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Slideshow transcript
Slide 1:Sidonie Myers April 2004 *smith&nephew Brand new – putting employees first
Slide 2: *smith&nephew Communication plan The plan was based around a four-step process: Awareness – Understanding – Commitment – Action Essential to build the brand internally: employees provide the experience for the customer Employees are the brand: what we stand for, what we are, where we are going Internal communication was a priority: if employees aren’t on board, the brand suffers
Slide 3: *smith&nephew Aims and objectives of the plan To develop and support the culture required to deliver the behaviour needed to realise the Brand in terms of Vision, Values and Personality
Slide 4: *smi
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