Four expressions of brand CORPORATE PRODUCT EMPLOYEE EMPLOYER
- Slide 6: Who Communicates the Brand Product/ Corporate Brand Employer/Employee Brand Experience brand through Experience brand through Product use/service relationship Recruitment Advertising Training & Development Reputation

